Capture Higher Ed

Enrollment leaders face significant, complex challenges every day. 📌 How to grow your incoming class. 📌 How to provide compelling campus visit experiences. 📌 How to cope with budget woes. 📌 And how to recruit a shrinking prospective student population. Since change in higher education is typically slow, too many enrollment leaders try to solve these challenges as if they were merely part of the typical educational landscape. They are not. Here are three things you must be doing. https://lnkd.in/epWdjHvQ

In higher education, changes in marketing investments can vary significantly based on institution size and type, but marketing leaders consistently feel under-resourced across the board. One recent study found that just one in four higher ed CMOs feel their institution’s investment in marketing is appropriate given the expectations of the marketing department. Success in this environment requires a real-time — and full-funnel — understanding of marketing performance and ROI. Read more here. 🎯👉 https://lnkd.in/eQ_kv2tB

Capture Higher Ed is proud to introduce our new partner, Corban University, a private Christian university in Salem, Ore. Welcome to our team Warriors!

🍦✨ Celebrating July Work Anniversaries ✨🍦 Red, white and BOOM! The month of July flew by faster than ice cream melting in your hands. As the fun of summer begins to wrap up and schools prepare to reopen their doors, the Capture team would like to recognize those of us celebrating work anniversaries this month! Geoff Broome - 1 Year 🌟 Jennifer Perry - 3 Years 🌟 Jim Lintner - 6 Years 🌟 John Foster - 9 Years 🌟 James Maclachlan - 10 Years 🌟 Gretchen Bree - 10 Years 🌟 Anne Freihofer - 12 Years 🌟 Thanks for doing what you do! Leave your congratulations in the comment section! 🎉🎂 #EnrollmentSuperstars #CaptureCrew #CelebratingSuccess #WorkAnniversary #HigherEd

Remember when the “gold standard” of personalization could be achieved by merging a student’s first name into an email? Or using variable print data to customize certain elements of a postcard? Today’s prospective students and families do not simply want personalized experiences — they expect them. As marketing becomes more complex, delivering on those expectations is becoming more difficult. Read about the new standard in personalized marketing. 👀 👉 https://lnkd.in/eSg7Cv4E

As the summer games get underway, Capture would like to salute our eight client institutions who have athletes competing in Paris across seven different sports. How cool is that?! We can't wait to watch all the athletes compete! 🏆 🎉 #CollegeSports #RecruitmentMarketing #HigherEdEnrollment

There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like a human would. The easiest way to think about it would be knowledge vs. wisdom. This was the fundamental principle established by computer scientists when they sought to create a machine that could play chess like a human. Read more in this reposted blog here: 👉 https://lnkd.in/dQhMA6pK

Enrollment and marketing leaders have a deep understanding of their competition. But other colleges and universities are not the only ones vying for the attention of their prospective students. What about all of the consumer brands in the online jungle? Total U.S. digital ad spending is expected to hit nearly $300 billion in 2024. While their goals may differ from colleges and universities, these brands are in the same online spaces. Adopting more advanced, data-centric enrollment marketing practices is critical for higher ed institutions to keep pace. Read more here: 👉 https://lnkd.in/eXFjnSCQ

We are proud to introduce one of our newest partners, Arcadia University! 📍Located in Cheltenham Township, Pa. 🗓️ Founded in 1853 🎓 1,900 undergraduate students; 1,200 graduate students 🏫 65 fields of study Arcadia University is a top-ranked private university in Greater Philadelphia that provides a values-based, student-centric educational experience rooted in justice, equity, diversity, and inclusion. The Princeton Review has ranked Arcadia among the “Best in the Northeast” for eight consecutive years. U.S. News & World Report ranks Arcadia as the #1 university in Pennsylvania for study abroad, and among the top in the nation. USNWR cites Arcadia as among the Most Innovative Colleges and among the best schools for Undergraduate Teaching (#22 regionally) and Social Mobility (#48 regionally). Welcome to the team Arcadia University!

One of the most critical decisions university recruitment marketers face is determining what and when to outsource. 🤔💡 In this new blog, we look at some ways to navigate the complex decision-making process, ensuring you maximize both your internal team and vendor relationships. https://lnkd.in/eazsPieM