Omnicom Media Group is expanding its partnership with Lumen Technologies to integrate attention data into Omni. This enhancement will boost attention-based planning capabilities, enabling more precise media decision-making and creative optimization across OMD, PHD, and Hearts & Science. https://bit.ly/4fCuPpp #BeOMG
About us
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
- Website
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http://www.omnicommediagroup.com
External link for Omnicom Media Group
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 1998
Locations
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Primary
195 Broadway
New York, US
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Chenies Street
London, England WC1E 7, GB
Employees at Omnicom Media Group
Updates
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OMG's Cross-Cultural Center of Excellence: ELEVATE partnered with NBCU-Telemundo this week to bring the excitement of the Summer Olympics to our 195 Broadway office as part of our Monthly Diverse Media Partner series. The event, held on Wednesday, July 31st, featured a photo booth, live streams of the games, light drinks, bites, and raffle prizes. A big thank you to our amazing partners at NBCU-Telemundo for hosting, and a special shout out to the OMG Elevate members who organized and coordinated the event: Daniel Gallagher (OMD), Natalia Rocha (OMG), Melissa Alvarez (PHD), Michael Roca (OMG), and Geoffrey Calabrese (OMG). #BeOMG #OMGElevate #DiverseMediaPartnerSeries #NBCUTelemundo #SummerOlympics
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Throughout July, OMG DE+I has partnered with Givsly to host the OMGlympics, a month-long competition with a purpose. This initiative aims to combat hunger locally and globally while engaging employees in meaningful activities across the country. Last week, employees across the network volunteered with Rise Against Hunger, participating in a meal marathon at their offices. Teams packed meals for youth experiencing hunger in remote, last-mile communities, contributing to the empowerment of children and families, nourishment of lives, and emergency response efforts. Together, we packed over 70,000 meals! Thank you to Rise Against Hunger, Givsly our sponsors (SiriusXM Media , Undertone by Perion, Amazon Ads, Roku, Nativo Inc, GSTV), and volunteers for supporting this cause and ensuring success in this event. #BeOMG
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Great news for Omnicom Media Group in the COMvergence Global & Regional 2023 Billings Rankings report, which showed our agencies outperforming for growth across all regions. https://bit.ly/4d87JVJ #BeOMG
Omnicom Media Group Agencies Outperform For Growth Across All Four Regions - OMG Transformation
https://transformation.omnicommediagroup.com
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Omnicom Media Group’s Kevin Blazaitis, who leads OMG’s integrated influencer practice, spoke with Next In Media about the challenge brands face in trying to find the right creator partners and how to measure their impact in relation to the rest of their media plans. https://bit.ly/3WvVSeQ #BeOMG
The Media Buying Industry Has to Figure Out Where to Put Creators
https://www.youtube.com/
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Another big win for an Omnicom Media Group agency as Hearts & Science is named media AOR for Tapestry. #BeOMG
There’s nothing more exciting for a media agency than working with a client known for looking beyond what’s proven to explore what’s possible - and that’s certainly true of our newest client, Tapestry. As a house of iconic accessories and lifestyle brands consisting of Coach, Kate Spade New York, and Stuart Weitzman, Tapestry has earned a unique position in the marketplace by stretching what’s possible in the world of fashion innovation and product excellence. As media AOR, Hearts & Science will stretch what’s possible, delivering omnichannel consumer experiences that build enduring customer relationships and brand growth.
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This year, at our 5th Annual OMG Diversity, Equity + Inclusion (DE+I) Retreat, our mission was to #LevelUp collectively as we #discovered more about each other’s leadership styles, #distilled the employee experience, and #delivered an enhanced culture to the OMG community. Over 60 resource groups and DE+I leaders came together to dialogue, workshop, and plan the future of our organization in collaboration with senior leaders. At OMG, DE+I is a lens through which we evaluate every aspect of our organization. Through this transformative experience, and via the support of our incredible C-Suite, we were able to deepen our commitment to these values. Thank you John Swift Diana Blancone Lindsay Belisle Maxine Enciso and our Omnicom OPEN Team Ana Leen and Sofia Fugón for your unwavering support. #BeOMG #BRGsAtOMG #LevelUp
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Omnicom Media Group’s Elevate group teamed up with Vevo to host a Pride Month happy hour at our NYC office. The event featured a DJ, trivia, food, drinks, and a drag show, creating a lively atmosphere embracing the spirit of Pride Month. A big thank you to our partners at Vevo and to our Elevate team for making this event possible, bringing together many from the office to connect and celebrate: Vevo: Robert Vélez, Rosa Aceves-Villalta, Danielle Kruger, Erica Dreher Ratner, Sophia Woodhouse, Andrew Molinari, Christine Rochford, Tyler Benedik, Melissa Sofo, Bindi Patel, Maegan Nevins OMG: Daniel Gallagher (OMD), Melissa Alvarez (PHD), Natalia Rocha (OMG), Michael Roca (OMG), Jason Rosenbaum, PHR (Annalect)
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Omnicom Media Group Chief Intelligence Officer, Joanna O'Connell discusses how influencers and shoppable ads drive new consumer purchase behaviors. https://lnkd.in/e27E7j-z #BeOMG
Influencers Are Becoming Engines of Commerce, Omnicom's O'Connell Says - OMG Transformation
https://transformation.omnicommediagroup.com
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In our third installment of Lessons With Leaders, we featured Jonavan Smith, CFO of US Strategic Investments at OMG and Executive Sponsor of OMG's Black Leadership Network. Jonavan openly shared his professional journey, from starting as an Accounting Manager to becoming Chief Financial Officer. He provided valuable insights on navigating both successes and challenges as an executive leader. His inspiring message encouraged our audience of business resource group (BRG) members to lead with courage and curiosity, regardless of their role in the organization. Jonavan Smith shared, "Stay curious and don't get locked into a silo. Be accountable for your own growth and be intentional in your learnings and how you achieve your goals. There's so many resources and networks to tap into to get a broader understanding and different perspectives of OMG. That's how I was able to learn the business across the network." At the end of the session, we gifted each attendee a copy of one of Jonavan's favorite books, “And Then We Rise: A Guide To Loving and Taking Care of Self” by Common. #LessonsWithLeaders #BRGsAtOMG
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