Greater Than One

Health Literacy is an ongoing challenge and with the advances in technology, modalities and approaches, as well as an increase in information, it will be even more difficult than in the past for patients to ⭐ Understand their disease ⭐ Communicate effectively about their disease ⭐ Navigate the healthcare system Andrew Bast, Chief Strategic Officer of Greater Than One, spoke with Med Ad News to discuss the #HealthLiteracy challenge and how it can be addressed. Read Andrew's interview below and let us know in the comments what other suggestions you have for improving health literacy. https://lnkd.in/ewNF_qJB

Have you heard of floodlights – the digital kind? Digital floodlights are pieces of code embedded on a website that allow marketers to track aggregate user behavior. This data can then be tracked back to, or attributed to, a specific ad. Floodlights give advertisers insight into the full user journey, providing a greater understanding of which ads drive what type of behavior, and ultimately enabling smarter optimizations and better outcomes. #mediaplanning #mediaplan

Google recently redefined Top Ads.  Absolute Top Ads can now appear below the top organic search queries. According to Google "placement of top ads is dynamic and may change based on user's search." Per Ginny Marvin, Ads Product Liaison for Google - "for most queries, ads will continue to appear at the top of search results." But what does this mean for advertisers? Your ads could potentially show under an organic result - even if you have the absolute top position. ' Our Paid Search Team will continue to monitor how these ads behave. We aim to have the best ad rank to ensure we achieve the absolute top position for our clients. If you need help with your paid search plan, please reach out via our contact form at GreaterThanOne.com/contact. #paidsearch #googleads

Get to know the Summer 2024 Interns at Greater Than One. This week we are introducing you to Halona who is an intern in the Strategy and Analytic departments. If you are interested in learning more about Greater Than One and how we can help your brand reach your desired customers, reach out via the contact form below. GreaterThanOne.com/contact #summerintern #intermship

Cookies are here to stay! Google had planned to phase them out in 2025, but has instead opted to keep them and give consumers the option to opt out of cookies if they so choose. Here is what advertisers can do to prepare for a world where users opt out of being tracked. #googleupdates #medianews

Smart TV and streaming represent the future of TV. These provide advertisers with opportunities to better connect with target audiences. Visually, ads can incorporate interactive elements, such as QR codes, for greater message recall and pull through. Advanced targeting ensures ads reach the most valuable, relevant audiences.  Examples include contextual targeting, pushing ads based on streaming content, and third-party data targeting, overlaying custom data segments that signal when a target audience is consuming TV content. To find out more about incorporating streaming TV into your media plan, reach out to our media team at GreaterThanOne.com/contact #mediaplanning

Get to know the Summer 2024 Interns at Greater Than One. This week we are introducing you to Jazzy who is an intern in the Account Management and Project Management departments. If you are interested in learning more about Greater Than One and how we can help your brand reach your desired customers, reach out via the contact form below. GreaterThanOne.com/contact #summerintern #intermship

The diagnostic odyssey of those suffering from rare disease is well known. The causes range from hidden symptoms to symptoms that mimic more common conditions. Fortunately, many are working to shorten the odyssey, lessen the burden on the patient and correctly diagnose rare disease patients earlier. But after they are diagnosed, what happens then? In a feature for PM360 Magazine, our Chief Strategy Officer, Andrew Bast details what needs to happen next and how to move patients from diagnosis to a pathway of care. https://lnkd.in/eZUH3PqH #raredisease #rarediseasetreatment

Google plans to disable third-party cookies in Chrome by 2025. Instead, it will introduce its Privacy Sandbox, which is described as a privacy-friendly alternative. The main purpose of the Privacy Sandbox is to support online advertising by sharing a subset of user information using anonymized signals instead of third-party cookies. This change will reduce cross-site and cross-app tracking while still making online content and services available to all users. Privacy Sandbox includes features like Topics API, which categorizes users based on their search history without tracking their digital identity. This allows for personalized ads to be generated based on user sorting rather than user identity data. While Privacy Sandbox is associated with higher data collection and transmission expenses and thus higher advertising costs, Google believes it will better protect user privacy while still allowing advertisers to reach their target audience.   Not certain what effect these changes will have on your business, reach out to our Paid Media Team at GreaterThanOne.com/contact to discuss. #google #privacysandbox

Get to know the Summer 2024 Interns at Greater Than One. This week we are introducing you to Arielle who is an intern in the Account Management and Project Management departments. If you are interested in learning more about Greater Than One and how we can help your brand reach your desired customers, reach out via the contact form below. GreaterThanOne.com/contact