C Space

The cost-of-living crisis continues to impact consumers globally, from the west coast of America to Central Europe and beyond. These challenges have led to shifts in consumer behaviour driven by cost, necessity, and survival. Earlier this year, we launched "VALUE: Relationships Under Duress," a multi-market study exploring how consumers are truly feeling amid the cost-of-living crisis. As part of our roadshow, we presented a 16-minute documentary featuring real stories from some of our participants. We are pleased to announce that this documentary is now available for viewing! To access it, follow the link below and fill out your details: https://lnkd.in/eZTwmebS If you find this interesting and would like to discuss the methodology or approach in more detail, please get in touch. #RelationshipThinking #Insights #CostOfLiving #Value #MarketResearch

Trust is a vital yet complex component of the healthcare industry. By understanding its nuances, learning from successful companies and applying thoughtful measurement and improvement strategies, health and pharma brands can build and sustain the trust necessary for their long-term success. What we learned in a recent discussion amongst industry peers? The journey to trustworthiness is continuous and requires a dedicated, transparent and patient-centered approach. Check out a new blog by Barrett Ladd and Courtney Kerwin for more. 👉 https://hubs.li/Q02JPx6H0 #TrustinHealth #HealthInsights #PharmaMarketResearch Escalent Hall & Partners

Headed to IIEX Latin America in Miami this September? Don't miss C Space's Asha Parmar, who will be leading a session on today's ethical and commercial imperatives at the intersection of DEI, AI, and insights. By attending, you'll learn more about: > Key DEI-related challenges and opportunities for AI x insights > Real-world stories of DEI x AI success and failure  > Practical steps to bake DEI into your AI strategy for insights   Sign up below and let us know if you'll be there! #IIEX #AI #DEI #InclusiveResearch

“A car purchase is a very emotional purchase... It's that feeling that I got when I saw that car." - Sandra Plakke, Nissan Motor Corporation The automotive industry is in constant flux. Car brands must adapt quickly to keep up with consumers and changing legislation. Nissan's Customer Experience (NCX) team is transforming customer engagement through digital integration and innovative strategies to stay ahead. In this episode, Sandra joins us to discuss the crucial role the #NCX team has played in this transformation by fostering deep, ongoing relationships with both customers and stakeholders. To listen to the full episode: https://lnkd.in/eddQDsyq Insightful Encounters is an opportunity to have a fireside chat with insight professionals about the pressing issues that are top of mind for researchers. Do you have a hot topic you’d like to talk about? Get in touch and we will get you booked in! #InsightfulEncounters #RelationshipThinking #MarketResearch #FiresideChat

Sustainability—the 'S' word we all know we need to address but often struggle with, whether it's making a difference or implementing better sustainability strategies. If you’re attending ESOMAR Congress in Athens this September, join us on Sunday, September 8th, where Denise Hicks and Dr Nick Coates will guide you through the complex relationship love triangle between people, profit, and planet. Expect to move around, get creative, and take away stories and techniques you can share. Above all, be the one to drive and inspire impact! We will spend the day focusing on: ✔️ Learning creative techniques to uncover consumer relationship expectations. ✔️ Understanding how to bridge the say-do gap through behavioral experiments. ✔️ Identifying and avoiding common pitfalls in sustainability propositions. ✔️ Gaining insights from leading sustainable brands to drive mutual impact. ✔️ Developing strategies for co-creating future pathways with diverse consumer types. ✔️ Mastering storytelling techniques to engage and inspire your team and bring them along on the journey. Register now! Spaces are limited: https://lnkd.in/gae3YTpX #relationshipthinking #sustainability #marketresearch #insight #lovetriangles #esomar #thesword

“Going slow — for example, travelling overland — often involves relinquishing total control, accepting inefficiencies, visiting unexpected places, and relying on the kindness of strangers.” – Holly Tuppen, Travel Author Introducing the antidote to speed – ‘From moving fast to taking it slow’. Today, we sleep almost 2 hours less than people did 80 years ago. We spend around 2.5 hours daily on social media, and productivity app downloads are up 30% each year. We can’t stop running. But we want to... Hyper-connection is taking a toll. The modern traveler wants to slow down and savour the trip.   To find out about our other antidotes, download our hot-off-the-press Travel Futures report: https://lnkd.in/e4HvHeMM Every day this week we published an antidote a day from our latest Travel Futures report, helping brands better understand where they can play a part in this age of uncertainty. Follow us on Linkedin and look back to find out more. Escalent Hall & Partners #travel #futureoftravel #foresight #travelfutures #antidotetomodernliving #speed #marketresearch #relationshipthinking

“People want a change of pace, a change of scenery, and to get away from normal life more now than before. But with time and budget constraints, they are looking closer to home for this escape.” – Kristi Gole, Global Hotel Alliance. Introducing the antidote to escapism – ‘From fly & flop to travel with a purpose’. With the climate emergency looming, when we do travel, it’s no longer about just going somewhere; it’s about making it count. That's why nearly 90% of travel companies report a big rise in people wanting experiential, transformational trips. Liberating constraints – with lesser access to ALL destinations, where will start to matter less than why.   To find out about our other antidotes, download our latest Travel Futures report: https://lnkd.in/e4HvHeMM Every day this week, we will be publishing an antidote a day from our latest Travel Futures report, helping brands better understand where they can play a part in this age of uncertainty. Follow us on Linkedin to keep up to date. Escalent Hall & Partners #travel #futureoftravel #foresight #travelfutures #antidotetomodernliving #escapism #marketresearch #relationshipthinking

“We want everyone to feel able to travel – and to get maximum enjoyment from it when they do – but we know this isn't the reality today.” – Eleanor Dodgson, Virgin Atlantic. Introducing the antidote to normal – ‘From designed for few to designed for all’. Old vs. young, Business vs. Leisure, etc. – the travel industry is riddled with binary stereotypes. With increased fluidity in defining identities and behaviours, and an ageing population, the risk of irrelevance is real. People with disabilities, neurodivergent travellers, guests from underrepresented and marginalised groups, low-income travellers – they all constitute a not-so-silent majority. To find out about our other antidotes, download our new Travel Futures report: https://lnkd.in/e4HvHeMM Every day this week, we will be publishing an antidote a day from our latest Travel Futures report, helping brands better understand where they can play a part in this age of uncertainty. Follow us on Linkedin to get the inside track. Escalent Hall & Partners #travel #futureoftravel #foresight #travelfutures #antidotetomodernliving #normal #marketresearch #relationshipthinking

“More people than ever are living in cities, often overstimulated, with high levels of stress and anxiety. Wellbeing’s never been more important.” - Chris Nader, ENVI Lodges. Introducing the antidote to city living – ‘From concrete jungle to biophilic boosts’. By 2050, two-thirds of the planet will be living in a city, a 55% increase compared with 2018. With this will come a plethora of added stress and anxiety, more air pollution, more noise pollution, and more technological overload. Modern travellers know that spending time in nature can reduce stress, improve mood, and enhance overall wellbeing. To find out about our other antidotes, download our new Travel Futures report: https://lnkd.in/e4HvHeMM Every day this week, we will be publishing an antidote a day from our latest Travel Futures report, helping brands better understand where they can play a part in this age of uncertainty. Follow us on Linkedin to keep up to date. Escalent Hall & Partners #travel #futureoftravel #foresight #travelfutures #antidotetomodernliving #cityliving #marketresearch #relationshipthinking

This Thursday, July 11th, join us for a unique opportunity to engage virtually with your insight peers on AI’s potential and risks, as well as broader implications AI has for the market research industry. Together with our experts Abhinav Dua, Head of AI at Escalent, and Asha Parmar, Associate Director at C Space, we’ll explore: 1️⃣ Implications of the ever-evolving AI landscape on research methodologies, analytical techniques and insights frameworks – and what this means for the future of our practice 2️⃣ AI’s potential, limitations and risks for market researchers 3️⃣ Keeping it real in an increasingly machine-led world ➡️ Register here: https://hubs.li/Q02FDW340. ** Please note that this is a first-come, first-served event, and space is limited. #AI #AIandInsights #PeerConnections #DemocratizingAIforResearch Escalent Hall & Partners