Ad Results Media

Developing a digital audio strategy centered on creative is a great way for your message to fully resonate with your target audience. And as audio evolves, you want to make sure your campaigns are adapting to the new possibilities. In Ad Results Media's latest blog, Kurt Kaufer covers the following areas of audio advertising that you can leverage to remain innovative: ✅ Interactive Ads (voice-interactive, motion-activated) ✅ Autonomous Sensory Meridian Response (ASMR) ✅ Spatial Audio Read more on how to stay creative and therefore competitive: https://lnkd.in/gxM6zzfV

This session will be full of expert insights on content strategy and reaching the right audience. And it's only TWO WEEKS away. We can’t wait to see you there!

Ad Results Media continued to harness the power of thought leadership in the month of July. Digging into the latest insights within audio allows ARM to provide the best guidance for our clients and remain a front-runner within the industry. Here’s a look at what we were up to last month. 🗞️ Wall Street Journal - ARM’s CEO Jordan Fox was included in this recent The Wall Street Journal piece on the proliferation of audience within the podcasting space. Big brands entering the ad space and continued performance within the medium are setting up major growth from a marketing perspective. https://lnkd.in/ghyTwiTt ✍🏼 Minding the Audio Gap This blog covers why there has been a divide between attention and ad spend, a trend that historically occurs with evolving media channels. But now the opportunity to leverage 31% of the average consumer’s media intake is undeniable. This piece covers the excitement around seizing this moment and why you want to be a part of it. https://lnkd.in/gQ4byyJH 🎯 ARM’s Pod Perfect Ads Our series ‘ARM’s Pod Perfect Ads’ on LinkedIn which highlights what makes a great ad read continued with a video+audio ad read by Jaime French for OUAI and an audio ad read for Fitbod by the hosts of 'Dropouts.' Both ad reads are great examples of how humor, believability and authenticity can create a read that does not feel like an ad. https://lnkd.in/gWU_MN7V ✍🏼 Engagement within Audio Both these blogs authored by Kurt Kaufer explore what is special about sonic content, highlighting how consumers engage with it and how to market within this medium. If you didn’t get a chance to check these out earlier, read more here on what consumption patterns in audio mean for advertisers and how to create effective and engaging ads. https://lnkd.in/gkGeqh-M

We hope to see you at the largest meeting of podcasting minds at the annual Podcast Movement in Washington DC, this August. We are beyond thrilled to have Heriberto Ramirez and Patty M. representing Ad Results Media in discussions around the craft of a brand appealing pitch and future-proofing a podcast.

With nearly 100 million Americans tuning into podcasts weekly, our CEO Jordan Fox highlights in The Wall Street Journal how big brands are continuing to discover the power and cultural relevance of audio—"that's going to be a big driver of the next wave of podcast advertising growth." Read Anne Steele's article for more on how podcasting is capturing massive audiences, and the lastest spate of multi-million dollar deals in the space: https://lnkd.in/ghyTwiTt

🔊“Sound influences emotion— as well as our memory and cognitive engagement centers.” Ad Results Media's latest blog, written by our own Kurt Kaufer, explores why there is magic in audio advertising and how to find it from a marketing perspective. This piece covers the following topics related to listeners and audio advertisers: ✅Listening is a ritual ✅It’s memorable – because it’s emotional ✅Where they listen ✅What genres are trending ✅What this all means for advertisers For more on how to reach listeners and meet them where they are at: https://lnkd.in/g49KEeXz #PodcastAdvertising #AudioAdvertising #Marketing #AdResultsMedia

OUR TEAM = THE DREAM 🚀 Ad Results Media is proud to celebrate the following team members who have work anniversaries this month. We appreciate all that they do to help make ARM a leader in audio advertising. ☀️Sonya Livings - AP Specialist - 6 years ☀️Heriberto Ramirez - Media Director - 5 years ☀️Brianna Baldwin - Media Planner -1 year Join us in giving them a well-deserved shout-out. 👏🎉

Don't get caught advertising in the ad read. In our latest for ‘ARM's Pod Perfect Ads,’ the hosts of popular podcast 'Dropouts' shoutout Fitbod in a way that doesn’t feel like an ad. Host Jared Bailey pinpoints specific ways he’s used the product, referencing his experience with FitBod prior to their sponsorship. Through his back and forth banter with co-host Zach Justice, Jared gives his history with the workout planning app and describes how to use it, incorporating a comedic bit that feels natural to their humor. They take advantage of both their chemistry as hosts and their genuine affinity for the brand. We will continue to highlight other great examples of effective podcast ad reads, so check back with our feed to take a listen. 🎧 🎙 #Fitness #PodcastAdvertising #AdResultsMedia

🎧 Podcast Advertising works, but how? Podcast ads have proven to be effective in driving product discovery and purchases. However, ad skipping, ad frequency, ad repetition, and creative execution play crucial roles in shaping consumer attitudes. By understanding these key findings and implementing these executable recommendations in this snapshot from Ad Naseum (a recent report provided by Sounds Profitable), creators and hosts can optimize their ad strategies, enhance listener engagement, and maximize the impact of podcast advertising. 📊 Check out the full report here: https://lnkd.in/dPxQJd7U #podcastadvertising #SoundsProfitable #AdResultsMedia

If you create it, people will listen. When consumers are listening to content there is often a deeper level of engagement. ARM’s latest blog spotlights how crucial creative is to a digital ad audio strategy and walks you through these following ways to develop a competitive one. ✅ Focus on the first five seconds ✅ Grab attention ✅ Keep it positive ✅ Be a minimalist ✅ Test early and often ✅ Get specific Get into it here: https://lnkd.in/gn6WEWWi #PodcastAdvertising #AudioAdvertising #AdResultsMedia