Join us on Aug. 14th! Memo CEO Eddie Kim and Global Head of Analytics Zeno Group Michael Brito will discuss how AI search is impacting publishers, how the earned media model is shifting, and why PR needs to adapt. Save your spot: https://lnkd.in/gMjXvMXr
Memo
Technology, Information and Internet
New York, NY 1,147 followers
A data platform for the new era of PR measurement
About us
Memo harnesses readership data from the publications that brands care most about for a modern approach to PR and storytelling. The company’s readership data platform has established a new standard for PR measurement by revealing to brands exactly how many people are reading about them. Armed with readership data, companies can prioritize media relations around the topics, outlets and reporters driving the most readership and show the actual value of their PR. Memo is proud to fuel winning communications strategies for data-led brands including Google, Walmart, Samsung, MLB, Acorns, Kroger and more. For more information on Memo, please visit memo.co
- Website
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https://memo.co
External link for Memo
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2018
Products
Memo
Media Monitoring Software
Memo is the only platform that reports accurate data on earned media: unique visitors to an article (readership), unlocking new insights for PR & communications. By partnering directly with publications, Memo reports readership on articles mentioning your brand, industry peers, and the topics you care about most. Anytime access to aggregate readership by outlet, reporter, and topic show you what sources and angles are performing for your brand and what opportunities you may be missing.
Locations
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Primary
151 W 26th St
New York, NY 10001, US
Employees at Memo
Updates
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Memo CEO Eddie Kim says that, "Like the death of DVDs changed the economics of the movie industry, AI-driven search is transforming earned media." In his latest blog, he goes on to say, "With the future of media depending so heavily on traffic, PR and comms professionals need to pivot their strategies to win." See how: https://lnkd.in/gdNqW_UD
What Declining Search Traffic Means for Earned Media
http://memo.co
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Catch Memo's analysis of what people are reading about Biden and Trump in Eleanor Hawkins' Axios Communicators: https://lnkd.in/g83p_H5s
Trump and Biden campaigns rethink communication strategies post assassination attempt
axios.com
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Every quarter, the Memo Insights Team shares some of their favorite findings, whether it be an interesting discovery or a fun topic. Check out 5 clear and actionable learnings from readership data: https://lnkd.in/gbiu7aJG
Memo Analysts Share Their 5 Favorite Insights from Q2
http://memo.co
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Still recovering from the Presidential Debate? Us too. See what people are reading about most: https://lnkd.in/gzDqWjXM
2024 Presidential Candidate Readership Trends
info.memo.co
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We dug into when and what people read about Bumble Inc.'s recent anti-celibacy ad campaign backlash to understand how the company's response impacted readership. The biggest lesson outside of the ad itself? Respond quickly and put actions behind your words. See more insights from readership data: https://lnkd.in/giTeZYZu
Resources - Memo
http://memo.co
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Interested in our Reporter Intelligence product (the only media database fueled by readership data) but not ready for a one-on-one conversation with our sales team? Join us for our upcoming webinar: https://lnkd.in/g2xgfT5C
Webinar: Reporter Intelligence Demo
info.memo.co
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If publishers are operating with traffic as a North Star, comms teams can't expect their pitches to land if they aren't looking at the same metrics. Memo Founder and CEO Eddie Kim walks through how article traffic can give PR pros a clear indication of coverage to come, angles to pitch, and a sure fire way to build lasting media relationships. Read the rundown: https://lnkd.in/gvwgF_Sy
How Article Traffic Can (and Should) Impact Pitching
http://memo.co
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The 2024 Crisis Index is out! We surveyed 1,000 comms pros about crisis preparedness and studied what people read about the biggest brand crises of the last 12 months. We also compiled some big lessons learned so you can be all the wiser without living through the drama first-hand. Check it out: https://lnkd.in/gMcRhQDw
Crisis Index 2024
info.memo.co
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The Memo Insights team is made up of data analysts responsible for digging into readership data for the latest news cycles and answering our customers’ most pressing strategy questions with data. Eva Casher, Nikki Chellaswami, and Jaime Ponce reflected on their favorite findings from the last 3 months. From measuring the ROI of an event series to Lyft’s earnings typo to Taylor Swift, see what insights they uncovered in Q1: https://lnkd.in/gMYNUpRG
Memo Analysts Share Their 5 Favorite Insights from Q1 2024
http://memo.co