AdOutreach

𝗛𝗼𝘄 𝘁𝗼 𝗦𝗰𝗿𝗶𝗽𝘁 𝗮 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱 - 𝗧𝗵𝗲 "𝗩𝗮𝗹𝘂𝗲-𝗔𝗱" 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 One of the Most Important parts of a successful YouTube Ad is the Video itself. After having our team write thousands of scripts for our clients, we’ve cracked the code on what converts. The biggest mistake entrepreneurs and marketers make when they’re crafting video ads is trying to sell without providing value. Of course, everyone knows that you need to deliver value to your clients, and hopefully that’s something you already live by. However, in my experience, you actually need to overdeliver value at every step of the client relationship, from your initial ad all the way to your sales call. This is the direction all marketing is going. More than ever, you need to provide value at the very top of your funnel. Before people opt into your list, before they sign up for a webinar or take any other step, you need to provide plenty of value! Here is the step-by-step breakdown for how you need to structure your video ads: 1) Provide some kind of hook to draw in your audience. 2) Give them genuine value in the ad. 3) Offer a clear and concise call to action that leads them to the next step. We can boil this down further: 𝗛𝗼𝗼𝗸 > 𝗘𝗱𝘂𝗰𝗮𝘁𝗲 > 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 That’s the basic three-step framework for all of your video ads, and every ad I’ve produced or helped a client produce has used it. Let’s look at each of these steps in detail... ⬇️ (Read the Full Article Below for all the Steps!) ⬇️

𝗘𝘃𝗲𝗿𝘆 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗜 𝗨𝘀𝗲 𝘁𝗼 𝗥𝘂𝗻 𝗠𝘆 𝟴-𝗙𝗶𝗴𝘂𝗿𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👨💻 𝟭. 𝗗𝗮𝘁𝗮𝗯𝗼𝘅: You may not have heard of this one, but it’s our secret weapon for tracking metrics across our entire business! It pulls data from all our other softwares into one dashboard, giving us a bird's-eye view of all our analytics. It even does data modeling to project future growth & opportunities - Game-changer! 𝟮. 𝗖𝗼𝗺𝗲𝘁𝗹𝘆: AI-powered marketing attribution. It analyzes all our ad campaigns across platforms (YouTube, Google, Facebook, LinkedIn) and shows us exactly where our leads and sales are coming from, allowing us to make the best decisions! (𝘞𝘦 𝘢𝘭𝘴𝘰 𝘩𝘢𝘷𝘦 𝘶𝘴𝘦𝘥 & 𝘓𝘰𝘷𝘦 𝘚𝘦𝘨𝘮𝘦𝘵𝘳𝘪𝘤𝘴 𝘧𝘰𝘳 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 & 𝘢𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘢𝘴 𝘸𝘦𝘭𝘭!) 𝟯. 𝗢𝗽𝘂𝘀 𝗖𝗹𝗶𝗽: Our go-to for turning long-form videos into short-form content. It uses AI to go through our long form content, then packages them up for YouTube Shorts, Instagram, TikTok & more - allowing us to create consistent shorts & reels! 𝟰. 𝗡𝗼𝘁𝗶𝗼𝗻: This is where all our SOPs, playbooks, and internal docs live. It's like our company's brain (in fact we got a Notion template called “Ultimate Second Brain” by Thomas Frank that really helped us build this out!) 𝟱. 𝗛𝘂𝗯𝗦𝗽𝗼𝘁: Our CRM of choice. It manages our entire customer journey, from lead to client to raving fan! We use it for marketing emails, sales pipeline, and virtually every aspect of keeping track of our leads/clients. 𝟲. 𝗔𝗹𝗼𝘄𝗮𝗿𝗲: This is our power dialer & calling software. We tried about half a dozen of these & landed on Aloware as the best! It integrates directly with HubSpot and handles all our texting and calling. 𝟳. 𝗖𝗶𝗿𝗰𝗹𝗲: This is where the magic happens for our clients! It's an all-in-one community platform where we host our client training, playbooks, and community. Think Facebook Groups + Training Platform + Slack, but all rolled up into one! 𝟴. 𝗠𝗶𝗿𝗼 & 𝗪𝗵𝗶𝗺𝘀𝗶𝗰𝗮𝗹: We use both of these softwares for whiteboarding and visual collaboration. They’re great for mapping out funnels and brainstorming! 𝟵. 𝗦𝗹𝗮𝗰𝗸: You know it, you (probably) love it. This is how our team stays connected and aligned. Just don’t ask me how many slack channels I’m in, haha! 𝟭𝟬. 𝗟𝗼𝗼𝗺: We use Loom to record everything from quick videos for clients, sales videos for potential clients & even for our internal SOPs! (We also have a strategy called the “Quick Clients” strategy that involves sending a loom video to your email list that gets some massive results – if you want more details lmk in comments & I’ll send a tutorial) ... (See 21+ More Software I use in my Business) ... Read the Full Article ⬇️

Have you ever held back from sharing your best content because you were afraid of giving away too much value? I used to do the exact same thing too 𝘂𝗻𝘁𝗶𝗹 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗵𝗲 #𝟭 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗰𝗿𝗲𝘁. Someone recently commented on one of my YouTube Videos: "𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘮𝘢𝘬𝘦 𝘢 𝘷𝘪𝘥𝘦𝘰 𝘵𝘩𝘢𝘵 𝘩𝘢𝘴 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘨𝘪𝘷𝘦𝘴 𝘢𝘸𝘢𝘺 𝘴𝘰𝘮𝘦 𝘵𝘪𝘱𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘨𝘪𝘷𝘪𝘯𝘨 𝘢𝘸𝘢𝘺 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘪𝘯𝘧𝘰 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘰𝘪𝘯𝘵 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘥𝘰𝘯'𝘵 𝘯𝘦𝘦𝘥 𝘮𝘦?" It's a great question and one that I think a lot of experts, coaches and consultants struggle with. But after many years - here’s what I learned: 𝗗𝗼𝗻'𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝗴𝗶𝘃𝗲 𝗮𝘄𝗮𝘆 𝘆𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. You’ve probably heard Alex Hormozi shouting this from the rooftops - and his rise, especially on YouTube, has been incredible to see! That said, I still see a lot of people debate back & forth on the benefits of giving out value versus holding it back – so I wanted to drop in & share what I’ve discovered. “𝗧𝗵𝗲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁” 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝗦𝗵𝗶𝗳𝘁 Here's the truth: You can't give away too much value in your content. In fact, the more value you give, the more clients you'll attract. Why? Because people don't pay for information. They pay for transformation. Let me share a personal story that illustrates this perfectly... [Read the Full Article Below]

LEAD - AdOutreach Core Values At AdOutreach, our core values aren't just words on a wall - they're the foundation of everything we do. LEAD:  • Lead with passion and excellence • Empower successful clients  • Act with integrity • Dream and grow together In this video, our CEO Aleric Heck breaks down how these values drive our mission to help coaches, consultants and course creators scale their businesses through innovative marketing strategies. We're a dream team committed to growth, excellence, and making a lasting impact. Are you passionate about digital marketing and align with our values? We're always looking for talented individuals to join our dream team. Check out our careers page to learn more about opportunities at AdOutreach.

𝗔𝘁𝗼𝗺𝗶𝗰 𝗛𝗮𝗯𝗶𝘁𝘀 + 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 = 📈 One of my favorite books is James Clear’s Atomic Habits, where he teaches how small changes & tiny habits can lead to Massive Results! One of his key principles is about getting 1% better every day & how that compounds over time - a principle I aspire to live my life by each day. That got me thinking — 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗮𝗽𝗽𝗹𝘆 𝗔𝘁𝗼𝗺𝗶𝗰 𝗛𝗮𝗯𝗶𝘁𝘀 𝘁𝗼 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀? 𝗧𝗵𝗲 "𝟭% 𝗕𝗲𝘁𝘁𝗲𝗿" 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 James Clear talks about the power of getting 1% better every day in "Atomic Habits," and when you apply this to YouTube Ads, it's like pouring rocket fuel on your campaigns! "𝘏𝘢𝘣𝘪𝘵𝘴 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘰𝘧 𝘴𝘦𝘭𝘧-𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵. 𝘛𝘩𝘦 𝘴𝘢𝘮𝘦 𝘸𝘢𝘺 𝘵𝘩𝘢𝘵 𝘮𝘰𝘯𝘦𝘺 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘪𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵, 𝘵𝘩𝘦 𝘦𝘧𝘧𝘦𝘤𝘵𝘴 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘩𝘢𝘣𝘪𝘵𝘴 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘺 𝘢𝘴 𝘺𝘰𝘶 𝘳𝘦𝘱𝘦𝘢𝘵 𝘵𝘩𝘦𝘮." - James Clear, Atomic Habits 𝗡𝗼𝘄, 𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝗶𝗳 𝘆𝗼𝘂 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝘆𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 𝗯𝘆 𝗷𝘂𝘀𝘁 𝟭% 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆. 𝗜𝗻 𝗮 𝘆𝗲𝗮𝗿, 𝘆𝗼𝘂'𝗱 𝗯𝗲 𝟯𝟳 𝘁𝗶𝗺𝗲𝘀 𝗯𝗲𝘁𝘁𝗲𝗿! That's not 37% better – that's 37 TIMES better. Mind-blown yet? 🤯 Let's break this down into actionable steps... (Read Full Article Below for the Steps!)

Imagine making One Small Tweak to your Marketing Funnel that could potentially Double your Business… Sounds too good to be true, right? Well, I'm about to reveal a simple strategy that could do just that & has been a game-changer for my business and countless clients. And the best part? 𝗜𝘁 𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆 𝗼𝗻𝗹𝘆 𝘁𝗮𝗸𝗲𝘀 𝟱 𝗠𝗶𝗻𝘂𝘁𝗲𝘀 𝘁𝗼 𝘀𝗲𝘁 𝘂𝗽! (𝗦𝗲𝗿𝗶𝗼𝘂𝘀𝗹𝘆) After we implemented this tweak in 2020, we grew our business by 6,052% in just three years (from 2020 - 2022). Yeah, you read that right. Verified by INC Magazine - Earning us a spot as the #60 Fastest Growing Company in America that year. And a big part of that growth came from this one simple shift I'm about to share. So, what's the secret sauce? 𝗜𝘁'𝘀 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗣𝗵𝗼𝗻𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗢𝗽𝘁𝗶𝗻 𝗙𝗼𝗿𝗺. Here's the deal: When people sign up for our free trainings or download our free PDFs, we require them to provide their phone number along with the usual name and email. Simple, right? Now, you might be thinking, "Won't that scare people away?" Sure, it might slightly reduce conversions, but here's the kicker: The leads you do get are way more valuable. Why? Because you can now reach them where they're most responsive – their phones. Think about it. What do people check more often: emails or texts? Exactly. We’re glued to our phones — in fact, the statistics show that people respond to texts far more frequently than emails. “Text messages have a response rate of 45%, while emails have a response rate of only 6%” According to a MarketingProfs Study Implementing this strategy has significantly improved our ability to book appointments, close sales, and generate revenue. Because it allows us to reach our leads in a way that is more conducive to driving meaningful conversations — by text & phone call! Now, I know what you're thinking: "This sounds great, but how do I get consistent leads in the first place?" Well, I've got you covered there too. That’s exactly what I share inside of our YouTube Ads Strategy -- check out my bio for details! 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 → 𝗢𝗽𝘁𝗶𝗻 𝗙𝗼𝗿𝗺 𝗪𝗶𝘁𝗵 𝗣𝗵𝗼𝗻𝗲 𝗡𝘂𝗺𝗯𝗲𝗿 → 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 → 𝗣𝗵𝗼𝗻𝗲 𝗖𝗮𝗹𝗹 → 𝗭𝗼𝗼𝗺 𝗖𝗮𝗹𝗹 And then make sure that you Call & Text all of your leads! This allows you to squeeze all the juice out of the leads that you spend your hard-earned marketing dollars acquiring! With Email open rates declining & more touch points being needed to close deals than in the past — collecting phone numbers is bound to be a great way to boost your revenue! You make this one shift & start texting / calling your new leads – it’s a game changer!

LEAD - AdOutreach Core Values At AdOutreach, our core values aren't just words on a wall - they're the foundation of everything we do. LEAD:  • Lead with passion and excellence • Empower successful clients  • Act with integrity • Dream and grow together In this video, our CEO Aleric Heck breaks down how these values drive our mission to help coaches, consultants and course creators scale their businesses through innovative marketing strategies. We're a dream team committed to growth, excellence, and making a lasting impact. Are you passionate about digital marketing and align with our values? We're always looking for talented individuals to join our dream team. Check out our careers page to learn more about opportunities at AdOutreach.

Our Mission at AdOutreach From a college dorm room to empowering thousands of businesses - our journey at AdOutreach has been nothing short of incredible. In this video, our founder and CEO Aleric Heck shares the origin story of AdOutreach and our mission: 'To empower businesses to amplify their impact and create a ripple effect on the world.' Aleric takes us through his journey from YouTube success to pioneering YouTube ads for coaches, consultants, and course creators. He shares how we've helped clients like Jared Ernie scale their businesses and create positive change in their communities. At AdOutreach, we believe in the power of digital marketing to transform not just businesses, but lives. We're not just about ads - we're about impact. Are you passionate about using innovative marketing strategies to make a difference? We're always looking for talented individuals to join our mission-driven team. Watch the full video to learn more about our story and values. If you're inspired by our mission, check out our careers page for opportunities to join the AdOutreach dream team.

I realized it's been a while since I did a comprehensive deep-dive post on this & I also wanted to update you with what’s working best now that it’s mid-2024 (I know - I can’t believe it either!). 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟰 𝗼𝗳 𝘁𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗟𝗲𝘃𝗲𝗿𝘀 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰: 𝟭. 𝗧𝗵𝗲 𝟯 𝗖𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱: - Hook - Educate - Call to Action 𝟮. 𝗛𝗼𝘄 𝗬𝗼𝘂 𝗙𝗶𝗹𝗺 𝗬𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗩𝗮𝗹𝘂𝗲-𝗔𝗱: - Using The "Video-Blocks" Strategy to Record 24 Ad Variations in the Time it Takes to Film 2 ½ Videos (𝘐’𝘭𝘭 𝘣𝘳𝘦𝘢𝘬 𝘵𝘩𝘪𝘴 𝘥𝘰𝘸𝘯 𝘭𝘢𝘵𝘦𝘳) 𝟯. 𝗧𝗵𝗲 𝗔𝗹𝗽𝗵𝗮-𝗔𝗜 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - Combining Google's AI with custom audience segments (to reach your ideal clients) - "3D Targeting" - reaching the right person, with the right message at the right time 𝟰. 𝗛𝗼𝘄 𝘁𝗼 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 & 𝗦𝗰𝗮𝗹𝗲 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗥𝗢𝗔𝗦 - The "Tree Scaling" Method – How to Scale & Prune Campaigns like a Tree For now I want to walk you through a few of the big Components: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 1. Start with broad audience signals (demographics, interests, etc.) 2. Layer on custom intent audiences based on search behavior (what people search for on Google & YouTube) 3. Use AI to identify patterns and expand to similar high-converting audiences 4. Continuously feed conversion data back to the AI to improve targeting (especially optimizing for qualified leads) This approach allows us to cast a wider initial net, but then rapidly hone in on the audiences most likely to convert. It's how we're consistently achieving 3-5X ROAS for our clients at scale, even as ad costs rise. 𝗧𝗵𝗲 𝗩𝗶𝗱𝗲𝗼-𝗕𝗹𝗼𝗰𝗸𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝟮𝟰 𝗔𝗱 𝗩𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗥𝗲𝗰𝗼𝗿𝗱 𝗧𝗶𝗺𝗲! One of our strategies for rapidly creating high-performing ads is what we call the "Video-Blocks" Strategy. This approach allows you to create 24 different ad variations in the time it usually takes to film just 2-3 videos. Here's how it works: 1. Write 5-10 different hooks 2. Create 1-2 different educate sections 3. Craft a solid call-to-action (or two) Then, film each section individually (one at a time) Then you have your editor put them all together for you in post-production! 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗥𝗢𝗔𝗦 𝘄𝗶𝘁𝗵 𝗧𝗵𝗲 𝗧𝗿𝗲𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗠𝗲𝘁𝗵𝗼𝗱 1. Start with a "trunk" - your core campaign that's performing well 2. Slowly increase budget on winning campaigns (growing the trunk) 3. Simultaneously, branch out with new, similar campaigns (like tree branches) 4. Continually prune underperforming branches and reinvest in winners This approach allows you to scale vertically (increasing budget on winners) and horizontally (expanding to new audiences and ad variations) at the same time! I made a full Video Tutorial on how this works - Link in the Comments!

Steve Jobs once said, "The people that are crazy enough to think that they can change the world are the ones that do." Steve was a childhood hero of mine, and his ripple effect is why I have a business today. I was born and raised in Chelmsford, MA. At 12, my parents gave me an iPod Touch for Christmas. My idea was to show people great iPod apps and games. So I made videos and posted them on this little YouTube channel I had called AppFind. Soon, viewers and subscribers spiked, especially after I made videos showing people how to use their iPhones and iPads - millions of people watched them - and soon, middle-school me was making money from companies paying me to mention their apps. In my first year of college, a sponsor paid me $1,000; I got them more than a thousand downloads for their app. They were thrilled. But I had an idea… What if I used YouTube Ads to promote their video? Almost nobody was doing YouTube ads because this was back in 2015. My client was highly skeptical. "Okay, we'll give you an ad budget of $500," they said reluctantly. I got them 11,000 new users for that $500. They were blown away, and the next thing I knew, their marketing company, called me up with a job offer: "Drop out of college, move out here to Silicon Valley and join our team. But in a defining moment, I turned it down. I didn't want to be the knight in somebody else's Castle; I wanted to be the king of my own. I knew YouTube ads were the BIG THING I'd been hoping for. So I created AdOutreach and quickly drove millions of downloads for my clients. So it was a good business. In 2016 at HubSpot Inbound, I discovered ClickFunnels & the world of online marketing. I knew an even better thing when I saw it, and AdOutreach started driving traffic to funnels with YouTube ads. We scaled quickly & began teaching our secret sauce. Our clients loved it because now they could take back control over their marketing, the lifeblood of their business - but with our help and expertise guiding the way. 12 year old me started with a YouTube channel back in 2009, and today I'm blessed with an Amazing team and a Marketing Company that’s helped over 3,000+ businesses. Not bad for a decade & a half. Today, 15 years into my entrepreneurial journey, what drives me the most, is the Ripple Effect. We Empower Businesses to Amplify their Impact & Create a Positive Ripple Effect on the World! When we help clients take marketing into their own hands, sharing their unique gifts, services, talents with the world, we have a ripple effect. We help our clients go big, and that ripples out and positively impacts people we will never meet. Steve Jobs made the iPod Touch, and the iPod touch set the course of my business life, even though I never met him. I wake up every day excited to make AdOutreach have a ripple effect large enough to make a dent in the Universe!