Given advancements in connected TV targeting and measurement, many marketers are using CTV as a full funnel channel. But can CTV hold up as a performance channel, or should it stick to its roots in awareness? Read more here: https://lnkd.in/gW-iW-6W
Attain
Advertising Services
Chicago, Illinois 5,868 followers
Better data. Better outcomes.
About us
We’re on a mission to build a more equitable and efficient data sharing ecosystem. People crave content, online experiences and advertising that’s relevant to them—but not at the expense of their privacy. Our journey is focused on transforming an antiquated system with new technologies to make sharing and using consumer data fair and effective.
- Website
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https://www.attainoutcomes.com
External link for Attain
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Chicago, Illinois, US
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Redwood City, CA, US
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New York, NY, US
Employees at Attain
Updates
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The Outcome is tracking the ongoing cookie news so you don’t have to. Follow along here for updates as they happen: https://lnkd.in/g78xy6Mr
The Cookie Chronicles: Latest Updates on Google's Cookie Phase-Out
theoutcome.com
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Individual snack brands like Frito-Lay are seeing sales volume slow, but according to Attain data, the snack category as a whole continues to grow. We have two theories on why. Read on to find out why: https://lnkd.in/gehArQss
There Might Be More to the ‘Snack Slowdown’ Than Meets the Eye
theoutcome.com
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Attain reposted this
As artificial intelligence continues to advance, there’s a growing concern that it might replace creatives in the industry. However, Cheryl Guerin from Mastercard sees things differently. Cheryl took the stage at our Future of Creativity in Media & Marketing #BISummit, hosted by NBCUniversal & Mondelēz International in New York, to address these concerns and offer a fresh perspective. Moderated by Attain's Vlad Strelsov, the session delved deeply into the impact of AI on creativity within brands. Together, Cheryl and Vlad emphasized that while AI can enhance efficiency and provide valuable data insights, it cannot replicate the unique human touch that fuels genuine creativity and emotional connection in marketing. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Innovation #FutureofCreativity #Creativity #Media #FutureofMedia #FutureofMarketing #NCBU #MondelezInternational #NewYork #NYCommunity #Mastercard #Attain #ImpactofAI #Creativity #Brand #AIandCreativity
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Last week’s #cookie news sent the industry into a tailspin for about 24 hours, ultimately coming out of it facing in the same direction. Alternative solutions and ingenuity are needed more than ever to keep the $700 billion ad industry on an upward trajectory, and not beholden to the decisions of one company to decide its fate. Read on for our main takeaways from the changes. https://lnkd.in/gHHzhxSp
The Cookieless Future is Still Bright
theoutcome.com
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Attain reposted this
Mastercard's Cheryl Guerin and her moderator Attain's Vlad Strelsov are ready to take the stage next week on Thursday, August 1st! Join us! https://lnkd.in/gB9izeJR Register now for our Future of Creativity in Media & Marketing #BISummit, hosted by NBCUniversal & Mondelēz International in New York! We've put together a top-notch lineup of speakers who are ready to share their insights and expertise, so secure your spot today! #Marketing #Innovation #FutureofCreativity #Creativity #Media #FutureofMedia #FutureofMarketing #NCBU #MondelezInternational #NewYork #NYCommunity #Mastercard #Attain
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Attain reposted this
Wrapping up our Building Customer Loyalty #BISummit hosted by American Airlines in Dallas was an insightful session featuring an esteemed panel: American Airlines' Martin Peat, White Rhino Coffee's Joe Reske, Dallas Cowboys' Rob Sender, and moderated by Attain's Andy Hyde. This dynamic group of industry leaders came together to delve into the critical topic of "Leveraging Data Insights to Enhance Brand Loyalty Programs." The diverse experiences and expertise of Marty, Joe, Rob, and Andy provided a comprehensive understanding of how different industries can harness the power of data to enhance brand loyalty. 📢 Follow us on Instagram to stay in the loop & get live event updates! 📸: https://lnkd.in/gMtBFhTE #Marketing #Innovation #CustomerLoyalty #Loyalty #BrandLoyalty #AmericanAirlines #Brand #BrandMarketing #Dallas #DallasCommunity #MarketingInnovation #WhiteRhinoCoffee #DallasCowboys #Attain #DataInsights #LoyaltyPrograms
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Financial outfits like JPMorgan Chase, Klarna, and Paypal are all eager to get their bite of the commerce media apple, but there are some substantial challenges they must overcome first. Can they make it work? #FMN #FinancialMediaNetworks https://lnkd.in/gBBTh8TG
The Dawn of the Financial Media Network
theoutcome.com
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The average cost of a dining out transaction has risen a staggering 40% from January 2020 to January 2024. Inflation hasn't kept consumers away from restaurants, but we're seeing signs of that trend reaching its breaking point. https://lnkd.in/de5GksGB
Inflation Hasn’t Stopped People From Dining Out (Yet)
theoutcome.com
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Another cookie curve ball from Google, but to quote the Marketecture Media pod, the changes we’ll see are likely just “cookie deprecation by another method.” Here's our take on why it's business-as-usual: - Google has said they are now putting the choice to opt-out in the hands of consumers, potentially something similar to Apple's ATT framework. If that’s the case, we’ll see 70-80% of consumers opt out of cross-site tracking. - This will mean cookies can no longer be the primary mode of tracking, and user identification will continue to shift in favor of first-party identifiers like HEMs. - The pressing need for permissioned, first-party purchase data does not change, and still crucial for optimizing and measuring real business outcomes. - Giving consumers choice in how and when they share their data, as proven by Google's decision, is the future of the industry.