Market Enginuity

Brands and businesses are facing challenges getting their marketing noticed on commercial media due to the projected influx of $16 billion in political ads eating up inventory and raising prices. However, public media has a no-political-ad policy — one of many reasons it's an ideal platform for organizations to stand out and get noticed. This two-minute read will introduce readers to the advantages of marketing through public media during election seasons and beyond. #PublicMedia #MarketingStrategy #ElectionSeason #BrandAwareness #AdvertisingTrends #MediaPlanning #NPR #PBS #NonProfitMarketing

As the U.S. presidential election heats up, Americans are turning to reliable sources to navigate the political landscape. In an era of information overload, local NPR and PBS stations stand out for their trust and clarity. These public media platforms offer more than just news; they provide in-depth analysis from seasoned journalists and political experts, helping listeners form well-informed opinions. What does this mean for your brand? Align your message with content that millions of engaged Americans trust daily. By sponsoring NPR and PBS, you're not just advertising – you're associating your brand with quality journalism and civic engagement. With audience numbers are expected to spike during this historic election, your sponsorship can: - Reach a highly engaged and educated demographic - Benefit from public media's stellar reputation - Avoid the clutter of traditional political advertising - Show your commitment to informed public discourse Public media sponsorship elevates your brand and ensures your message is heard in an environment of trust and intellectual curiosity. Reach out to us to get started. 🇺🇸

We're hiring a #SponsorshipSales #AccountManager to join our great team at Houston Public Media. This is the perfect role for a #MediaSales professional who loves public media and wants to support a mission that makes a difference in their community. It's also a chance to work with a fun, collaborative team that brings out the best in everyone. https://lnkd.in/gD-t84nd

Show Spotlight: Spooked 💫 Spooked is a show about human connection, captivating a growing audience of listeners with compelling stories that spark genuine emotions. The stories shared—true life tales of the supernatural, the paranormal and the unexplained—challenge skeptics and invite listeners to embrace the unknown. The weekly podcast delivers 1M+ average monthly downloads. What's in it for brands? In a world craving authenticity, Spooked bridges the gap between individuals, fostering a sense of community, evoking real emotions, and creating memorable moments that resonate with listeners long after the episode ends. Brands connect with F25-54 audience interested in sensational stories from master storyteller Glynn Washington. Check out the newly-launched YouTube channel for a flavor of recent stories. Spark wonder and awe this spooky season. Contact your Soundrise Account Director or send a note to Chris Bowlby to discuss sponsorship. #podcasting #advertising https://lnkd.in/evU__fyr

Exciting news! Market Enginuity is now managing sponsorship sales for Colorado Public Radio (CPR). This partnership covers CPR's statewide network, including CPR News, CPR Classical, Indie 102.3 and Denverite.    Most importantly, we're eager to learn from and collaborate with CPR's seasoned sponsorship team. Their expertise and deep understanding of Colorado's market are invaluable. Together, we aim to build on their successes and grow additional statewide revenue across all channels.    For more details, view the full press release. https://lnkd.in/g8mARPVr #PublicMedia #PublicRadio #Sponsorship #ColoradoPublicRadio #TeamCollaboration

The KERA team in Dallas is growing. Come join the public media mission!

In marketing, a trusted reputation is everything. Amplifying marketing messages on NPR and PBS helps business associate their brand with trust and positive values like education, culture, health, community and the environment. 72% of NPR fans hold a more positive opinion of companies that support public radio. 68% of NPR fans say when price and quality are equal, they prefer to purchase from companies that support public radio. For 21 consecutive years, PBS has been named #1 in trust, ahead of the major broadcast and cable news networks. Ready to align your business with these trusted platforms? Let us know, we’re here to assist. Sources: Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2023; https://lnkd.in/gc9NxTwX

Public Radio & TV Marketing: Where Trust & Action Converge - Discover the power of trust and action in public radio and TV marketing. Learn how aligning with public media can drive engagement, loyalty, and results for your brand. https://hubs.li/Q02zmx800

Got a brand awareness challenge? Public radio reaches some of the most influential and engaged audiences out there. From decision-makers and high-income earners to lifelong learners and community advocates, public radio connects brands with a powerful demographic. Unlock the Power of Public Radio for Your Brand! At Market Enginuity, we specialize in helping brands leverage public radio's unique strengths to achieve their marketing goals. Let us help you craft a strategy that taps into this valuable audience and drives real results. Let’s connect and make your brand's voice heard. #PublicRadio #Marketing #BrandStrategy #MarketEnginuity #AudienceEngagement #MediaMarketing

Check out this 60-second marketing tip on the power of radio ads! 🎙️ Ready to get your brand in front of local or national NPR audiences? We're here to help. #MarketingTips #RadioAds #NPR #Branding #Advertising #MarketingStrategy