GrowthLoop

Even when you work remotely, you still have those days when you accidentally twin with someone at the office... 👯 ...and it happens more often than you'd think. 😂 #GrowthLoopTeam #TeamSpirit

ICYMI: Google Chrome is NOT deprecating third-party cookies. A few weeks ago, #Google announced that it will not eliminate #thirdpartycookies from the world’s most popular web browser, after years of preparing for and delaying this major change. #Marketers and advertisers who had been readying themselves for life after cookies might be breathing a sigh of relief. But… what now? Here’s the thing: Most (if not all) of the best practices preached for a world without cookies still apply. 1️⃣ Consumers are still likely to choose privacy when they can. While Chrome isn’t ditching cookies entirely, Google’s new Privacy Sandbox is likely to greatly reduce opt-in for tracking. Third-party cookies may stick around a while longer, but one thing’s for sure: There will be less third-party data to go around. For marketers to continue sending personalized campaigns (and take advantage of emerging #GenerativeAI capabilities), they need a strong data strategy — one that relies less on third-party data. 2️⃣ First-party data is still a safer bet than third-party, even if the latter is still available. Data collected directly from your customers on your website, app, and other owned channels is more reliable, compliant, complete, and valuable for targeting and personalizing your campaigns. Look to alternative data collection methods like first-party cookies on your site or real-time behavioral data. Build your data strategy around proactively collecting information via more trusted, owned channels. 3️⃣ A customer-first and trust-based approach is still the best approach for your audience. Yes, privacy regulations make marketers’ lives tougher and customer insights harder to come by. But privacy and trust are the future. The more transparent you are about how you collect and use customer data: -The greater trust customers will feel in engaging and buying from you. -The more likely they’ll be to share their information when you ask. Google may have changed its tune. But marketers who have been preparing for a customer-first data strategy for the last four years are already ahead of the game and on the right track. So instead of settling back in with third-party cookies, keep on refining that first-party strategy, and stay the course to execute personalized, data-driven campaigns that convert. 🍪 #CustomerData #FirstPartyData

Excited to share my latest article on MartechView that dives into how composable CDPs super-charge your data. In the rapidly evolving #MarTech landscape, leveraging your data effectively is crucial. Composable CDPs offer unparalleled flexibility and control, enabling businesses to create unified audience segments, orchestrate cross-channel journeys, and measure results directly on their data cloud. 📊 In this piece, I explore how composable CDPs can empower teams to harness their data's full potential while breaking down silos and maintaining robust governance and security. Check out the full article here: Composable CDPs: https://buff.ly/3AhR8QZ Let's continue the conversation — share your thoughts and experiences with composable CDPs in the comments or reach out directly. #ComposableCDP #DataDrivenMarketing #GrowthLoop

Creating an audience for a marketing campaign shouldn't take days or weeks. And it shouldn't be a burden for the data or marketing teams, either. Join Director of Customer Experience Katharine Toll on August 7 for a live conversation and demo on removing bottlenecks from the audience-building process. Katharine will discuss the audience platform landscape today and the options available for data-driven organizations. Then, she'll dive into a live demo of the GrowthLoop no-code audience builder. You'll learn how to create audiences in minutes using customer data directly from your cloud data warehouse and how to deploy those audiences to one of 100+ marketing destinations. Don't miss out on this opportunity to learn how to remove bottlenecks and streamline audience building while improving campaign ROI! #LinkedInLive #MarTech #MarketingCampaigns

Tomorrow! 🌟 Join us live on LinkedIn to learn how to make smarter marketing campaigns, faster. Director of Customer Experience Katharine Toll will host a live conversation and demo on removing bottlenecks from the audience-building process. See you tomorrow at 12pm ET - and don't forget to register! 🚀 https://lnkd.in/gtwUFdy2 #LinkedInLive #MarTech #MarketingCampaigns #CustomerData

It's time for another edition of Looped In! 👀 In this issue, we cover an all-star announcement, newly announced live events, and a guide to driving data transformation at your organization. #LoopedIn #Newsletter #GrowthLoopLive

One of our favorite photos of 2024. 📸 (So far!) #MLB All-Star and new GrowthLoop board member Mookie Betts poses with our co-founder, Chris Sell. We're looking forward to collaborating more with Mookie and bringing his valuable sports and entertainment experience and insight to our #composableCDP!

Connecting with colleagues, partners, and thought leaders is one of the best parts of a conference or trade show. We can't get enough of it. That's why we've decided to launch our own event: GrowthLoop Live. On October 1, we're breaking down the silos in data and marketing and bringing industry leaders together to talk about how to drive change and unify teams through unlocking the full potential of customer data. Leading the change isn't easy, especially when it comes to unifying your organization's data strategy. That's why our speakers will discuss real-world data challenges they've faced, and the practical solutions they took to unify their first-party data and ignite organizational transformation. Join us for this groundbreaking virtual event in t-minus 61 days! Secure your spot now: https://hubs.li/Q02JDCVM0 #GrowthLoopLive #VirtualEvent #Data #Marketing

Generative marketing will never replace marketers – we will destroy the Westworld brain before that happens 😉 A central tenet of how we see generative marketing at GrowthLoop is humans in the loop at every step. By taking on an editor role in collaboration with AI, marketers can finally launch all their campaign ideas, instead of having to choose only a few. I explore generative marketing and the evolving role of marketers in my recent blog post: https://buff.ly/40B4gd6 #genAI #marketing #martech

[Cue nostalgic music] We've been reminiscing a lot lately about all the great moments we've had at events in 2024. There was #GoogleCloudNext back in April, where Rebecca Corliss took the stage to talk about #GenerativeAI use cases for marketing. Of course, Snowflake's #DataCloudSummit in June was an epic four-day event where we discussed all things #AI and #CustomerData alongside great partners like Braden Moore and Bill Stratton. Up next? We're looking forward to a LinkedIn Live event with Katharine Toll next week where she'll share ways to reduce bottlenecks to fast-track marketing campaigns. [Register here: https://lnkd.in/gtwUFdy2 ]. But all this event nostalgia got us thinking, so we've got something exciting in the works.... ...watch this space tomorrow to find out what it is. 👀