Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she discusses the future of live sports and how media buyers can embrace the role of women athletes in shaping this dynamic industry. http://nlsn.co/60429IJhY
Nielsen
Software Development
New York, NY 1,134,908 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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🔊 “Audio’s dominance in media consumption is undeniable.” Join Bob Pittman, CEO and Chairman of iHeartMedia, in conversation with Nielsen as he discusses audio’s role in brand building and the importance of measurement. Discover how to optimize your marketing strategy. Watch now: https://bit.ly/4dAOvYT
The crucial role audio plays in marketing strategies
nielsen.com
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Rose Yan, VP of Marketing at Gold House, chats with Nielsen on the crucial role AANHPI consumers play in shaping media and marketing trends. Learn how to reach this influential audience with authentic representation. Don’t miss this conversation! Watch here: https://bit.ly/3AqIsYB
AANHPI Audiences’ Influence on Media Trends
nielsen.com
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Drive your objectives with confidence using Nielsen Sports' Sponsorship Strategy expertise! Just like athletes choose the right gear, we help you determine the value, timing and scale of potential investments. Contact us to learn more! http://nlsn.co/6048jpmRE
Contact Us - Nielsen Sports
https://nielsensports.com
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Nielsen reposted this
iHeart Chairman and CEO Bob Pittman sat down with Nielsen to share what he’s seeing in advertising, what to expect in 2025 and how broadcast radio and podcasting connect to the bigger picture for brands: https://lnkd.in/gmwmJrsb #AudioAdvertising #Marketing #BroadcastRadio #Podcast #AdTech #iHeartMedia
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Advertisers, how do you measure your campaign success when people watch TV together? Unlock the power of co-viewing! Learn how this essential metric can drive greater impact for your brand. Discover why advertisers need to measure co-viewing accurately. Nielsen’s new article explains it all: https://bit.ly/4dk2a6C
Need to Know: What is co-viewing, and why should you care?
nielsen.com
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🏅Elevate your campaigns with Nielsen's insights hub for the 2024 Paris Olympics! Gain information about fan insights, sponsorship trends and more. Explore now! http://nlsn.co/60489fuai
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Nielsen reposted this
Innovid's ad serving infrastructure x Nielsen ONE = seamless workflow + greater coverage for cross-media ad measurement. Learn more about how our collaboration could change an industry: https://bit.ly/3YtQjig
Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe
https://www.innovid.com
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Why is audio advertising and measurement crucial? Bob Pittman, CEO and Chairman of iHeartMedia, explains with Nielsen on how audio drives brand awareness and helps optimize marketing spend. 🎧 Discover the key insights and strategies. Watch now: https://bit.ly/4dAOvYT
The crucial role audio plays in marketing strategies
nielsen.com
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🚀 Elevate your sponsorship strategy with elite technology performance from Nielsen Sports! Our advanced AI technology, paired with human oversight, delivers contextually relevant insights across all media channels. Learn more! http://nlsn.co/6041jple1
Media Valuation - Nielsen Sports
https://nielsensports.com