As Comscore supports marketers to take an omnichannel view of the growing ad opportunities in media, we have released our highly anticipated 2024 State of Gaming report! Get it via this link 🎮 comscore.com/stateofgaming This afternoon, Comscore's Joseph Delfino will be launching the report at the ANA’s Digital and Social Media Conference in LA. Catch him on the main stage alongside Anzu's Itamar Benedy at 410PT. For all the details visit our landing page ➡ comscore.com/stateofgaming Association of National Advertisers #adtech #ingameads #mediameasurement #comscore
About us
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).
- Website
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https://www.comscore.com
External link for Comscore, Inc.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Reston, VA
- Type
- Public Company
- Founded
- 1999
- Specialties
- digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics
Products
Comscore Digital
Product Analytics Software
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
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Avenida São Gabriel, 477
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Torre Murano, Insurgentes Sur 2453
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Employees at Comscore, Inc.
Updates
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In sharing its messages of congratulations 🎉 for Comscore’s 25th anniversary, the IAB has cited our record of continually evolving solutions to keep pace with the fast moving cross-media landscape. Swipe through to read the messages from the IAB's EVP and Chief Growth Officer, Sheryl Goldstein and VP of Measurement, Addressability & Data Center, Angelina Eng. To see the schedule of content we're releasing throughout July to mark this milestone visit 👉 https://lnkd.in/ecAegm7k #iab #adtech #mediameasurement #comscore
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The latest in our series of industry insights throughout July highlights online brokerage shopper trends in 2024. This blog from Comscore's Ryan Williams takes a closer look at how the brokerage industry continues to undergo rapid change. Read it at this link https://lnkd.in/e6whuazb #shoppertrends #mediameasurement #comscore
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Take a look into the future of advertising in a cross-media landscape 👀 during our upcoming joint webinar with the ANA about the State of Gen Z. Join Comscore’s Danan Ren, Bo Liu and Caleb White on July 25 at 3pm ET as we share our latest insights about this digital-first consumer shaping industry trends at pace. Register via this link https://lnkd.in/e7EueGJq #genz #digitalfirst #crossmedia #comscore #mediameasurement Association of National Advertisers
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Comscore’s always-on, daily social media insights capture content and platform level analysis to optimize messaging and engagement. Powered by Comscore insights, the Denver Democrats saw a 35% rise in total social media engagement and a 167% increase in comments/replies on facebook, Instagram and X between August 2023 and March 2024. For more details visit 👉 https://lnkd.in/eXj3y3U2 #voterengagement #politicaladvertising #mediameasurement #comscore
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Our tenacity is what sets Comscore apart in the measurement industry, according to our Director of Software Engineering, Sherwood Pengel. As we put the spotlight on some of our people to celebrate Comscore’s 25th anniversary throughout July, Sherwood shares how much he values the genuine connections he has with his colleagues. Swipe through his Q&A 👀 to learn more.
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THE COUNTDOWN IS ON! Comscore’s annual State of Gaming report drops next week. We’ll be launching our highly anticipated report at the ANA Digital and Social Media Conference on July 17. If you’re heading to the event, catch Comscore’s Joseph Delfino on stage with 🎮 ANZU Co-Founder and CEO Itamar Benedy at 410pm PT for a first look at the insights. Visit our landing page for more details https://lnkd.in/gZGuQnKe #gamingadvertising #ingamingads #mediameasurement #comscore
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NEWS FROM COMSCORE 🔊 All The Trade Desk clients now have access to Comscore’s person-level Local Ad Measurement data for insights and optimization. The future of precision measurement is now available directly within The Trade Desk platform. Visit this link for all the details 👉 https://lnkd.in/eDsdii8d #thetradedesk #admeasurement #mediameasurement #comscore #crossplatform
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Social media platforms have become essential resources for consumers 🤳 to explore and consume digital content related to accommodation. Our latest industry insights blog in the series marking Comscore's 25th anniversary, looks at how digital content consumption 👀 continues shifting to mobile and social media's role in that trend. Read it at this link ➡ https://lnkd.in/ecaHRdrB #digitalcommerce #accomodationcontent #socialmarketing #mediameasurement #comscore
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If you’re heading to the IAB Video Leadership Summit next week, catch Comscore’s Renee Nelson on stage on July 16, 2024, for the session: "Beyond Reach: Is the Industry Ready for Full-Funnel Video Strategy?" Find the details at this link 👉 https://lnkd.in/eWxWjcYF
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