BlueConic CMO Patrick Reynolds highlights how your organization can unlock the true potential of your marketing strategy by turning customer data into actionable insights—learn how to leverage data for deeper connections and greater returns! https://bit.ly/3AlUdjd Forbes
BlueConic
Software Development
Boston, Massachusetts 8,914 followers
The world’s first Customer Data Operating System — where data is for doing.
About us
BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
- Website
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http://www.blueconic.com
External link for BlueConic
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2010
- Specialties
- customer data collection, customer data activation, customer data insights, unified customer profiles, single customer view, first-party data, customer data, machine learning, customer data platform, progressive profiling, real-time segmentation, identity resolution, recommendations engine, cdp, marketing technology, marketing software, and martech
Products
BlueConic
Customer Data Platforms (CDP)
The BlueConic Suite consists of a set of interoperable solutions including the BlueConic CDP, Clean Rooms, and Experiences powered by Jebbit. With Jebbit, marketers are able to gather their own first-party data through a variety of interactive tools such as custom quizzes, surveys, and lookbooks, all facilitated by Jebbit's no-code, AI-fueled experience creator interface. This data, when merged with the extensive enterprise data housed in the BlueConic CDP, will provide customer insights unparalleled by any other suite. These comprehensive profiles can then be anonymized in the BlueConic Clean Room for further segmentation or activation across channels with partners.
Locations
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Primary
225 Franklin St
Floor 26
Boston, Massachusetts 02110, US
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Wijchenseweg 101
Nijmegen, Gelderland 6531 ZR, NL
Employees at BlueConic
Updates
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↓ Bridging Digital and Physical: CeraVe’s Smart Engagement Strategy! ↓ We couldn't be more excited to share the incredible success of CeraVe's recent event, where they brilliantly utilized Jebbit's platform to create a truly unique and engaging experience. Here’s the scoop ↓↓ ✔ Innovative QR Code Integration → Smart Use of QR Codes: Attendees scanned a QR code while in line to take a personalized skincare quiz. This offered instant entertainment and information! → Quiz as a Ticket: The completed quiz acted as a "ticket" to the event, ensuring everyone engaged and shared their info. ✔ Engaging Conversation Starters → Personalized Recommendations: Quiz results gave personalized skincare recommendations, sparking meaningful conversations at the CeraVe dermatologist booth. → Enhanced Interaction: At the sampling station, attendees could request specific product recommendations or alternatives. Everyone left happy, engaged and deeply connected to the brand! ✔ Seamless Event Integration → High-Level Entry Point: Jebbit's quiz wasn’t just a side activity; it guided attendees to key event spots, enhancing engagement. → Holistic Experience: Integrating the quiz into various touch-points made the event feel unified and immersive. Attendees felt informed, valued. CeraVe brilliantly blended digital tools with in-person interactions, creating a memorable event. We’re thrilled to see such innovative use of Jebbit’s platform! Catch the Drama-Free Cleansing Tour in Nashville and Atlanta! https://lnkd.in/eNtCBeEu #Jebbit #CeraVe #CustomerEngagement
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BlueConic reposted this
"What's your #1 tip for hiring and managing success in a remote environment?" This is the question we ask all guests on The Remote CMO. Here's a round up of the top 10 insights we've learned from guests. #1 Build a Rhythm of Quick Check-Ins - Andrew Davies, CMO of Paddle #2: Don’t Compromise on Core Values - Brenna L., CMO, Doist #3: Build Relationships Quickly - Carly Marsh, CMO of Sketch #4: Assess the Culture and Challenges - Tobias Haudeė, Marketing Director of audibene #5: Be More Deliberate in Your Approach - Patrick Reynolds, CMO of BlueConic #6: Communicate Frequently and Set Clear Expectations - Gino Palozzi, CMO of DailyPay, Inc. #7: Allow Your Team to Fail - Micah Hershman, CMO of JumpCloud #8: Hire For Your Weaknesses - Marie Moynihan, CMO of Zyte #9: Understand and Adapt to Their Communication Style - Michelle Harmon-Madsen, CMO of SponsorUnited #10: Connect and Set Up for Success - Brett Billick, CMO of Self Financial, Inc. For the full list of actionable insights, go here: https://lnkd.in/escuBDSn
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BlueConic reposted this
Gamification isn't just a buzzword; it's a game-changer. ↓ At Jebbit, we've redefined engagement by transforming mundane interactions into captivating experiences. How? ↓↓ By empowering you to apply gamified elements and principles, so you can create immersive experiences that boost customer engagement, retention, and loyalty - exponentially! Explore the power of gamification and discover how your brand can turn every interaction into an opportunity for deeper engagement. Start playing to win. 🔗 https://lnkd.in/dZYZ3WZZ
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We’re excited to share that next week BlueConic will be joining The Millennium Alliance's Transformational CMO Assembly in Charlotte. Our own Patrick Crane will be leading a workshop on the latest research and strategies for putting customer data in action. Our team is greatly looking forward to meeting those attending the assembly! #TheMillenniumAlliance #BlueConic
Transformational CMO Assembly – August 2024
https://mill-all.com
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This week, Google announced it would no longer be deprecating third-party cookies in Chrome – a decision that will impact publishers across the board. In this blog post, BlueConic Manager, Core Sales Team Patrick Crane unpacks what this unexpected turn means for publishers and offers actionable insights to adapt and thrive. Check it out! https://bit.ly/4fk1NuA
Google's Cookie U-Turn: What It Really Means for Publishers | BlueConic
blueconic.com
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Curious how leading companies are leveraging CDPs to drive digital success? This Thursday (7/25), BlueConic will be joining ADWEEK for a webinar on the top CDP use cases. Take this opportunity to learn how to maximize your CDP success and ensure your company’s competitive edge. 💪 Register Here: https://bit.ly/3Lwlzpi #CustomerExperience #Webinar #CDP #customerdata #Revenue #Growth #DigitalTransformation #Adweek #BlueConic
Stop Losing Customers to Bad Digital Experiences
adweek.com
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🚨Webinar Alert 🚨 In one week, BlueConic is joining ADWEEK to discuss how CDPs are driving exceptional digital experiences. From direct-to-consumer initiatives to cross-channel marketing, CDPs are being leveraged to transform customer relationships. Join BlueConic CSMs Casey Deck and Stèphanie van der Waard next Thursday (7/25) to learn exactly how industry leaders are staying ahead of the digital curve. Register Here: https://bit.ly/3Lwlzpi #CustomerExperience #Webinar #CDP #customerdata #Revenue #Growth #DigitalTransformation #Adweek #BlueConic
Stop Losing Customers to Bad Digital Experiences
adweek.com
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Check out the Q2 Executive Roundtable report by RETAIL TODAY featuring our very own Manager of Strategic Customer Success Nicky Peterse! This exclusive edition is packed with transformative insights and expert strategies to elevate your leadership game. https://bit.ly/469LJHF
Cover - Executive Roundtable: Q2 2024
magazine.retail-today.com
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"BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least." Check out our latest coverage in AdExchanger here: https://bit.ly/4bFE1q3
CDP BlueConic Acquires First-Party Data Collection Startup Jebbit | AdExchanger
adexchanger.com