Consumers demand personalization and privacy in nearly equal measure. How can we balance both? ☯️ Data Clean Rooms provide a secure virtual environment for analyzing and collaborating with shared, anonymized data sets, ensuring privacy compliance. Curious about how they work? Head to the comments for the full article by Mark Zamuner, President at Juice Media, and discover the crucial role Data Clean Rooms will play in the future of digital advertising. #1stpartydata #cookies #datacleanrooms
AdMonsters
Advertising Services
New York, NY 8,269 followers
Online content, free newsletters, and events for professionals in advertising operations and digital media
About us
AdMonsters is the global community of ad operations and technology leaders. Founded in 1999, we maintain our editorial focus on ad operations and ad tech, including trends, strategy and tactics. Our online home is AdMonsters.com, the go-to resource for deep, technical coverage on trends and current topics. AdMonsters produces a variety of paid and free community events every year, such as our renowned Publisher Forums, Ops conference, Meetups, Webinars, and Tech Forums. We provides a unique forum for peers in the field to communicate, collaborate, and identify best practices. Topics include ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards.
- Website
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http://admonsters.com
External link for AdMonsters
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- advertising operations, advertising technology, ad ops, live media, events, online media, advertising, conferences, digital advertising, and digital media
Locations
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Primary
40 Wall St.
New York, NY 10005, US
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Employees at AdMonsters
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John R. Osborn
Co-Founder/Chief Marketing Officer at Turnstil, Ad-tech Industry Writer and Consultant
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Lynne d Johnson
Content Director, AdMonsters | Co-Founder, Tech and Soul Podcast | Adjunct, SUNY Empire State College
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Therran Oliphant
Advertising Data & Technology Executive
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Jared Collett
Sr. Director, Ad Operations at Major League Fishing & Honorary Host of Beeler.Tech Industry Happy Hour
Updates
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This Wrapper newsletter is packed with must-read stories: 1. Kids Online Safety Act Passes US Senate 💼 The Kids Online Safety Act (KOSA) requires social media platforms to implement safety features for minors. Get insights on its impact on publishers and online safety measures. 2. Google Takes Aim at Explicit Deepfakes 🔍 Google updates its search algorithms to reduce the visibility of fake explicit images. Learn how this change is affecting search results and user safety. 3. AI Companies Willing to Pay for Publisher Content 💬 Unlike Google and Meta, AI companies like Perplexity AI are striking revenue-sharing deals with publishers. Discover how these partnerships could shape the future of digital media. Curious for more? https://bit.ly/3AmhRMv #DigitalMedia #AdTech #AI
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Microsoft and Criteo have joined forces to revolutionize retail media. We sat down with Brian Gleason (Criteo and Lynne Kjolso (Microsoft) to discuss how their partnership will empower retailers through first-party data, delivering more relevant ads and enhancing the shopping experience. 🚀 Discover the unified, ROAS-driven strategy and what it means for retailers, marketers, and advertisers. Read the full Q&A for exclusive insights—link in the comments! #RetailMedia
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📈 Navigating the Future of Publishing 📈 "If a publisher is investing in audience development tools and incurring expenses against them, then you would hope that the same publisher has a view on increasing revenues above those costs." — Justin Wohl Wohl, Chief Revenue Officer at Snopes.com & TVTropes. The publishing landscape is evolving rapidly. In our latest report, we explore insights from industry leaders on how to drive revenue growth amidst challenges like cookie deprecation and AI search impacts. Key Findings: 68% of publishers say direct deals represent their best opportunity for growth. 50% see monetizing audience data as a significant opportunity. 71% plan to invest in new tools or technologies to ramp up revenue. Curious about more trends and strategies? 📚 👉 Download Our Publisher Playbook Today! https://bit.ly/4dE1oS2 #Publishing #RevenueGrowth
Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies - AdMonsters
admonsters.com
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Navigating the streaming wars can be challenging for advertisers. Our article, "Conquering the Streaming Wars: An Advertisers’ Guide to Reaching Audiences in Fragmented Media," written by Mark Jung, VP of Product at Dstillery, covers key strategies like AI targeting, CTV integration, and leveraging clean room data. Understanding ID-based vs. content-based targeting and staying updated on industry trends are essential for success in this dynamic environment. 📌 Read the full article in the comments below. #Advertising #StreamingWars
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“If a publisher invests in audience development, they should aim to boost revenue beyond those costs.” — Justin Wohl, CRO at Snopes.com & TVTropes.org. We surveyed publishers to uncover their revenue outlook and top growth opportunities. Download our guide for insights on Direct Deals & Audience Data. Link in the comments 👇 👇 👇
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From Duck Boat tours to Historic Pub Crawls and Mobster Trolley tours, Publisher Forum attendees explored the best of the local scene while forging new connections. 🚤🍻🚋 What a way to mix business with adventure! #PublisherForum #PubForum
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Congratulations to our 2024 inaugural Dream Team members! Meet the visionaries leading innovation and redefining ad ops. This isn't just a team—it's a celebration of excellence, dedication, and exceptional talent. #DreamTeam #AdOpsExcellence #PubForum #PublisherForum
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🥐 Day 3 of Publisher Forum is starting off right with a tasty breakfast and engaging roundtable discussions! 🍽️💬 Publishers are diving deep into industry trends and challenges, sharing strategies for success. Taking away valuable insights and actionable tactics to help reach their goals. #PublisherForum #IndustryInsights
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