Freshpaint

A federal court recently vacated a narrow part of HHS’ guidance on third-party web trackers. What does it mean and how should you react to it? 🤔 Our Co-Founder and CEO Steven🚀 F. breaks down the ruling—and what it means for healthcare organizations—in our latest blog. Here’s what it covers: What events led to the lawsuit What happened in the judge’s order Possible outcomes from the ruling 5 privacy concerns for healthcare moving forward Get the link to the full article in the comments below 🔗

🚨New integration alert 🚨 Freshpaint is an official partner with StackAdapt: the multi-channel programmatic advertising platform trusted by healthcare teams across the country. Healthcare marketers can now measure click-through AND view-through conversions while keeping patient privacy the priority. Click the link in the comments to learn more or get a demo 👇

In March 2023, the Federal Trade Commission (FTC) requested an additional $160M to “investigate and litigate more and increasingly complex matters.” One of those complex matters is healthcare privacy. Between the rise of cyberattacks and countless instances of mishandling sensitive data, healthcare privacy is on the minds of consumers—and the federal government. That's why we just published a new article clarifying the FTC’s role in healthcare privacy, how they enforce their rules, and what healthcare companies can do to avoid getting tripped up. Read it here: https://lnkd.in/eBjSvpn4

In March 2023, the Federal Trade Commission (FTC) requested an additional $160M to “investigate and litigate more and increasingly complex matters.” It turns out that one of those complex matters is healthcare privacy. Between the rise of cyberattacks and countless instances of mishandling sensitive data, healthcare privacy is on the minds of consumers—and the mind of the federal government. Check out the article linked in the comments👇 to understand the FTC’s role in consumer privacy, how they enforce their rules, and what healthcare companies can do to avoid getting tripped up. #healthcare #HealthcareMarketing #ConsumerPrivacy #FTC #HIPAA

🏅 Ready to sprint toward marketing success this Olympic season?🏅 400M Diva and 2-time gold medalist Natasha Hastings knows that speed and precision are everything. These same principals apply to healthcare marketing. We've partnered with MoreVisibility to bring you the Gold Standard Marketing Check featuring a comprehensive web tracker audit, SEM audit, and more. Maximize your marketing impact without compromising patient privacy! Click the link in the comments to get started and secure your spot on the privacy podium👇 🏆 #Olympics #HealthcareMarketing #PatientPrivacy #HIPAA #HealthcarePrivacy

🚨🏅 Calling all healthcare marketers! 🏅🚨 Olympic champion Kurt Angle is here to guide you to the podium! Freshpaint and MoreVisibility have teamed up to bring you the Gold Standard Privacy and Marketing Check. Just like Kurt, it's time to wrestle down privacy risks and push your marketing performance to Olympic levels! 🏆 Are you ready to join the ranks of champions? Click the link in the comments to start your Gold Standard Marketing Check and claim your spot on the podium! #HealthcareMarketing #PrivacyProtection #GoForGold #OlympicChampions #Freshpaint #MoreVisibility #KurtAngle #OlympicSpir

🚨WEBINAR NEXT WEEK🚨 Earlier this month we launched an integration with our friends at CallRail to optimize performance while keeping privacy top of mind. Well, we're ready to dive deeper on how combining Freshpaint’s bulletproof compliance with CallRail’s granular attribution data delivers high-performance results and peace of mind. Join Chris Nelson of CallRail along with James Corr and Ray Mina of Freshpaint on Aug. 8 and get the lowdown on Bridging the Gap Between Performance and Privacy. 💻 Webinar: How CallRail and Freshpaint are Bridging the Gap Between Performance and Privacy 📅 August 8, 2024 ⏰ 10 am PT / 1 pm ET 🔗 Registration link in the comments

🎉 Today marks the opening ceremonies of the 2024 Summer Olympics in Paris! To celebrate, Freshpaint and MoreVisibility are excited to launch our Gold Standard Healthcare Marketing Checkup. 🏅 🔍 With this special offer, you’ll receive: - A comprehensive scan of your site from Freshpaint to identify privacy risks from web trackers. - An expert review of your GA4 and SEM setup from MoreVisibility. Discover if your marketing strategy is gold medal-worthy and enjoy a personalized video from a medal-winning Olympian on how you measure up! Don’t miss out—get your marketing game in top shape today! Find the link in the comments 👇 #Olympics2024 #HealthcareMarketing #DigitalMarketing #GA4 #SEM #Privacy #MarketingExcellence

Our Healthcare Privacy Platform is expanding! Today, the need for a privacy-first approach to healthcare marketing remains, but a lot has changed over the past year. The healthcare privacy rulebook is evolving fast—and that means we need to evolve with it. Check out the link in the comments to get the full scoop on why we’re expanding our platform and what you can expect to see in the near future 👇

On June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person’s IP address combined with a visit to a specific webpage isn’t enough to constitute protected health information (PHI). This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven’t changed — and the stakes are higher than ever. We're VERY excited to have Jennifer Pike, a legal expert in the Health Care Group at Alston & Bird, join us for a live webinar on August 6 to cut through the legal jargon and understand what the AHA ruling *actually* means for healthcare orgs. Link to register in the comments below 👇 (and, yes, the webinar will be available on demand) #healthcaremarketing #healthcareprivacy