Cadent is proud to share that we have been named a finalist in the Best Ad Targeting Solution category for the Cynopsis Best of the Best & Rising Star Awards! https://hubs.la/Q02KfZ1N0
About us
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv.
- Website
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http://www.cadent.tv
External link for Cadent
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, Addressable, Linear, Time-shifted, National, Cable, Broadcast, Dynamic Ad Insertion (DAI), Programmatic, and TV
Locations
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Primary
1675 Broadway
22nd Floor
New York, NY 10019, US
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4 N 2nd St
Suite 1260
San Jose, California 95113, US
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50 S 16th St
Suite 2500
Philadelphia, Pennsylvania 19102, US
Employees at Cadent
Updates
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Are you making the most of your video advertising budget? Discover the game-changing benefits of Data-Driven Linear TV with Cadent Aperture Platform. Over on the blog, VP of Sales Rob Civitano digs deeper, explaining how extending digital targeting into linear TV can boost your reach, reduce waste, and enhance your overall media strategy. Whether you're new to data-driven video executions or looking to optimize your current campaigns, this is a must-read. Learn more: https://lnkd.in/gyxYK7pc #Advertising #DataDriven #LinearTV
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Reaching potential customers has never been more challenging, but live sports offer access to a wide range audiences. The Cadent Sports Audiences Playbook provides insights to optimize your campaigns and efficiently connect across screens. Ready to elevate your marketing game? Download now: https://hubs.la/Q02Jss2f0
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Looking to boost brand awareness and perception in a new market? Check out our latest blog post to see how Cadent Aperture Platform helped a leading sportsbook develop a market entry strategy and achieve remarkable results with cross-screen TV advertising. Read the full case study: https://hubs.la/Q02Jk4Sq0 #SportsBetting #CTV #LinearTV
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Learn how to geotargeting can boost the performance of your omnichannel advertising campaigns. Sara Goldman, Sr. Director, Advanced Solutions at Cadent explores effective geotargeting strategies to enhance brand visibility and drive sales. Read the full post here: https://hubs.la/Q02J0yPQ0
Maximize the Impact of Precision Advertising with Omnichannel Geotargeting | Cadent
https://cadent.tv
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Today is National Intern Day! To celebrate, we invited our Summer 2024 Interns, representing a diverse range of departments, to share their unique perspectives on the Cadent internship experience. Get ready for an insider’s look at what it’s really like to be part of our team! https://hubs.la/Q02HXWqy0 #NationalInternDay #Internship #LifeAtCadent
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Discover how to harness the power of live sports advertising with Cadent Sports Audiences Packages. Visit our blog to learn strategies for multi-platform engagement and year-round audience targeting to boost your brand's impact. https://hubs.la/Q02HKqx_0
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The beauty industry is defined by disruption – particularly as the role of social media and influencers evolves. So how can beauty brands tap into creators to effectively engage customers? Recently, Cadent sat down with Kevin Shapiro, SVP, US Consumer Beauty Brands at Coty to learn how they are reaching new consumers across their portfolio of brands. "Beauty doesn't stand still – we're intentionally being disruptive. For us, being disruptive is about opening someone's mind and opening someone's heart in new ways. One example of how we've done this recently with Covergirl is thinking about how we can get into new communities in everyday ways." Find out what Coty did to bring a new type of influencer to Covergirl, how they tap into trends, and more in the full interview: https://hubs.la/Q02H0SGt0
Backstage with COTY || Interviewed by Cadent
https://www.youtube.com/
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How do you approach inclusivity as a key part in shaping our culture through film? Kamala Avila-Salmon, SVP & Head of Inclusive Content & Marketing at Lionsgate shares that when her team is reviewing scripts, "It's not just what would be diverse and inclusive. It's what would be authentic and what are the perspectives we need to have represented to make a story that feels like one our audience can see themselves in." “The content that we make isn’t just the result of any single decision or any one movie. It’s looking at the slate of content we release and thinking about in front of and behind the camera and how can we embed inclusive interventions and conversation points across all of them.” Listen to Cadent's Lindsay Teague, SVP Advanced TV Solutions, in her full interview with Kamala: https://hubs.la/Q02G8GXw0
Backstage with Lionsgate || Interviewed by Cadent
https://www.youtube.com/
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The Summer Olympics are fast approaching! As brands and fans get ready for the games, Cadent employees voted on their favorite Olympics ads in recent years. Check out the blog where we analyze each spot and find out how Cadent can help advertisers reach the right audiences across channels, no matter how they are watching. https://hubs.la/Q02G6lMS0 #2024ParisOlympics #TeamCadent #FavoriteCommercials
Ads that Go for the Gold: Top Olympics Commercials According to Cadent Employees | Cadent
https://cadent.tv