Flixed reposted this
A few weeks ago, I was talking with the Flixed team about content promotion for organic search and found myself wanting to clarify what exactly it means to do content promotion as an editorial team with a focus on SEO. Content promotion can sometimes get tossed in a bucket with organic search. Just drop a link to the blog content on Twitter and LinkedIn, right? Not quite, in my experience. Content promotion done right means reaching out to connect with relevant, interested people about the content you've produced and why it matters. And when you think about what that type of content promotion involves, it makes sense to only do it with content you actually believe adds value to the conversation (... which, in my opinion, is the only content you should actually publish anyway).