Compound Content Studio

This week @ Compound 👇

B2B founders. Here’s how to think about delegating founder-led content (the right way). Pulled from experience helped 30+ founders do this over the past 16 months 🧱 Check it out:

Growing from scratch as a founder with no content experience or industry clout is hard. You have to scratch and claw to get your first 1000 followers. So, we put this guide together. This video walks you through why, and how, to start ripping content on LinkedIn without posting into the void. Chapters: I. How to think about ‘ROI’ of LinkedIn content II. How to position yourself and your content topics III. Setting your profile up like a landing page IV. Building your Content Funnel V. How to iterate and analyze your content data (so you can grow faster) VI. Outbound Engagement Playbook Tried to make this pretty much a free course. You’ll want to bookmark this for future reference. https://lnkd.in/gdTwC4QX

A piece from our founder, Tommy Clark on Compound's core values: https://lnkd.in/gdMSjZ9n

If you're a founder at a fast-growing startup, maybe you relate to this. You *know* Linkedin content is important. You might have been posting yourself at some point. But then, more urgent tasks pile up. You start raising. You make a hiring push. You end up in more and more customer meetings. Never ends. Then, the content fades into the background. "I'll get to it after this hiring push" "I'll get to it after we close this round" If we're being honest, no you're not. A lot of times, it makes sense to bring in an internal hire OR an external agency (😉) to support content output during these sprints, so you don't lose the momentum you created when you had time to post. More in today's video from Tommy Clark 👇

B2B founder: not sure what to post on LinkedIn? Staring at a blank Google doc? Ugh. Been there. Not fun. May we offer a suggestion? Just use these templates instead. We sourced 5 of our winning LinkedIn post templates used by our clients to get more impressions, engagement, and inbound leads from the platform. Use these to make your first 5 posts: https://lnkd.in/gfQ-hnjh

3 skills the top 1% of marketers use to write high-performing LinkedIn content In this week's deep dive, Tommy Clark walks through the 3 skills that will have the highest leverage when writing high-performing social content for a B2B founder. If you're a founder: hire an employee or a vendor with these skills. If you're a marketer: develop these skills and you'll be quite valuable (I want to hire you). These are 3 of the skills we look for when hiring Content Writers and Editors for our team. If this video is helpful, repost it so more B2B founders and marketers can see it.

There are BIG 5 problems that 90% of early-stage SaaS startups deal with in their content marketing. Here’s the breakdown (and what to do about them). Founders. Are you running into these? (1) Nobody knows who you are. I know. Your product is so great. It has this feature you’re drooling over. I get it. Small problem. Nobody knows about it. You’re trying to sell to an empty room. The solution? Content fills that room, so more people can see your precious product and make it commercially viable. (2) Cold outbound is getting harder. Inboxes are a war zone. Your prospects are getting bombarded with AI slop and swarmed by random BDRs who they have no reason to respond to. How do you stand out in the fray? Familiarity. And you can manufacture this familiarity by having a strong, founder-led presence here on LinkedIn. (3) You have no time and your calendar is a dumpster fire. When I was in-house, I never understood this. “Why don’t founders take content more seriously?” Turns out, a lot of them do. But like you, their calendars are a total mess. Mine has trended more and more in that direction as I’ve grown my agency over the past 15 months. I don’t know how I’d keep my output consistent if I didn’t have systems in place, and the reps I got before I had this new responsibility. (4) Your content isn’t differentiated. In other words, people don’t have a reason to care about what you have to say. Do you even care what you have to say? To win in your marketing, you need to have a strong POV. Social content is an amplification of that. (5) You’re chasing useless metrics. I tell all my prospects, “We’re here to get you customers—not make you a celebrity.” Impressions, follower growth, and engagement rate are great. But they’re all leading indicators. And all the followers in the world don’t mean much if they won’t even buy a $17 PDF from you. Build for real intention, not empty attention. So…TLDR? You need people to know who you are, so they become familiar with you and your differentiated point of view. You need to target this content to the right people. And you need to sustain this output even when your calendar is a dumpster fire. Simple. Not easy. If you need more guidance on how to do this, follow me here or subscribe to my newsletter, Social Files.

Ok. You’re a B2B SaaS founder who wants to start posting more on LinkedIn. Maybe you’ve seen one of my videos. Or an investor told you about founder-led content. Or you saw a competitor who’s apparently cleaning up with LinkedIn content. Probably that last one. Anyway, you want to post more. But, there’s a problem. Your calendar is an absolute dumpster fire. You’re on more and more sales calls. Maybe you raised a round and are in a hiring push. You have team meetings that fill any open spot in your calendar. And you for sure don’t want to use that random 15-minute block between meetings to draft a content piece for LinkedIn. Even if you did want to, good luck getting into any sort of ‘flow’ state. So, you’ve thought about hiring a ghostwriting agency to help you produce content, without the time. But you also have a founder friend who did that. And his content is unbearably cringe. Like, how did he let that on the timeline…under his name? There’s hope. Done right, you can outsource your content production. You can do it in a way that gets a post 97% of the way there. Then, you just clean it up in 5-10 minutes. And boom. You have founder-led content, in a fraction of the time, in a writing style that feels like you. Because it is you. But…how? Today I want to open source the framework I use with all of my clients here at Compound. I call it the Content Interview. We interview you. To make content. Mind. Blown. The cool part is that you can adapt this with your internal marketing team, if you want. I just dropped a full guide with the exact framework we use with our clients to craft 5x pieces of founder-led LinkedIn content every week for a busy SaaS CEO. Check it out here (and bookmark it for your marketing team): https://lnkd.in/gX27PS5U