Reaching patients in the moments that matter most is crucial for maximizing brand impact. Health Union's Patient Activator, our onsite/offsite solution, activates patients both within our communities and across the web, elevating incremental Rx lift by 19% and driving a 7:1 ROI for a leading life science brand. Our Patient Activator solution combines endemic condition-specific contextual targeting and non-endemic, 1P audience-targeted media exposure – driving off-the-chart results. Learn more about Health Union's advanced data infrastructure that is powering better outcomes: https://lnkd.in/eBRHCmAG
Health Union
Wellness and Fitness Services
Philadelphia, Pennsylvania 5,372 followers
Discover the HUman side of data and unlock patient engagement like never before.
About us
As the go-to resource for condition-specific online communities, Health Union drives meaningful engagement across our 45+ community sites, including Migraine.com, MultipleSclerosis.net, and LungCancer.net. For over 14 years, we’ve provided support, validation, and information to patients and caregivers when they need it most. Our deep engagement enables us to collect unmatched 0P/1P data – gathered transparently and with consent – through daily interactions in our communities. With our advanced data infrastructure, we turn patient-generated actions into powerful 1P-based audience segments ready for activation across any condition or channel – all while navigating the ever-changing privacy landscape. Our innovative, data-driven solutions offer endless opportunities to engage condition audiences through impactful content, influencer, and scaled media experiences, driving improved outcomes for both patients and our partners.
- Website
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http://www.health-union.com
External link for Health Union
- Industry
- Wellness and Fitness Services
- Company size
- 201-500 employees
- Headquarters
- Philadelphia, Pennsylvania
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Clinical Trial Services, Media, Marketing, and Pharmaceutical
Locations
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Primary
1218 Chestnut St
Philadelphia, Pennsylvania 19107, US
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1 International Plaza
Suite 550
Philadelphia, PA 19113, US
Employees at Health Union
Updates
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We know that many patients live with more than one health condition, and our community content speaks to the unique experiences of people living with comorbidities. Explore Type2Diabetes.com’s content hub for those with T2D and macular degeneration, offering valuable insight and support for this specific audience: https://lnkd.in/gN9k5PvV
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“I was 10 years old when I began lying about my skin.” –Alisha, Psoriasis Patient Leader Read more of Alisha’s story here: https://lnkd.in/gUuXnpRM And reach out to learn more about Health Union’s unique Patient Influencer programs – driving exceptional results for brands with an unmatched suite of influencer products, like Patient Insider.
Patient Insider: Meet Alisha
plaquepsoriasis.com
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Health Union is transforming the programmatic landscape with a privacy-safe, 1P-based solution: Amplify+. Here's how we drive success with our unique audience segments: 🔒 Privacy-first focus: Built from proprietary, 0P/1P consented data from engagement in our 45+ communities and large-scale surveys. 🌐 Expanded reach: We access net-new, hyper-relevant audiences without relying on commoditized healthcare data. ⏱ Real-time behaviors: While typical claims data may be 6+ months old, Amplify+ updates daily from community actions. 👥 Caregiver-inclusive: Capturing actual behaviors of self-identified caregivers—something competitive models can’t do. Learn more about Amplify+: https://lnkd.in/e2bNfpmJ #ProgrammaticHealth #PrivacyFirst #HealthData
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Last month, Health Union announced the winners of the 2024 Social Health Awards, recognizing patient and caregiver advocates making a real impact in healthcare. In September, the winners will be honored live at the Fierce Pharma Marketing Awards. This program was made possible by our incredible judges from across the healthcare industry. Thank you for your support of our health leaders! Beatrice Kerridge, Kevin Kompanik, Jack Barrette, Adam Kesselman, Denise Vosseller, Julia Bateman Tewksbury, Alana Darden Powell, Patty Pound, Katie Van Horn MSW, MPH, Alicia (Carango) McGrath, Matt Eagles, Maureen Gada, Audra Hicks, Alina Ahsan, MBA, Nicholas Coviello, Brian M. Green, Courtney Grosslight, Shannon Capps, Jeff Fayer, Kaitlin Russomano, Greg Lewis, Holly Rosenthal, Jennifer M., Sarah Chang, PhD, Alyssa Crawford, Juli LeDoux, Stacy St.John, Shreekant Majge
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Did you know NASH has often been coined as a “silent liver disease”? NASH, or Nonalcoholic Steatohepatitis, quietly affects millions of people worldwide. That’s why Health Union is proud to introduce NASHDisease.net, our newest online health community that provides patients and caregivers a safe space where they can find support, connection, and validation for people living with NASH. Check it out here: NASHDisease.net
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We’re excited to share Health Union's newest product innovations, updates, and packages! Discover the "HUman Side of Data" with experiences that amplify diverse voices, leverage leading influencers, and reach the highest quality 1P-based audiences at scale. 📊 Programmatic Health Audiences 📊 Engage with audiences through our cutting-edge data solutions, designed to activate 1P-based, consented audiences and elevate your brand strategy. 🎤 Patient Influencer Products 🎤 Harness the power of influential voices in health to drive impactful engagement. 🌍 Diverse Voices 🌍 Reach and resonate with diverse audiences through our new "Distinctly Me" package, offering culturally relevant experiences that elevate the unique condition management journey of underrepresented patient populations. Check out our latest innovations at https://lnkd.in/dKi_ucxn and reach out to our sales team to learn more!
The HUman Side of Data
https://health-union.com
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At Health Union, people have ALWAYS been our focus. We provide support, validation, and information for millions of patients through our communities at the moments that matter most. Because of the meaningful engagement in our communities, we KNOW patients, and they trust us to deliver an authentic, personalized experience. We've been working tirelessly to get smarter and more sophisticated about how we translate the patient-generated data provided with consent through the millions of interactions in our communities into meaningful solutions. Now, our 1P-powered, persona-based programs are driving improved outcomes for both patients and brands - activating the right audiences at key health moments across all channels by leveraging data and content that is fundamentally unique. Turning moments into momentum. Turning signals into success. THAT is the HUman side of data – and we can't wait to show you how it's changing the game. Explore how our data-driven solutions can drive success for your brand here: https://lnkd.in/dKi_ucxn
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“I felt the weight of tradition and duty, yet I also grappled with the demands of my mental health. Balancing these two worlds seemed impossible, as I struggled to reconcile my cultural identity with the realities of bipolar disorder.” –Vasavi, Health Leader Highlighting diverse voices and experiences is a priority in our Health Union communities. This #BIPOCMentalHealthMonth, we thank health leaders like Vasavi for sharing their stories, helping others feel less alone: https://lnkd.in/eqQvpFWN
Navigating my Diagnosis as a First-Generation Indian Woman
bipolar.mental-health-community.com