Black Rifle Coffee Company

Today is Purple Heart Day, and there’s no better way to commemorate the day than remembering an American hero who earned 10 Purple Heart medals while fighting in two back-to-back wars. Maj. William Gail White, otherwise known as the “Mad Major” was a bullet and shrapnel magnet. His first two Purple Heart’s came on a single day in 1944: A round fired from a German soldier’s MP40 penetrated his chest, wounding him but he survived. Then a grenade’s shrapnel peppered his forehead for his second injury. In four days of combat later that month, he was wounded six times. In Luxembourg he received his seventh Purple Heart from yet another grenade blast. When he wasn’t getting shot up or blown to bits, White earned himself two Silver Star awards, his first for charging and wiping out a machine gun nest. On Dec. 10, 1944, White earned his second Silver Star — an action from which he almost didn’t returned home. While his battalion consisting of 15 soldiers attacked the German town of Strass, White personally killed three enemy machine guns and their crews. He then destroyed two Mark IV tanks, two self-propelled guns, 19 infantry soldiers, and captured 31 prisoners of war. During the battle, he was critically wounded after a German machine gun stitched his stomach with bullets. White fearlessly led his men for the next seven hours until allied armor reinforcements arrived. Before the war ended, he was struck by shell fragments near the Elbe River in Germany, giving him his ninth Purple Heart. The “Mad Major” later served during the Korean War and was shot and wounded for the 10th time. 10 Purple Hearts are the most awards given to a single recipient, a record nobody wants to beat. Black Rifle Coffee salutes the Mad Major, and all those who have earned the Purple Heart both past and present by sacrificing their body on behalf of our great nation. 🇺🇸

It’s been 13 years since Extortion 17 was shot down in Afghanistan. 30 American military servicemen and a U.S. military dog were among those killed. This was the single greatest loss of life in the Naval Special Warfare community since 2001. Never forget.

We heard the volunteer firefighters were under-caffeinated as they battle wildfires near Juliaetta, Idaho. So we sent Ed Hafer up there with a few pallets of RTDs. This is what it’s all about—Black Rifle Coffee serves those who serve!

When we stand for our flag we fight for our future.

The mostly true origin story of America’s coffee. Get your Washington approved freedom fuel at Black Rifle Coffee. Feeling Not Tea? Get yours before it's gone: https://lnkd.in/eDmfHD9

Getting BRCC in bulk just got easier. Select Costco stores are now carrying Black Rifle Coffee. Geo-tag map with available locations here: https://lnkd.in/gMTtzMxG

Thank you to the Greatest Generation for your actions 80 years ago. You changed the course of history and stopped evil in its tracks. #wwii #dday

“Your task will not be an easy one. Your enemy is well-trained, well-equipped and battle-hardened. He will fight savagely.” - Dwight D. Eisenhower

“Those of our troops who were not wax-gray with seasickness, fighting it off, trying to hold on to themselves before they had to grab for the steel side of the boat, were watching the (battleship) Texas with a look of surprise and happiness. Under the steel helmets they looked like pikemen of the Middle Ages to whose aid in battle had come some strange and unbelievable monster. There would be a flash like a blast furnace from the 14-inch guns of the Texas that would lick far out from the ship. Then the yellow brown smoke would cloud out and, with smoke rolling, the concussion and report would hit us, jarring the men’s helmets. It struck your ear like the punch of a heavy, dry glove.” - Hemingway on the D-Day landings. While he was not allowed to join the troops on the first wave, he was able to land on Omaha Beach with the seventh wave. He also said: “Never think that war, no matter how necessary nor how justified, is not a crime. Ask the infantry and ask the dead.”

As we approach the 80th anniversary of D-Day, today we honor the courage of the Rangers at Pointe du Hoc. Men like Leonard "Bud" Lomell scaled those cliffs under fire, and they saved an untold amount of lives on the beaches by knocking out that artillery. #rltw