We're thrilled to share that our targeted Connected TV(CTV) campaign for MTR Foods Private Limited has won Agency Reporter's Front Benchers Award 2024 in the Connected TV category. We supported MTR in the launch and promotion of its new ready-to-eat breakfast staple on CTV using advanced targeting, lingual and geo-contextual signals to reach and engage relevant audiences. 🎯 Congratulations to our amazing MiQ India team for achieving this feat and a BIG thank you to anupam nair, Deepan S., Apoorva V K from Orkla India and MTR Foods Private Limited for being incredible partners and placing their trust & confidence in us! 🥂 To discover the latest CTV trends and learn how to build your CTV advertising strategy for the festive season in India, download our CTV advertising playbook here: https://bit.ly/3WFItiR #NotYourAverageAdvancedTV #FrontBenchers2024 #ConnectedTV
MiQ
Advertising Services
New York, New York 70,654 followers
We’re MiQ, a programmatic media partner for marketers and agencies.
About us
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
- Website
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https://www.wearemiq.com
External link for MiQ
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Enterprise Analytics, Technology platform, Programmatic, Brand Solutions, Performance Solutions, Media Analytics, Omnichannel, Marketing, Advertising, Data Science, and Analytics
Locations
Employees at MiQ
Updates
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What do known parent publishers, website creation dates and throwaway site templates have in common? They’re all red flags. But our experts know exactly how to spot them. This means you get more bang for your buck, and campaigns that really deliver. Read our report to see how we do it, and how we overdeliver for you. Download the report: https://bit.ly/3LSpWuY #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic
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We are thrilled and proud to share that our cutting-edge Connected TV campaign for airtel with our partner EssenceMediacom has won Gold 🥇 at Agency Reporter's Front Benchers Awards 2024 in the 'Connected TV' category. 📺 We helped airtel promote its Xstream Fiber in Connected TV (CTV) households using competitor broadband services with data-led insights, precision targeting and unified reach across CTV and OTT platforms. We extend our gratitude to our partners Bharat Singh, Gautam Kamboj, Aman singh, Dimple Thakur & Anshoo Jain from EssenceMediacom and Kanika Anand from Airtel for placing their trust and confidence in us, and pushing us to innovate with each new campaign! Here's to many more successful collaborations in the future! 🥂 To discover the latest CTV trends and learn how to plan, pilot or pivot your CTV advertising strategy for the festive season, download our CTV advertising playbook here: https://bit.ly/46Glau8 #NotYourAverageAdvancedTV #FrontBenchers2024 #ConnectedTV
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We are proud and delighted to share that our innovative campaign for Bajaj Auto Ltd with our partner Ethinos has won Agency Reporter's Front Benchers Awards 2024 in the 'Best use of Display Ads' category. 🎉 What was our winning edge? We helped Bajaj Auto boost awareness and engage relevant audiences for Chetak Electric during the 2023 Cricket World Cup final. We used dynamic creatives in display ads with live match score & contextual messaging, triggered at game-changing moments in the match. 🏏 This victory wouldn't be possible without the unwavering trust and support of our partners Brijesh Munyal & Shantanu Dhule from Ethinos and Priyanka Bisen Shah & Ronak Nagar from Bajaj Auto Ltd. Here's to our ongoing success and more awards! 🥂 Congratulations to our amazing MiQ India team and Sabareesh Moorthy! 👏 To know more about our solutions and success stories, connect with us at helloindia@miqdigital.com or visit: https://bit.ly/46t01Dz. #FrontBenchers2024 #NotYourAverageProgrammatic #AwardWin
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Exciting news! We're thrilled to share that our innovative work for Havells India Ltd with our partner Motivator, GroupM has won the best Martech campaign at Agency Reporter's 2024 Front Benchers Awards. 🎉 We helped Havells identify, reach and engage high-intent audiences with our industry-first cricket sync solution and dynamic creatives with contextual messaging during the 2024 Indian Premier League final. This win, which we attribute to our incredible team and our clients' trust in us, proves that MiQ is #NotYourAverageProgrammatic and motivates us to strive for success with every campaign. Here's to our continued collective success and accolades! Saurabh Saini, Vivek Shaw, Molly Monga, Varun Mohan, Aishwarya S Rao and Juhi Lalchandani. 🥂 Stay tuned to celebrate more #awardwins from MiQ India. #FrontBenchers2024 #Programmatic #DigitalAdvertising
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We joined our valued partners at Carat for an impactful 'Pioneers in Advanced Video (AV)' session at MAD//FEST London. MiQ's Gag Sahota delved into the opportunities available in AV and how to leverage the right strategies to drive the results you need for your campaign. The key takeaways: - TV is not dying but it is changing - we aren't watching less TV but rather watching it in a much more fragmented way, which makes having an agnostic approach to connect multiple data sets and unify measurement even more crucial. - Different demographics have different behaviours facilitated by new types of TV and new content so having insight into where and how they are consuming content via the right partners and solutions is paramount. - AI provides exciting opportunities for the future of TV, including real-time optimisation, emotive context and data aggregation to create bespoke strategies for brands. #programmatic #advertising #connectedTV #WeAreMiQ
Have you seen our Pioneers in Advanced Video (AV) lunchtime session at MAD//FEST London with Carat and MiQ? Watch it here: https://lnkd.in/de7P-4Eh The session was for industry leaders to discuss the future of AV and its evolving landscape. Moderated by Matt Willifer, Chief Strategy Officer at Carat, the panel featured Will Gough, AV Product Lead at dentsu, Lauren Hawkins, Managing Partner, Carat and Gag Sahota, Group Agency Director at #MiQ. #dentsuatMADFest
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So where does Chrome's cookie U-turn leave Privacy Sandbox? Learn more about the questions that still need answering in this piece from John Goulding, and tune into the IAB UK's exclusive 'Cookie Curveball' discussion on July 31st at 2pm BST to hear from industry experts including MiQ's Deborah Rosenthal-Davies on the shift from a no to a low-cookie ecosystem: https://lnkd.in/eVQmeG5Y
So cookies are back and the Privacy Sandbox is dead? Actually - I'm not so sure... There are 3 big questions we need to keep an eye on over the coming months: - How will Chrome present cookie/Sandbox choices to consumers? - Can Sandbox principles transcend Chrome itself, and find a home in other browsers? - Will GMP integrate more Sandbox features - and is collaboration between GMP & Sandbox easier given Chrome's new stance? At MiQ we think Sandbox has a clear path to remain relevant - full analysis here: https://lnkd.in/e8XB9U4N
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Big News! 🚀 MiQ has announced plans to acquire Pathlabs, the Media Execution Partner (MEP) that provides end-to-end digital media execution services. This move marks another major milestone in our business evolution, as we continue to accelerate growth and deliver programmatic excellence across the ENTIRE digital advertising ecosystem. Like MiQ, Pathlabs core values have always been centered around providing the best service to their partners. Together we will provide world-class service and programmatic excellence to clients of all sizes across the U.S. https://bit.ly/3A1Xfch #mergersandacquisitions #programmatic #digitaladvertising #wearemiq
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We've been shortlisted for three VideoWeek European Video Awards 🏆 Major thanks to our partners at UKTV, Havas Media Network, RWE & EssenceMediacom Germany for working alongside our team to prove how video is changing the advertising industry. Best CTV Ad Tech Innovation, Best Use of Data & Best Sustainability Solution - we're coming for you. #connectedTV #video #advertising
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We are thrilled to announce that our very own Emily Scales has been shortlisted for 'Business Support' in the B&T’s Women in Media awards! She joins a list of superstars from the industry - congrats Emily and good luck! Click here to access the full list: https://bit.ly/3LGoDz4 #wearemiq #WomeninBusiness #WomeninMedia