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64% of Gen Z scrolls TikTok every day. 👋 Top 5 TikTok Trends in 2024: (That are driving purchases) 1. "Man in Finance" Song: → 53M+ views, adopted by Duolingo, NFL, United Airlines → Spawned remixes, flash mobs, and brand collaborations 2. "Watch My _____ For Me" Prank: → Evolved from pet/baby videos to workplace humor → Brands like Anthropologie, Call of Duty leveraging for engagement 3. "Four Seasons Baby" Meme: → 78M+ views, 9M+ likes on original video → Led to luxury partnerships (Four Seasons, Tarte Cosmetics) 4. "We're ____, of course we ____" Format: → Used by Kim K's Skims, driving millions of views → Adopted by PBS Kids, Rare Beauty for behind-the-scenes content 5. Pop Girl Renaissance: → Sabrina Carpenter and Chappell Roan amassed 5B+ views → Driving beauty trends, spawning product tutorials 📌 Why this matters for brands: - Gen Z expects brands to participate authentically in platform culture - Trends quickly evolve from entertainment to influencing purchase decisions - TikTok is the new product discovery engine for Gen Z You need to meet Gen Z where they are. And most of their day? That's on TikTok. -- 👋 P.S. Follow GRIN for more creator content Liked this? ♻️ Repost to share.