We’ve been partnering with Google for over a decade to bring big ideas to life, from Workspace to Chrome and nearly every product in between. It’s true—the years fly by when you’re making cool things. To celebrate our collaboration, we’ve gathered a few highlights of our biggest, Googliest moments. Check them out here: https://bit.ly/44TItzq
Codeword
Advertising Services
New York, NY 4,465 followers
A communication design agency building better comms, content, and communities for brands.
About us
Codeword is a hybrid agency that combines content, media relations and thoughtful creativity to build effective communications programs. Our clients trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We're storytellers and brand engineers, and we love big ideas that serve a real purpose.
- Website
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http://www.codewordagency.com
External link for Codeword
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
Employees at Codeword
Updates
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The key to gaining Zoomers’ trust in your brand? Accountability, authenticity, and a willingness to admit mistakes. Vote for Grace Dunlavy's #SXSW panel, “Gen Zs Are Accountability Feens,” here: https://lnkd.in/eJPYRGwP
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Making soda seem healthy with buzzwords like “probiotic” and “gut biome” is maybe the most impressive rebrand of the decade. But according to The Information, the soda bubble is about to pop (pun intended). Shea Garner called it in our 2024 Trend Report: https://lnkd.in/g5Ft2TDT
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The global tech outage last week caused by CrowdStrike is the stuff of a CEO’s worst nightmare. But when the public is calling for your head in the face of disaster, sometimes a delayed apology is the best — and most strategic — move. Gabie Kur explains why for PRNEWS: https://lnkd.in/e2e3sDjy
Sorry, Not Sorry: Did CrowdStrike’s CEO Really Owe the Public an Immediate Apology?
prnewsonline.com
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Celebrating #AIAppreciationDay by thanking our digital assistant for reminding us to appreciate it ❤️
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Gen Z wants “honesty, change, and the ability to build the world they want with their dollars. And what’s so bad about that?” Grace Dunlavy discussed brand accountability and how to win over the new generation for Ad Age: https://lnkd.in/eug583wb
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This #Pride, we saw what happens when brands get scared straight (pun intended): they pull away from taking a stance and queer creators lose out on opportunities. We think brands should be authentic, real, and consistent with their positioning all year ‘round, because honesty (and humanity) is a strong differentiator. More thoughts from Brandon Doerrer in Campaign US:
Queer creators struggle as brands pass up Pride deals
campaignlive.com
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Celebrating workplace diversity is always a good thing, but it shouldn’t be limited to #Pride, #BlackHistoryMonth, or any specific time of the year. Agencies should be constantly evaluating their DEI efforts, keeping what works and changing what doesn’t. Read more thoughts from Dominique Middleton: https://lnkd.in/etk25T7w
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There’s no one-size-fits-all approach to the elusive four-day work week. At Codeword, we have Soft Fridays: no meetings, focus time, and the freedom to sign off whenever we’re done. Mikaela Cohen shared Alli Ray’s thoughts in HR Brew:
Considering a four-day workweek? These employers experimented with different approaches
hr-brew.com