Say hello to Overproof 3.0! Discover our most advanced app update yet, packed with essential AI-driven features and insights to supercharge your team's efficiency and impact. Ready to transform your sales and marketing strategy from the field to the boardroom? Book a demo today and empower your team with the tools for success. 👉 https://bit.ly/3A5C5tM
Overproof
Technology, Information and Internet
Miami, Florida 2,490 followers
Market Intelligence for Beverage Alcohol Industry
About us
Overproof is a business intelligence company that helps spirit, beer and wine brands create, execute and analyze winning brand strategies. We are on a mission to level the playing field in the heavily monopolized beverage alcohol industry, and give anyone with a dream – regardless of company size – the power to plan for the future of their business and brand. Overproof's commercial planning and brand management platform gives customers access to data, insights, methodologies, networks and tools that help build business success.
- Website
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https://overproof.com/
External link for Overproof
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Miami, Florida
- Type
- Privately Held
- Founded
- 2018
Locations
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Primary
425 NW 26th St
Miami, Florida 33127, US
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Francisco Miguens 180
Santa Fe, Santa Fe 3000, AR
Employees at Overproof
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Patrick Hoogendijk
COO/CFO at Overproof
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Patrick Stal
Marketing @HelloFresh | Scaling Customer Growth Internationally | ex: Zepz, N26, Uber, TomTom | Investor | Advisor
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Marc De Kuyper
Founder & CEO - SaaS | Data services | DX | AI development | Advanced business analytics
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Christian Henning
Vice President at Overproof LLC
Updates
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Overproof's 3rd Annual Menu Analysis of Tales of the Cocktail Foundation's Spirited Awards nominees is here! 🏆🍸 We've gathered valuable insights from the country's most influential cocktail programs, analyzing data from 135 venues, 361 suppliers, and 968 brands. Our comprehensive analysis covers the top 10 regional nominees for Best Hotel Bar, Cocktail Bar, Restaurant Bar, Bar Team, and New Cocktail Bar from the 2024 TOTC Spirited Awards. 🔗 Download report: https://bit.ly/3LCutRU This year, we've also included a year-over-year (YOY) comparison of the top 10 leading suppliers and brands by total menu mentions from 2022-2024, highlighting the dynamic trends and shifts in the cocktail industry over the past three years. Our findings reveal the brands and suppliers that are making waves in the cocktail world, showcasing the latest trends in spirit categories from amaro to bourbon, tequila to vodka, and gin to rum. Whether you're a cocktail enthusiast, bar owner, global alcohol supplier, or an emerging alcohol brand, this report is a must-read. At Overproof, we pride ourselves on being the leading business intelligence platform for the alcohol industry. Our advanced technology enables us to analyze and understand beverage menus at an unprecedented scale, providing you with the insights you need to stay ahead in the market. Dive into the report now and share your thoughts in the comments below!
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Want to scale your alcohol brand but need capital to fuel your growth? Our comprehensive guide on securing Series A funding is now available. Learn how to navigate the complexities of raising millions, from preparing your pitch to finding the right investors. 📈💰 Download the free guide and discover the path to successfully raising capital for your alcohol brand: https://bit.ly/3Lcqr2F #Overproof #SeriesAFunding #AlcoholBrand #BusinessDevelopment
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Do you enjoy the challenge of crafting digital marketing strategies that not only catch the eye but also convert? Overproof is hiring a #DigitalMarketingManager to join our team in Miami. This role is central to developing dynamic digital campaigns aimed at generating qualified leads and enhancing B2B engagement within the alcohol industry. To learn more or apply, visit: https://bit.ly/3VZhJuO #Overproof #MarketingJobs #MiamiJobs #CareerOpportunity #DigitalMarketing
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Meet us at Bar Convent Brooklyn! Our team members Krista Schubert and Jack Buendia will roam the halls of Industry City on June 11-12, connecting with alcohol brands, sharing insights, and exploring new opportunities. Are you planning to be there? DM us to set up a meet-up!
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Advertising your alcohol brand on Facebook can effectively reach your audience, but it requires a careful and responsible approach. Need a refresher on the Do's and Don'ts for crafting an alcohol ad on Facebook? Check out our blog for best practices before launching your next campaign. 🔗 https://bit.ly/3Kbndf3
The Do's and Don'ts of Alcohol Advertising on Facebook - Overproof
https://overproof.com
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A little over a month ago, our CEO Marc De Kuyper delivered a keynote at Columbia Business School's 2024 Family Enterprise Conference. He discussed 11 generations of succession and how his journey in the family business inspired him to break from tradition and pursue innovation. Frustrated by the lack of business intelligence for smaller and emerging brands, Marc set out to level the playing field in the alcohol industry. Marc founded Overproof, the leading digital transformation partner for the alcohol industry, to address this need. Overproof builds AI-driven data solutions for brands of all sizes, providing actionable insights that empower them to make informed business decisions. Marc continues to drive growth and success in both his family business and the industry as a whole through technology and innovation. #Leadership #BusinessIntelligence #AlcoholIndustry #Innovation #ColumbiaBusinessSchool
Several weeks after my keynote at CBS Global Family Enterprise Program, I am reliving great memories and having continued interactions with the bright people at Columbia Business School. I met Professor Gaia Marchisio more than 20 years ago, and ever since, we both learned soo much from so many people that shared their stories during seminars and education programs we attended. It was a true honor to give back this time. All while I was able to learn from the experiences shared back with me. Thank you again CBS, Gaia Marchisio and Tricia Philip-Rao!
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As Cinco de Mayo approaches, we're stirring up the classic debate: Grand Marnier or Cointreau for the perfect Margarita? 🍊 Which orange liqueur wins your vote—Cointreau's vibrant citrus flavor or Grand Marnier's luxurious cognac essence? Does your choice match the popular pick in your state? Check out one of our most popular blogs to see how your preferences compare to regional trends and share your thoughts below! https://bit.ly/4dscYjW
Grand Marnier Vs. Cointreau: The Great Debate - Overproof
https://overproof.com
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Wondering how Overproof can drive your brand forward? Watch our new explainer video to understand how our AI-driven technology gathers, analyzes and transforms your sales and marketing data into decisions you can act on, eliminating any guesswork.
Grow Your Alcohol Brand with Overproof
https://www.youtube.com/
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Overproof reposted this
My company delivers liquid to lips samplings, activations, and tech that grows revenue for alcohol suppliers and the entire customer base they serve.
#Spirits brands are gaining a significant edge with Overproof tech. If you're responsible for your brand's growth, you owe it to yourself to take a meeting with the team. Krista Schubert, Nick Nistico, and Diana Arellano will revolutionize your business. #spiritsindustry #wineindustry #Spiritsmarketing #liquidtolips
At Overproof, we’re revolutionizing how suppliers harness on-premise menu data to drive business growth. The screenshots below from our portal, derived from proprietary methods of menu extraction and verification of: Jan/Feb 2024 54,000 Independent On-Premise Venues 86,000 Menus 925 Suppliers and 2,425 Brands Curious about how your brand performs against the competition? Our platform offers unmatched insights into menu coverage, showcasing where your and your competitors' brands are featured in cocktails. With precise filtering tools, you can strategically create targeted account sets, enabling your field team to zero in on key opportunities. Discover how the top suppliers and hundreds of niche brands are leveraging our data. Our insights team lives and breathes data, providing you with not just SHOW data, but GO DATA! Interested in a deeper dive? Reach out for a demo with myself or an Overproof representative today. Let's explore how we can tailor solutions to your needs. Have Questions? Drop them in the comments, or ask about any cocktail or brand directly and i'll do my best to reply with some insights!
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