Effectv

Political advertisers can now leverage our enhanced tools to plan, activate, and measure their campaigns more effectively. With insights into voter response and advanced audience segmentation down to the ZIP code level, we're setting the standard for political advertising in 2024. Read more on NextTV: https://comca.st/4dirJWi

A recent study is debunking several myths surrounding brand safety and advertising adjacent to news content. A survey of 50,000 U.S. adults reveals that ads placed next to news pieces covering politics, inflation, and crime perform as effectively as those placed next to business, entertainment, and sports stories. These findings are crucial for advertisers who have traditionally shied away from news content due to anticipated risks, because the truth reveals a different story, and provides an opportunity to revisit the conversation on how and why brands should leverage news advertising – even amidst a big election year – and how advertisers can strike a balance without over-relying on it. Read more: https://comca.st/4dvSDJR

We're proud to be named alongside our colleagues at Comcast as one of Great Place To Work US and Fortune's #BestWorkplaces for Millennials for the seventh year in a row! It's an honor to be part of a team where everyone can feel supported, embraced, and heard 🎉. Learn more here: https://comca.st/3ysYXTu

“We created repeatable and equitable experiences for all of our candidates.” - Jess Stubbs, Senior Director of Client Experience, Comcast Advertising Discover how Jess and Tony from our Comcast Advertising Client Experience team are putting allyship into action. Since day one, they’ve been dedicated to equitable processes, bias checks, and inclusivity for all candidates. Hear their story and learn how they bring allyship to work every day.

Precise, granular targeting, scalable solutions, and the ability to test creative are leading political campaigns to addressable TV advertising to complement their traditional linear and digital ad buys. Effectv's VP of Political Sales Chris Vail explains more in this interview with Beet.TV, the first video in their new leadership series covering the Road to the Election 2024.

People are gravitating toward FAST (free ad-supported TV) for several compelling reasons: it’s free, it offers the content that they like, and the experience is reminiscent of traditional TV. While cable and network news still dominate overall news consumption across TV and streaming, FAST is carving out a significant niche for itself. In the first half of 2024, a quarter of all news-watching households were reached exclusively through FAST while 19% were reached both by FAST and cable/network news. Learn more about how FAST is the future: https://comca.st/3YmcYwV #FASTadvertising

Find your inspiration: The new Culture Capital docuseries highlights the unique challenges and achievements of nine game-changing and diverse entrepreneurs and also provides viewers with an in-depth understanding of the entrepreneurial journey – celebrating the innovative spirit that transforms visions into lasting legacies. Available now on Comcast’s Black Experience on Xfinity channel, Peacock, and Xumo Play. #culturecapitalseries

2024 is a political year like no other, and having strong, relevant, and timely messaging in market is more important than ever. #Addressable advertising provides the ability to reach a strategic audience of voters across TV screens while eliminating waste, managing frequency, and building incremental reach – all while delivering measurable results. Here are four ideas for political advertisers to best leverage addressable opportunities: https://comca.st/4cWca6r

Effectv’s Audience Addressable enables advertisers to achieve precise, household-level targeting across all screens, all within a single campaign. We’ll put you in front of the right audience at the right time to drive real results. Learn more about the unique benefits of addressable TV advertising: https://comca.st/3LxDXOx

On July 22, Pooja Midha joins industry leaders at the #BeetRetreat in the Berkshires to share insights on how to enhance programmatic yield without sacrificing the quality of the ad experience. Learn more: https://comca.st/3Y9RzGX