ICYMI Consumer Reports' CMO Khalid El Khatib shares a great piece featured in Retail Brew highlighting some of our Brand Licensing efforts to support our mission by meeting consumers where they are. Helping consumers make big purchasing decisions confidently is in our DNA! https://lnkd.in/eQYwn-ce
CMO at Consumer Reports | Marketing & Communications Executive | Community Builder | Brand Transformation Expert
Maybe you've seen Consumer Reports highlighted in a car commercial; perhaps you've see our mark while shopping for a washing machine in-store or scrolling social media for a new mattress. That's because we're increasingly meeting people where they shop by allowing brands to highlight when their product is "CR Recommended" (CRR). But we're doing it in a way that's true to our mission: only licensing our mark to top-rated products and forbidding selective pull quotes from our reviews. Independent and unbiased, always!! There's a great piece on CRR in Retail Brew today. Happy to share more details about the program with any fellow marketers! https://lnkd.in/ekQkN_C2