imogene + willie reposted this
Great brands know how to inspire their audience. Every year, imogene + willie host a Pinewood Derby. A night where adults gather to race 5 oz race cars down a 32 foot track. This year, they’ve introduced a new trophy for winners. (image below) When I first saw it, I immediately lit up and started sharing it with all my friends. That’s when I realized that great brands don’t just market, they inspire. They inspire people to share, to make, to do. Giving people a reason to be a part of their world beyond just the product. That’s what my favorite ones do at least. If you want to find ways to inspire your audience, let's chop it up.