NYC founders and CEOs, we're just under a week away from our event with 97212 Ventures and Greenberg Traurig, LLP at One Vanderbilt! Join us + our expert panel on August 14 for an evening of great conversation, incredible views 🏙, and all things marketing and selling GenAI to enterprises as a high-growth startup. Space is limited, so grab your spot: https://lu.ma/w8kz37hq See you there! 👋 #NYCTech #GenAI #Startups
Blue Seedling
Advertising Services
New York, NY 9,267 followers
The world's best marketing team for your enterprise B2B startup. (We just happen to be an agency.)
About us
The world’s best enterprise B2B marketing team. (We just happen to be an agency.) http://www.blueseedling.com Blue Seedling is the secret marketing superpower behind some of the world’s fastest-growing enterprise B2B startups and scaleups in Israel and the US. Since 2016, our US-based team has worked with enterprise startups and scaleups across cybersecurity, AI, DevOps, FinTech, and other domains. Among our clients are Cloudinary, Wiz, Dig Security (acq. by Palo Alto), Run:ai (acq. by Nvidia), Deci (acq. by Nvidia), Granulate (acq. by Intel), Astrix Security, IONIX, Zero Networks, Panther Labs, Apono, Forter, Apiiro, Dataloop, and many others.
- Website
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http://www.blueseedling.com
External link for Blue Seedling
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- marketing, growth, fun, international expansion, and b2b
Locations
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Primary
Manhattan
New York, NY, US
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Tel Aviv
Tel Aviv, IL
Employees at Blue Seedling
Updates
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NYC-based founders and CEOs, mark your calendars for August 14 🗓️ Blue Seedling, 97212 Ventures, and Greenberg Traurig, LLP are hosting an evening to remember at One Vanderbilt. Join us for stunning city views, your favorite drinks 🍷, and valuable discussions with industry experts. Our all-star panel will discuss the ins and outs of marketing and selling GenAI to enterprises as a high-growth startup: Tzveta Raynova - Business Development Director Comcast Daniel Chesley - Venture Capitalist, AI Investor Work-Bench Eyal Bino - Early Stage Investor 97212 Ventures Jordan Elkind - Head of Brand Positioning Blue Seedling Space is limited, so secure your spot now: https://lu.ma/w8kz37hq #GenAI #NYCTech #Startups
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In case it slipped your radar, the July edition of our Enterprise GenAI digest dropped last week. Here's what you can expect: ⭐ Real-world GenAI applications from Amazon, Morgan Stanley, Eileen Fisher and more in retail, banking, and hospitality. 🎥 Link to the recap + recording of our recent webinar on how to pitch your AI startup to cut through the noise and win your category. See how companies are putting AI to work. Check out the full digest here: https://lnkd.in/gzXqew4R #EnterpriseAI #GenerativeAI #AIinBusiness #B2BMarketing
How Morgan Stanley, The Washington Post, Wyndham, Eileen Fisher, and Amazon buy & use generative AI tech
Netta Kivilis on LinkedIn
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If your SDR outreach is failing, you're not alone. 😓 The explosion of GenAI tools for creating cold email content and new Google email limitations have turned the inbox into a battleground. But here’s the thing…for a small minority of companies, cold outreach is working. And they’re doubling down on it in 2024. In our recent blog, Netta Kivilis reveals the two key factors that predict your cold outreach success: - Targeting an ICP not overwhelmed by outreach - Producing high-quality targeted content that’s crafted by your marketing team Figure out if your SDR efforts will succeed and learn how to win with cold outreach here 📈: https://lnkd.in/dMXsWGwW #B2BMarketing #SDR #ColdOutreach #ContentMarketing
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Five lessons from our 🔥 webinar last week to level up your AI positioning game: 1. Don’t give prospects your investor message: Buyers don’t want to “transform” or “reinvent” – they want practical solutions to existing problems. 2. Your real competitors aren't who you think: You're not battling other AI startups, but status quo and incumbent giants your clients are already using. 3. AI-wash – but do it right: Go beyond "AI-driven" labels. Connect AI capabilities to outcomes that matter to your buyers. 4. Keep your eyes on the prize: Unless your buyer is technical, keep your primary pitch focused on business users and their urgent priorities. 5. No one believes you: Logos and testimonials are a dime a dozen. Leverage industry thought leaders and employee-generated content to build credibility and trust. Dive into the full recording and check out all the juicy takeaways here: https://lnkd.in/dbiaW2sx #AIWebinar #B2BMarketing #BrandPositioning #AIPitching
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"I don't see us hiring in-house marketers anytime soon." 😮 Of course, we're bullish about the benefits of going the agency route, but when the CEO of a B2B scaleup shared this view ☝️, we had to know more. Here's why he’s all-in on agencies: - Flexibility: Pivot your strategy on a dime without restricting your internal team. - Location: Targeting US enterprises from Israel? An agency bridges the gap. - Drama-free partnerships: Clear expectations, no office politics. "Rent the castle": Access top-tier talent that might not join full-time (yet). For more on when to go agency vs. in-house, check out the links in our comments 👇 #B2BMarketing #ScaleupStrategy #MarketingAgency #StartupGrowth
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Tomorrow at 1 PM EST, Blue Seedling's Jordan Elkind and Nuuly's Kim Gallagher are pulling back the curtain on how to win enterprise deals with your AI positioning. Because in 2024, everyone's an "AI company" - and the stakes couldn’t be higher for companies trying to stand out in a noisy landscape. We'll be covering: 🎯 What market leadership looks like when buyers aren't sure what they want 🧠 The most common AI pitching mistakes and how to avoid them 🔄 Why the rules of positioning have (kind of) changed 🤝 How to relieve the tension between your product and marketing teams 🌟 AI-washing: what it is and how to do it right Register here: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching
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When a unicorn needs a positioning and messaging refresh, they call Blue Seedling 🦄📞 We’ve been thrilled to partner with Cloudinary, the AI-powered image and video platform trusted by 2M+ developers worldwide. Our mission: revamp their positioning and messaging to fuel the next stage of growth. The result? Bold, distinctive new positioning and a 50% increase in Cloudinary’s homepage conversion rate from the new messaging. Now, that's what we call picture-perfect results. 📈 For a closer look at how we did it, check out the full case study here: https://lnkd.in/dw5sbYvV #Cloudinary #B2BMarketing #BrandPositioning
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AI pitches are a dime a dozen these days. If you’re ready to pull away from the pack, our webinar next week is your ticket to decoding AI positioning success in 2024. Join Blue Seedling's positioning lead Jordan Elkind and Kim Gallagher the marketing mind behind URBN's Nuuly rental business, for a spicy 🌶️ deep dive into what actually works. On the menu: ➡️ Market leadership when buyers don't know what they want ➡️ Common AI pitching mistakes ➡️ Why the rules of positioning have changed (sort of) ➡️ The marketing-product team tension – and how to fix it ➡️ AI-washing: what it is and how to do it right July 17, 1 PM EST. Register: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching
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The Blue Seedling team is growing again! We recently welcomed Emily Eaton on board and she’s already hit the ground running. Emily joins our team with a background in campaign management, content marketing, and project management from the fin-tech, telecommunications, and sporting goods industries. After hours, you might find Emily on a jog, baking, or hosting get-togethers at her home in Carmel, Indiana. 🏃♀️🧁🏡 Welcome to the team, Emily!