Please join us in welcoming our new 360 Account Manager, Alan Sarver! Alan has previous agency experience with a plethora of knowledge and experience across multiple industries. We’re excited to bring him on to take over a few key accounts on the DTC side. Alan is originally from Ohio and currently residing in Denver. He enjoys all things Colorado like snowboarding, rafting, and backpacking. Welcome, Alan!
Blue Wheel
Advertising Services
Birmingham, Michigan 38,904 followers
Omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.
About us
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and beyond.
- Website
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http://www.bluewheelmedia.com/
External link for Blue Wheel
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Birmingham, Michigan
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Social Media, Search Engine Optimization, Graphic Design, Amazon Advertising, Amazon, Facebook, Google, Digital Advertising, Digital Marketing, Instagram, Content Production, Creative Services, and marketplace advertising
Locations
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Primary
Birmingham, Michigan 48009, US
Employees at Blue Wheel
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Marco Veenema
Freelance Geluidstechnicus @Blue Wheel Sound & Freelance Electric engineer @Blue Electric Engineering
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Tom Sesti
Delivering end-to-end D2C, e-retail, and marketplace solutions, from click to ship
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Jessica Mosley
People Person - People Operations - Talent Acquisition
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Lisa Wendland, MBA
Founder, Lifecycle Dept @ Blue Wheel | Driving Business Growth | Email & SMS Expert
Updates
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Walmart sellers can now offer case packs to customers without creating additional product listings with new New Virtual Packs Beta. Virtual Packs allows Walmart sellers to sell more for less by saving on fees. Read more in our latest Marketplace Update ➡ https://lnkd.in/gka-_9pw
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Hair care and styling brand, VOLOOM, was looking to solve inefficient email campaign and flow performance, improve email campaign content, and increase send frequency. With the goal to increase overall email-attributed and campaign revenue, optimize send frequency, and refine segmentation, we saw improvements in deliverability rate, conversion rate, open & click rate, list growth rate, and more. After implementing our strategic approach, we saw incredible results: 📬 Email open rate increased by 16% in Browse Abandonment 📥 Email open rate increased by 73% in Checkout Abandonment 💥 Overall trigger revenue within Browse Abandonment flow increased by 138%. 🚀 323% growth in year-over-year revenue from one-off email campaigns. Read more about our work with VOLOOM here ➡ https://lnkd.in/gREAm-q9 Curious about how your brand can better perform with lifecycle marketing? Get in touch with the team to learn how we can work together to expand your brand. #lifecyclemarketing #emailmarketing #digitalmarketingagency
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Interested in joining us for this awesome industry event?! Event access is limited and moving fast! Secure your spot now ➡ https://lnkd.in/gJeumMth
Join us for our next big NYC event: The Future of Omni-Channel Strategy & Digital Commerce Full-Day Summit On August 1st in Midtown NYC, over 100 retail and brand executives will gather with us and our partners at Blue Wheel for a day of networking and discussions on the latest trends, innovations, and strategies shaping the digital landscape. Event access is limited and moving fast! Secure your invite now: https://lnkd.in/egHAqrKG Aaron Conant
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Join us in celebrating a remarkable milestone for our Creative Directors, Graham E. Burns and Jackson Cook as they mark their 4-year anniversary with Blue Wheel. Graham and Jackson joined Blue Wheel as founders of their own production company, The Brothers Buoy, bringing with them a wealth of experience and innovation. Their leadership has been instrumental in transforming and elevating our creative team, helping to build the department into the powerhouse it is today. Over the past year, both have excelled in their expanded roles, leading their respective teams with exceptional dedication and skill. Graham and Jackson have played pivotal roles in nurturing and expanding our partnerships with enterprise clients such as Edgewell, Guthy Renker, and Kao. Their dedication and exceptional client management skills have not only strengthened these relationships but also laid a foundation for recurring creative collaborations and sustained revenue streams. Congrats, Graham and Jackson!!!
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As advertising platforms push for targeting broader audiences, many brands are finding it challenging to adapt. 🎯 While open targeting allows algorithms to reach customers based on desired actions, brands often lack the appropriate mix of tactics and content to effectively support this approach. In our recent webinar, Blue Wheel's VP of Brand Strategy, Nick Bond, discussed what the shift to broader audience targeting means for advertising efforts and how to best optimize campaigns and creative to improve conversions. Key topics included in the discussion include ⤵ 🔹 Why platforms are pushing in the direction of broader audiences. 🔹 Budget consolidation and campaign optimizations for increased conversions. 🔹 How to use first-party data to improve algorithm learnings. 🔹 Outlook on Meta Advantage+ and how to best use it. 🔹 The do’s and don’ts of Dynamic Ads for Broad Audiences. 🔹 TikTok’s push for open targeting following suit with Meta’s Advantage+ audiences. You can watch our full webinar at this link ➡ https://lnkd.in/gXaPptgm #BroadAudience #OpenTargeting #DigitalMarketingAgency
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Please join us congratulating Lindsay Kean on her recent 3-year work anniversary at Blue Wheel. If you haven't had the pleasure of working with Lindsay who is our VP of Creative Services then you're missing out! Lindsay started her journey at Blue Wheel as Sr. Director of Creative and really helped shape our existing creative vision into something that is scaleable, creates a really good product that ties our omni-channel clients together and has shown at least 100% department YoY growth since she came onboard. Lindsay is gifted with the ability to manage a very numbers driven and analytical department on the admin side while still flexing her creative muscles to drive amazing quality creative for our clients. We are so lucky to have her on our team and we're a better company for it. She especially embodies YHTWWN, OC&D and Do the Work from a core values perspective. Congrats, Lindsay!
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Amazon has recently released new tools within the Opportunity Explorer, designed to help sellers gain better insight into how existing product types are performing. Sellers who are looking to develop new products or expand their offerings on Amazon should take advantage of these new tools available. Read our latest Marketplace Update for more details ➡ https://lnkd.in/gBy88vtk #AmazonSellers
New Review & Returns Insights Dashboard within Amazon Opportunity Explorer - Blue Wheel
bluewheelmedia.com
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As the clock ticks down to Amazon Prime Day, TikTok is the place to be. ⏰ In our latest blog, we're talking about how to use TikTok to prepare for Prime Day ⤵ 🔷 Why TikTok? 🔷 How to create engaging content that drives sales 🔷 Using TikTok’s measurement tools to optimize your Prime Day efforts 🔷 How to craft compelling content, use full-funnel strategies, and set up a content calendar to keep your campaign fresh and effective Read the full blog post to make the most of Prime Day with TikTok: https://lnkd.in/gWGdmQmD #AmazonPrimeDay #TikTok #PrimeDayPrep
How to Prepare Your Brand on TikTok for Amazon Prime Day - Blue Wheel
bluewheelmedia.com
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If you didn't get a chance to tune into Lisa Wendland, MBA's recent session on Personalization and Perfecting the Art of Product Launches, you're in luck - you can now watch it on-demand! Check out the full recording here ➡ https://lnkd.in/gVxQCAvS #emailSMS #lifecyclemarketing
The Omnichannel & AI Masterclass has wrapped, but the learnings live on! Scroll through to get inspired by insights from: 🍽️ Tash Reynolds, Huel 🤖 Sara Jurmain Richter, Emarsys 📣 Kat Wray, Mention Me 🛒 Craig Hogan-Farnworth, AO 💌 Andrew Gallo, American Greetings 🦷 Jamie Schwab, Colgate-Palmolive 🍫 Diana Macia, Kellanova 📊 Don “eCommerce” Brett, The CPG View 📞 Sunny Sangha, Sinch 🛀 Naresh Krishnamurthy, Molton Brown 🏡 Mauricio Gonzalez, The Home Depot 🔄 Lisa Wendland, MBA, Blue Wheel Missed out? Don't sweat it! You can catch the sessions on-demand, watch now https://lnkd.in/eZa5yXNE #PTTMFestival2024