Architectural Digest

How do you lock down a repeat customer? For #ADPRODirectory designer Lorna Gross of Lorna Gross Interior Design, the answer is simple: blow them away the first time. An industry expert whose clients often come back for more, Gross and her team commit to “not just executing design, but checking the pulse of the client” throughout the course of the project. At the end of the day, her goal is always to exceed their original vision. This week, we’re recapping the top strategies designers swear by to turn new customers into repeat customers. Read more on their top retention tips here 👉 https://shorturl.at/3uQDt

“How long can we look at beige, gray, and white?!” interior designer Brian McCarthy asks. Like many in the industry, McCarthy’s clients are craving the deep, saturated colors used regularly by old-school firms like Parish-Hadley—where he first cut his teeth. “It became a norm to have virtually no color backgrounds, and now people are realizing how wonderful, modern, contemporary, and traditional art fits beautifully when paired properly with color,” he notes. Colors such as oxblood, pistachio, and saffron—all throwbacks to interiors of yesteryear—have crept back into residential interiors. Why now? Read about the down-to-earth interior trend and more 2024 color trends 👉 https://shorturl.at/evn3g

Should retailers be creating environments that feel more like a home than a showroom? The latest coterie of designers and brands is moving past the white-walled product space in favor of “stealth showrooms”—spaces that conjure the notion of home. By all accounts, they are earning ink and repeat customers alike. It looks like today’s brands are looking beyond the white walls of the showroom—and opting to help clients feel decidedly at home. Read about the recent retail phenomenon 👉 https://shorturl.at/eyzYm

Connection and collaboration are the magic ingredients behind #AD100designer Oliver Freundlich and his team’s craft-forward approach. “The goal is to create spaces that are rooted in a sense of place and ultimately reflective of the lives within them,” he says. This innate desire to materialize owners’ lifestyles and aspirations into homes has earned him a formidable repertoire of clients since founding his namesake firm 13 years ago. Homes such as this 1870s Brooklyn town house of photographer R.A. McBride and her family reveal a talent for weaving new stories into a space while simultaneously honoring the building’s history. Browse the full AD100 list 👉 https://shorturl.at/ovUbi

Is there room for “brat green” in the world of interiors? We’ve had color on the brain the past few weeks, and not just because of our Color Trend Report. As Color of the Year season kicks off, and forecasters look to 2025 and beyond for the shades that will rule interiors in months to come, senior digital design editor Sydney Gore is here to decode one spectacularly viral shade that has dominated the discourse this summer: brat green. Does the color have any staying power, or any place in today’s interiors? We asked Sydney for intel. Read this and more exclusive content by subscribing to The Source 👉 https://shorturl.at/M6SPc

Struggling to see eye to eye with your client? “The temptation is to defend, explain, or even personalize. Stick to the facts" says Ramani Durvasula, a clinical psychologist and author of New York Times bestseller It’s Not You. "Don’t feel like you need to ‘win’—you just need to get the job done successfully and get paid.” In a perfect world, your interior design roster would be full of decisive and low-maintenance clients—and learning how to deal with difficult clients would be unnecessary. But no matter how many dream projects you’ve scored, you’ve probably worked with at least one client who is downright difficult. Read our tips 👉 https://shorturl.at/nYIZi

Would you prioritize skill set over personality fit when considering a new hire? #ADPRODirectory designer kristen pena of K Interiors wouldn’t—she’ll always verify that a new hire’s personality matches the vibe before making a final decision. “Always make sure that their energy is a fit for your team, projects, and clients,” Peña says. And she’s not alone—several designers agree that personality is paramount. This week, we’re revisiting 8 things designers wish they’d known before making their first hire. Read more on their hiring tips here 👉 https://shorturl.at/rftxS

The right interior photographer can make or break the way your space is remembered. And after more than 100 years of publication, AD knows a thing or two about what makes a great interior photo. We tapped our photo editors—who commission and sift through thousands of amazing images each year—for their recommendations of up-and-coming photographers across the US and beyond. Browse the list of these vetted talents at the link our bio 👉 https://lnkd.in/eFFqepuR