Burson

Burson

Public Relations and Communications Services

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About us

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

Website
https://www.bursonglobal.com/
Industry
Public Relations and Communications Services
Company size
5,001-10,000 employees
Headquarters
New York
Type
Public Company

Locations

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Updates

  • View organization page for Burson, graphic
    Burson

    355,451 followers

    Join Burson's Chief Innovation Officer Chad Latz and PRWeek's Steve Barrett at PRWeek AI Deciphered on September 19 for a conversation how generative AI is reshaping the marketing and communications industry. Register today: https://lnkd.in/eWizGWnv

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    PRWeek

    122,632 followers

    🚨 Remember that shocking TikTok video where Joe Rogan claimed the U.S. government knew about a deadly asteroid? Turns out, it was an AI-generated deepfake! 🤯 This incident highlights both the power and risks of generative AI. Join us at AI Deciphered for a crucial session with Chad Latz, chief innovation officer at Burson, as he explores how generative AI is reshaping the marcomms industry. Discover how deepfakes are created, their impact on reputation, and the exciting new opportunities for brand-building. 📅 Date: September 19, 2024 🕒 Time: 3:50 PM - 4:25 PM ET Don’t miss out on understanding AI’s potential and pitfalls! https://brnw.ch/21wLIUQ #AIDeciphered #GenerativeAI #Deepfakes #MarketingInnovation

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    Burson

    355,451 followers

    "Global concerns about armed conflict have been a long-simmering topic with flashpoints in the Middle East, Ukraine, South Sudan, Mali and gang violence in Haiti. However, battle readiness and defense capabilities are also coming into question this week as a new report from Rand raises concerns about the United States’ ability to fight in multiple theatres – the new complex reality for warfare and a persistent national security issue. For private sector companies, this adds to an already complex geopolitical risk landscape, and impacts supply chains, commodity prices and transportation/shipping access, as well as travel plans, with companies evaluating even basic trips and major airlines suspending some key Middle East routes." Shaila Manyam (EVP, Managing Director, Corporate Affairs, Burson U.S.) discusses the impact global armed conflicts are having on companies.  To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik #armedconflicts #trendingtopics

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    Burson

    355,451 followers

    We're thrilled to announce our global digital and intelligence leadership team, which will be responsible for driving the implementation of the digital, paid and intelligence components of Burson's Innovation Portfolio globally.    Appointments include: Michael Beno, Americas Chair, Digital Kari Butcher, Americas Chair, Data & Intelligence Vikki Chowney, Global Head, Influencer Vicky Lewko, Global Head, Digital Health Sama Al-Naib, EMEA Chief Digital & Innovation Officer Joe Peng, APAC and Greater China Head of Digital & Intelligence Allison Spray, EMEA Chief Data & Intelligence Officer Read more: https://lnkd.in/eYkdyDP3

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    Burson

    355,451 followers

    "It has been a tumultuous month in U.S. politics, and it comes as no surprise that the election is top of mind. From the debate, an assassination attempt and a successful Republican National Convention to Biden’s withdrawal and the strong launch of Vice President Harris’s campaign, the contest is now set and will be extremely close. The issues clients face daily – cybersecurity, AI, sustainability, international supply chain and others – will now all be viewed through a political lens. A few hundred thousand voters in key states will determine the next President. Trump has rallied and unified the GOP while Harris has injected new enthusiasm and excitement to Democrats. Either candidate could emerge victorious. No matter the outcome, policy on taxes, immigration, trade, social issues and environmental policy are going to evolve, perhaps dramatically, under either President Trump or President Harris. No one can predict the outcome today; it is therefore imperative that clients prepare diligently for either result."   Christian Ferry (EVP, Corporate Affairs, Burson Washington, D.C) shares what companies should be preparing for under either a Harris or Trump administration.   To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik

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    Burson

    355,451 followers

    This Thursday at 1pm ET! Our Global CEO Corey duBrowa will join Public Relations Society of America (PRSA)'s Editor-in-Chief John Elsasser for wide-ranging conversation on Corey's vision for Burson, why reputation creates business impact, counseling clients through complexity, AI and communications, the legacy of Harold Burson, and more. RSVP via link below!

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    Public Relations Society of America (PRSA)

    170,878 followers

    S&T Live With Corey duBrowa Corey duBrowa, the global CEO of Burson, is our guest on the next episode of Strategies & Tactics Live with host John Elsasser, editor-in-chief of PRSA's award-winning publication. Corey will share insights on navigating the complexities of today’s world and creating value for clients through reputation. You can watch live on LinkedIn from your laptop, phone, or other connected device on July 25 at 1 p.m. ET. Don’t miss this opportunity to gain valuable insights from a global leader in communications!

    S&T Live With Corey duBrowa

    S&T Live With Corey duBrowa

    www.linkedin.com

  • View organization page for Burson, graphic
    Burson

    355,451 followers

    Burson is excited to announce the appointment of Damion Potter as Global Chair of Public Affairs!    In his new role, he will lead the integration and further development of public affairs advisory assets across Burson, which includes teams in governmental centers globally, a network of expert external advisors, and several specialist companies in Washington D.C., including Dewey Square Group, Direct Impact and Prime Policy Group.   Read more https://lnkd.in/dTA67ZRe

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  • View organization page for Burson, graphic
    Burson

    355,451 followers

    Burson's Decipher Index forecasts that Artificial Intelligence will be the topic to watch next week. News of the dismantling of a Russian disinformation campaign by U.S. agencies and announcements of off heavy Chinese-state investments in AI put this topic on the radar. John Randall (EVP, Digital, Corporate Affairs, Burson U.S.) discusses what companies must do to leverage AI for success in building and protecting reputation. To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik #AI #technology #missinformation #trendingtopics #bcwdecipher

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