dscout

Say hello to dscout’s AI-powered Analysis! ✨ Looking to speed up the analysis of your research, without making a quality tradeoff? Our AI Analysis generates summaries, identifies themes, and categorizes topics—so you can focus on extracting insights and driving impactful change. Learn more about it here: https://lnkd.in/g5Ped7jn

I'm honored to be featured again in the dscout People Nerds blog 🤓 - this time in a conversation with Nikki Smith, Ph.D and Colleen Pate about setting research priorities and showing business value. Dr. Nikki is among my favorite UXR leaders to talk shop with. I encourage you all to take good notes on her thoughts (and maybe skim through mine as well). 😁 In this conversation we cover: - How the research teams are set up (at companies of different sizes) - How research works with other teams to deliver insights - Why business thinking is so critical for researchers - How business thinking has been helpful in growing a career - The four types of delivering impact for UXR to drive - How to build cross-functional partnerships - How teams can use business thinking to own their impact - How to estimate the value your team has added

When a participant gets off-topic during an interview, these phrases will help you gracefully guide them on to the next subject: ➡️ "Thank you for sharing. If we have time later, let's come back to that." ➡️ "Since we have a limited time, I'd like to get back to X first and then talk about Y." ➡️ "Thank you for sharing. I'd like to move on to the next topic on..." ➡️ "The next set of questions will focus on..." ➡️ "I'd like to transition to the next topic on..." ➡️ "Thank you for sharing that! Before we talk more about that, can we go back to X topic first?"

The Market Research Society (MRS) Oppies shine a spotlight every year on the people who make things happen in research. Which is why we're jazzed to have been named a finalist for Best Online Qual alongside our customer HSBC. Cheers to our teams for making things happen. 🥂

The good news is, you have a lot of data. The bad news is, you have a lot of data. The longer, richer, and more nuanced your study, the more time you’ll want to spend immersed in your results. Our in-house researchers share their best advice for drawing your “best-fit” conclusions, whether you have a month, or just an afternoon, to do so.

Building rapport with stakeholders sits at the core of any work you do as researchers. These tips are key to doing it well. Get the full list via the link in the comments. ⤵

When participants are talking about something difficult during an interview, your first instinct might be to try and relate. But keep it to a minimum—even if the intent is to empathize and connect. Using phrases like "I can imagine..." or "I can't imagine..." or briefly bringing up similar experiences you've had can end up belittling the participant's experience. Instead, give a neutral acknowledgement or express empathy. Saying something like, "I'm sorry you went through that," can still build connection without shutting the other person down.

What does it look like to bring Research and Design together in a way that emphasizes collaboration and alignment across departments? Our Lauren Madura and Claire Ruggiero break it down with a discussion of PWDR (People Who Do Research).

If you've said any of these phrases this week, you might be a user researcher. Any other suggestions? Spin the playlist for your coworkers here 👉 https://lnkd.in/gntHtAbj h/t Anton Krotov for the inspo

Some of the most challenging pushback you'll experience as a researcher is emotional. If you find yourself in this situation, here's a quick tip: 💡Stick to numbers and being as rational as possible. In cases where people's emotions conflict with research results, it's usually because they're in charge of making sure the product is successful. And when insights show the opposite, defensiveness kicks in. Remind people that you're a team, and that the goal isn't to dwell on mistakes or place blame. You're doing what you're doing so everyone can learn and move forward towards a better place all together.