The Summer Games are almost finished, but you can still play our game featuring our Hang Time unit! 🎾 🏀 ⚽ As we continue to watch the best athletes in the world compete against each other, see how many medals you can collect: gumgum.com/summer-game Let us know how many you're able to collect if you play! Interested in using Hang Time for your campaigns? Reach out today to learn more about how the unit can drive outcomes and capture consumer attention!
GumGum
Advertising Services
Santa Monica, California 29,081 followers
A contextual-first, global digital ad platform that captures people’s attention, without the use of personal data.
About us
GumGum is a contextual-first, global digital advertising platform that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide.
- Website
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https://www.gumgum.com/
External link for GumGum
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Computer Vision, Natural Language Processing, Advanced Contextual Intelligence , Attention Measurement, and Rich Media & High Impact
Locations
Employees at GumGum
Updates
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🔍 As interest in contextual technology surges with the decline of third-party cookies, it's vital to choose the right partner. Hailey Denenberg, VP of Strategic Initiatives, Data, at GumGum, highlights key factors to consider when searching for a new partner: transparency, accuracy, and fit for purpose. Taking the time to evaluate these aspects will lead to more effective and reliable digital marketing strategies. Read more of her thoughts in The Drum: https://bit.ly/3A1ESnE 💡 #contextualtech #digitaladvertising
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Are you ready to level up your CTV advertising strategy? 📺 In partnership with IRIS.TV, our newest blog dives into how advertisers can maximize ROI, increase brand awareness, and reach audiences through CTV advertising. Our top tip? Marketers and publishers need to go beyond rudimentary CTV signals and lean into video-level data and universal content identifiers as they ramp up their CTV marketing this year and beyond. Read the blog post to learn more: https://bit.ly/3WvzgKd #blog #ctv
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The Opening Ceremony for the Summer Games kicks off soon, and for the next few weeks, the world will be cheering on the best athletes across the globe. 🎾 ⚽ 🏀 This week, there have been over 1.4M pages of Summer Games content, according to Verity™. If you want to target this global audience and capitalize on this content, you can still do so with our Summer Games pre-bid contextual segment. Learn more about activating pre-bid segments here: https://bit.ly/3WDfQE9
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How did 400+ people in London spend a rare sunny Wednesday evening in July? With GumGum of course! ☀️ This month saw the return of our Summer Boat Party and we made sure it was one to remember. Guests boarded the ‘Dixie Queen’ for an evening filled with great food and drink, captivating views of London, and unforgettable music moments, courtesy of our very own Ollie Shipp and Ben Dimond DJ duo and the legendary garage duo, Artful Dodger. The #Euros were streamed to ensure we didn’t miss a moment of the action and to top it all off, Tower Bridge opened for us not once, but twice (cameras and phones were out in full force for this special moment)! Thanks to everyone who came and made it a magical night, we hope you had the best time. For those who couldn’t make it, fear not, we’ll be back! 🛥️
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🚨 At GumGum, we believe Google's decision to abandon third-party cookie deprecation represents a retreat on privacy concerns. Regulators, consumers, and brands have recognized cookie-related privacy issues and have sought more privacy-friendly solutions. The industry should continue to broaden its toolkit to include less invasive targeting methods like contextual advertising, which respects user privacy and leverages advanced AI to understand users better than third-party cookies ever could. 🍪 The industry doesn't have a cookie problem, it has a matching problem that we're solving for at GumGum. Read more about Google's latest decision: https://bloom.bg/46hhEWG #contextualadvertising #adtech
Google Moves Away From Plan to Drop Ad Cookies for Chrome Users
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We're absolutely thrilled to announce that Kerel Cooper has joined GumGum as our new CMO! 🌟 In this role, Kerel will be responsible for leading our global marketing strategy, fostering brand and agency adoption of our advertising solutions, and helping drive overall growth for GumGum. Read more about the announcement in AdExchanger here: https://bit.ly/3LAHiMQ Welcome, Kerel! We’re so excited to have you on the team.
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Do you know how much attention your brand needs to drive outcomes like awareness, recall, or purchase intent? 🤔 Each brand and each campaign requires different attention thresholds dependent on creative, platforms, formats, and more. Learn more in Playground xyz's new whitepaper on #OptimalAttention: https://lnkd.in/gzeFTnBa
Unlock the secrets of #OptimalAttention! 👀 Are your ads getting the attention they deserve? Discover the key to unlocking superior brand outcomes with our latest whitepaper, "Optimal Attention: Exploring the Relationship Between Brand Outcomes and Attention Time." Learn how different attention thresholds can drive awareness, recall, and purchase intent. Ready to revolutionise your advertising strategy? Download now and start optimising today: https://bit.ly/3ROHI5x #AttentionEconomy
Optimal Attention | Research | Playground xyz
playgroundxyz.com
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🌐 We believe in safeguarding the future of the open web. Check out the latest article from Peter Wallace, our General Manager, EMEA, who shares insights on how to do so as it relates to recent ad tech M&As and their profound impact in Advertising Week: https://bit.ly/4f7auIE #adtech #digitaladvertising
How Consolidation can Help Safeguard the Future of the Open Web – Advertising Week
https://advertisingweek.com
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More congratulations are in order: Andrea Alembakis, our Senior Product Manager, and Maddie Navin, Senior Manager of Client Services, APAC, have both been shortlisted for this year's B&T Women in Media Awards! 🎊 Congratulations to Dre, Maddie, and all the other women across the media industry recognized for these awards! https://bit.ly/3zBdSv2
Drop Everything!! B&T's Women In Media Awards, Presented By Are Media, Finalists Are Here! 🎉
https://www.bandt.com.au