Nike is making waves with its "Winning Isn't for Everyone" campaign during the Paris Olympics, marking a strategic push to reinvigorate its brand and sales. Narrated by Willem Dafoe, the campaign highlights the mindset of top athletes, and the relentless drive needed to excel. This initiative is part of Nike's broader strategy to reignite its marketing and reconnect with global audiences. Why It Matters: 📊 Strategic Marketing Blitz: Nike is investing heavily in global advertising around the Olympics, aiming to counteract slumping sales and reclaim its leadership in sports marketing. 🎥 Bold Storytelling: By focusing on the gritty qualities of elite athletes, Nike's campaign stands out amidst more traditional, feel-good narratives from other brands. This approach emphasizes the sacrifices and determination required to achieve greatness. 🌐 Surge in Online Activity: During the first week of the Olympics, Nike's website traffic peaked at 2 million visits on July 31, coinciding with U.S. gymnast Simone Biles' gold medal win. This surge resulted in 86,900 purchase-related visits, significantly outpacing competitors like Adidas. 🌍 Global Reach and Impact: Despite not being an official Olympic sponsor, Nike's campaign targets the 4 billion viewers expected to tune into the games, leveraging out-of-home ads and social media to maximize its reach. At CRAFTSMAN+, we applaud such innovative strategies that push boundaries and drive impactful brand stories. Stay tuned for more inspiring creative wins! 🚀 #CreativeWins #Olympics2024 #Nike #BrandStrategy. https://hubs.li/Q02KHQL_0
CRAFTSMAN+
Software Development
New York , NY 11,885 followers
Create, automate, innovate, and turn your creative needs into successful marketing.
About us
CRAFTSMAN+ is a creative technology company that empowers marketers and brands to achieve massive creative wins. Our sophisticated platform enables partners to quickly iterate their content to drive scale and efficiency, while our agency work blends mixtures of ideas and craft wrapped around extremely engaging stories that deliver results. Discover more at www.craftsmanplus.com.
- Website
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https://craftsmanplus.com
External link for CRAFTSMAN+
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York , NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Video Production, Interactive Content, User Acquisition Assets, Mobile Specialized, App Store Videos, Explainer Videos, Playables, Live Action, Creative Strategy, Branding, and Automated ad creative
Products
Craftsman Play
Creative Management Platforms
This is the next generation of creative tech. Craftsman Play is a creative technology solution that provides quick, code-free playable and interactive ad creation for game studios, brands, and publishers that want to drive user acquisition and growth. From self-serve to full-service creative support, Craftsman Play can help you meet and exceed your creative and user acquisition goals. Easy to use and simple to get started, we provide everything you need to level up your interactive and playable ads, so you can focus on the bigger picture. Iterate as much as you want, export whenever you want, and create high-quality ads in no time!
Locations
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Primary
580 Broadway
1203
New York , NY 10012, US
Employees at CRAFTSMAN+
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Doug Manson
Chief Creative Officer | Creative Strategist & Multidisciplinary Pixel Pusher
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Lawrence Valenti
Chief Creative Officer at Scalio | Advisor | ex-King, GSN Games, Apple
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Chris 🫶 Adamo
Investor, Advisor, Co-founder and Community Conduit
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Ryan Ondriezek PSD
Clio Awards winner & Creative Leader
Updates
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🎮 Engage Gen Z with interactive ads! With a $360 billion spending power, Zoomers crave experiences that blend fun with authenticity. Discover five strategies to captivate this digital-native generation, from gamified ads to sustainable messaging. Transform your marketing game now! Learn more in out latest blog here! https://hubs.ly/Q02KtX330 #GenZ #InteractiveAds #DigitalMarketing
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🚀 Ready to be blown away at SXSW? Vote for CRAFTSMAN+ and T-Mobile Advertising Solutions to unveil the magic of gamification in advertising! Ever seen games on those screens in your taxi or Uber? 🕹️ Curious about how top brands are achieving a 3x upsurge in conversions through branded interactive ads? 🤔 Support our SXSW panel and get insider insights from industry leaders about how gamification and interactive ads are revolutionizing customer engagement. Your vote has the power to make it all happen – so click now to champion innovation in advertising! ✨ https://hubs.li/Q02KqwPl0 #SXSW2025 #InteractiveAds #Gamification #Playables #VoteNow
Gamification on Screens: The Next Frontier for Advertising
panelpicker.sxsw.com
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Join CRAFTSMAN+ Chief Creative Officer Doug Manson and Kayzen's Justin Nield for an insightful session on August 8 at 9 AM EST (3 PM CET/6:30 PM IST)! This is your chance to explore "Programmatic Certification - Lesson 2: In-App Creatives & Custom Experiences." 🚀 Discover how to design captivating in-app ads and custom experiences that truly stand out. ✨ Don’t miss this opportunity to elevate your ad game! Register here: https://hubs.li/Q02KhWwz0
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🎮 Reflecting on an exciting night at the Gaming On TikTok event in NYC! Our CRAFTSMAN+ team had the privilege of connecting with gaming industry leaders and exploring how TikTok is reshaping the gaming landscape. Ready to level up your content game? Let’s make it happen. 🤝 #mobilegaming #TikTokGaming
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As Disability Pride Month comes to a close, it's time to reflect on the power of inclusive advertising. 🌟 Discover how creating representative, interactive content can boost your brand's connection with diverse audiences. Read our latest blog for insights: https://hubs.li/Q02JGjC00 #AccessibilityMatters #DisabilityPrideMonth #July #InclusiveMarketing
Crafting Inclusive Ads: A Powerful Strategy for Brand Success
craftsmanplus.com
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Struggling to capture user attention in a crowded market? 🎯 Discover how mobile game mechanics in playable ads can boost engagement and conversion rates with CRAFTSMAN+'s PLAY platform. Explore top mechanics like Item Slicer, Glass Breaker, and Carousel to level up your ad strategy! Learn more in our latest blog! ✨ https://hubs.li/Q02JtxPp0 #DigitalMarketing #AdTech #PlayableAds
TOP 5 PLAYABLE GAME MECHANICS
craftsmanplus.com
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CRAFTSMAN+ reposted this
Don't miss your final opportunity to support CRAFTSMAN+ as the Best Service Provider in the Pocket Gamer Mobile Games Awards! Every vote counts – click the link below and cast your vote today! 🗳️📱 https://lnkd.in/dptyefz8 #VoteNow #Craftsmanplus #MobileGaming #PGMobileAwards2024
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Excited to share some of our recent work at CRAFTSMAN+! ✨ We recently built a series of ads for Magic: The Gathering's "Outlaws of Thunder Junction'' that capture the spirit of this frontier-themed set. Our video ad for Outlaws’ streamer event features Oko, the series’ charismatic ringleader, bringing the outlaw theme to life. We also created a static graphic showcasing the "Lost Caverns of Ixalan" that highlight the game's immersive experience. These ads demonstrate the power of a multichannel, multi-format strategy: 📹 Video content engages viewers with dynamic character showcases 📷 Static graphics provide a quick, visually appealing snapshot of gameplay By featuring main characters and user experience visuals, we've crafted ads that speak to both new and existing players. We're proud to help our clients turn their creative needs into successful marketing campaigns to stand out and drive meaningful engagement! 🚀 #CreativeMarketing #GameAdvertising #DigitalStrategy #CRAFTSMAN+