Congratulations to our partners at the North Tahoe Community Alliance on being recognized for their incredible stewardship and eco-friendly work throughout Lake Tahoe!
The California Travel Association announced that the North Tahoe Community Alliance received its 2024 Sustainability and Stewardship Award. The award recognizes a CalTravel member individual or organization that has successfully implemented sustainability and stewardship practices that enhance environmental health, manage visitor impacts, and improve the well-being of residents in their communities. The NTCA was honored for its shift in focus from previously serving as a Destination Marketing Organization to becoming a Destination Management Organization focused on reinvesting tourism revenue into tangible solutions to benefit the natural environment and the community. #tottbiddollarsatwork https://lnkd.in/g43UYkKZ