Overproof

Overproof

Technology, Information and Internet

Miami, Florida 2,490 followers

Market Intelligence for Beverage Alcohol Industry

About us

Overproof is a business intelligence company that helps spirit, beer and wine brands create, execute and analyze winning brand strategies. We are on a mission to level the playing field in the heavily monopolized beverage alcohol industry, and give anyone with a dream – regardless of company size – the power to plan for the future of their business and brand. Overproof's commercial planning and brand management platform gives customers access to data, insights, methodologies, networks and tools that help build business success.

Website
https://overproof.com/
Industry
Technology, Information and Internet
Company size
11-50 employees
Headquarters
Miami, Florida
Type
Privately Held
Founded
2018

Locations

Employees at Overproof

Updates

  • View organization page for Overproof, graphic

    2,490 followers

    Say hello to Overproof 3.0! Discover our most advanced app update yet, packed with essential AI-driven features and insights to supercharge your team's efficiency and impact. Ready to transform your sales and marketing strategy from the field to the boardroom? Book a demo today and empower your team with the tools for success. 👉 https://bit.ly/3A5C5tM

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  • View organization page for Overproof, graphic

    2,490 followers

    Overproof's 3rd Annual Menu Analysis of Tales of the Cocktail Foundation's Spirited Awards nominees is here! 🏆🍸 We've gathered valuable insights from the country's most influential cocktail programs, analyzing data from 135 venues, 361 suppliers, and 968 brands. Our comprehensive analysis covers the top 10 regional nominees for Best Hotel Bar, Cocktail Bar, Restaurant Bar, Bar Team, and New Cocktail Bar from the 2024 TOTC Spirited Awards. 🔗 Download report: https://bit.ly/3LCutRU This year, we've also included a year-over-year (YOY) comparison of the top 10 leading suppliers and brands by total menu mentions from 2022-2024, highlighting the dynamic trends and shifts in the cocktail industry over the past three years. Our findings reveal the brands and suppliers that are making waves in the cocktail world, showcasing the latest trends in spirit categories from amaro to bourbon, tequila to vodka, and gin to rum. Whether you're a cocktail enthusiast, bar owner, global alcohol supplier, or an emerging alcohol brand, this report is a must-read. At Overproof, we pride ourselves on being the leading business intelligence platform for the alcohol industry. Our advanced technology enables us to analyze and understand beverage menus at an unprecedented scale, providing you with the insights you need to stay ahead in the market. Dive into the report now and share your thoughts in the comments below!

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  • View organization page for Overproof, graphic

    2,490 followers

    Want to scale your alcohol brand but need capital to fuel your growth? Our comprehensive guide on securing Series A funding is now available. Learn how to navigate the complexities of raising millions, from preparing your pitch to finding the right investors. 📈💰 Download the free guide and discover the path to successfully raising capital for your alcohol brand: https://bit.ly/3Lcqr2F #Overproof #SeriesAFunding #AlcoholBrand #BusinessDevelopment

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  • View organization page for Overproof, graphic

    2,490 followers

    Do you enjoy the challenge of crafting digital marketing strategies that not only catch the eye but also convert? Overproof is hiring a #DigitalMarketingManager to join our team in Miami. This role is central to developing dynamic digital campaigns aimed at generating qualified leads and enhancing B2B engagement within the alcohol industry. To learn more or apply, visit: https://bit.ly/3VZhJuO #Overproof #MarketingJobs #MiamiJobs #CareerOpportunity #DigitalMarketing

    Hiring for  Digital Marketing Manager (B2B, Full Time) for Miami - Mid-Senior level

    Hiring for Digital Marketing Manager (B2B, Full Time) for Miami - Mid-Senior level

    overproof.freshteam.com

  • View organization page for Overproof, graphic

    2,490 followers

    A little over a month ago, our CEO Marc De Kuyper delivered a keynote at Columbia Business School's 2024 Family Enterprise Conference. He discussed 11 generations of succession and how his journey in the family business inspired him to break from tradition and pursue innovation. Frustrated by the lack of business intelligence for smaller and emerging brands, Marc set out to level the playing field in the alcohol industry. Marc founded Overproof, the leading digital transformation partner for the alcohol industry, to address this need. Overproof builds AI-driven data solutions for brands of all sizes, providing actionable insights that empower them to make informed business decisions. Marc continues to drive growth and success in both his family business and the industry as a whole through technology and innovation. #Leadership #BusinessIntelligence #AlcoholIndustry #Innovation #ColumbiaBusinessSchool

    View profile for Marc De Kuyper, graphic

    Founder & CEO - SaaS | Data services | DX | AI development | Advanced business analytics

    Several weeks after my keynote at CBS Global Family Enterprise Program, I am reliving great memories and having continued interactions with the bright people at Columbia Business School. I met Professor Gaia Marchisio more than 20 years ago, and ever since, we both learned soo much from so many people that shared their stories during seminars and education programs we attended. It was a true honor to give back this time. All while I was able to learn from the experiences shared back with me. Thank you again CBS, Gaia Marchisio and Tricia Philip-Rao!

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  • View organization page for Overproof, graphic

    2,490 followers

    As Cinco de Mayo approaches, we're stirring up the classic debate: Grand Marnier or Cointreau for the perfect Margarita? 🍊 Which orange liqueur wins your vote—Cointreau's vibrant citrus flavor or Grand Marnier's luxurious cognac essence? Does your choice match the popular pick in your state? Check out one of our most popular blogs to see how your preferences compare to regional trends and share your thoughts below! https://bit.ly/4dscYjW

    Grand Marnier Vs. Cointreau: The Great Debate - Overproof

    Grand Marnier Vs. Cointreau: The Great Debate - Overproof

    https://overproof.com

  • Overproof reposted this

    View profile for Sherman  G. Mohr, graphic

    My company delivers liquid to lips samplings, activations, and tech that grows revenue for alcohol suppliers and the entire customer base they serve.

    #Spirits brands are gaining a significant edge with Overproof tech. If you're responsible for your brand's growth, you owe it to yourself to take a meeting with the team. Krista Schubert, Nick Nistico, and Diana Arellano will revolutionize your business. #spiritsindustry #wineindustry #Spiritsmarketing #liquidtolips

    View profile for Nick Nistico, graphic

    Vice President of Enterprise Sales

    At Overproof, we’re revolutionizing how suppliers harness on-premise menu data to drive business growth. The screenshots below from our portal, derived from proprietary methods of menu extraction and verification of: Jan/Feb 2024 54,000 Independent On-Premise Venues 86,000 Menus 925 Suppliers and 2,425 Brands Curious about how your brand performs against the competition? Our platform offers unmatched insights into menu coverage, showcasing where your and your competitors' brands are featured in cocktails. With precise filtering tools, you can strategically create targeted account sets, enabling your field team to zero in on key opportunities. Discover how the top suppliers and hundreds of niche brands are leveraging our data. Our insights team lives and breathes data, providing you with not just SHOW data, but GO DATA! Interested in a deeper dive? Reach out for a demo with myself or an Overproof representative today. Let's explore how we can tailor solutions to your needs. Have Questions? Drop them in the comments, or ask about any cocktail or brand directly and i'll do my best to reply with some insights!

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Funding

Overproof 7 total rounds

Last Round

Convertible note

US$ 4.5M

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