Placer.ai

Our latest Placer Snapshot delves into the evolving landscape of key industries shaping commercial real estate. The report explores the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2024. Here's a snapshot of what we found: 👇🏻 → Office visit recovery data points to stronger return-to-office (RTO) rates for cities on the East Coast. → With hybrid work now standard in many industries, office visits are increasingly coming from those living within three miles of their workplace – suggesting that the RTO is being driven by employees living near the office. → Following significant drops in 2020 and 2021, the median household incomes (HHIs) of mall visit trade areas have returned to what they were pre-pandemic. → States such as Florida, Texas, Arizona, and Colorado have seen significant population growth since 2020, with suburban areas seeing the most impressive gains. Discover more insights by checking out the full report linked in the comments below.

Happy National Book Lovers Day! 📚 Bookstores like Barnes & Noble are seeing a surge in visitors in 2024. Who do you think is contributing most to this trend? Cast your vote below and stay tuned for the results!

Morning coffee is back in full swing! ☕ The return to office is driving a surge in visits to coffee shops, especially in early morning hours near office buildings. This trend underscores how revitalizing office life is creating new opportunities for local businesses. As the return to office unfolds, we’re seeing broader benefits for surrounding establishments. #ReturnToOffice #CoffeeIndustry #BusinessGrowth #UrbanTrends

Our Void Analysis tool just got a huge upgrade that opens a whole new world for shopping center owners! Void Analysis reports can now evaluate an extensive range of brands as potential tenants. These now include Local and Small Businesses in your analysis, and unlock more opportunities to optimize the tenant mix, improve the performance of commercial properties, support small businesses, and develop the local economy. #commercialrealestate #smallbusiness #analysis

Our latest white paper offers a comprehensive analysis of the hospitality market across six major hotel categories. Here’s what we found: 👇 🔹 Upper Midscale Hotels Lead Recovery: Despite a 4.3% overall drop in hotel visits in Q2 2024 compared to Q2 2019, Upper Midscale Hotels have seen a 3.5% increase in visits. Luxury and Upscale Hotels have closed their pre-pandemic visit gaps. 🔹 Shift in Visit Share: Upper Midscale and Upscale hotels have gained a larger share of the market. From H1 2019 to H1 2024, Upper Midscale hotels increased their visit share from 28.7% to 31.2%. 🔹 Affluent Visitors Drive Growth: Brands like Trademark Collection by Wyndham and Fairfield by Marriott have seen a rise in median household incomes among their visitors, indicating a strong recovery driven by more affluent customers. 🔹 Regional Hotspots: Areas like Salt Lake City, UT; Palm Bay, FL; San Diego, CA; and Richmond, VA are experiencing robust growth in Upper Midscale hotel visits. 🔹 Extended-Stay Success: Extended-stay chains like WoodSpring Suites and InTown Suites are thriving, particularly with young professionals seeking flexible work and travel options. 🔍 For a detailed look into these hospitality trends and more, check out our full report linked below in the comments!

We'll be closing out the summer on a high note! Here's where we'll be throughout the next two months: ✈ Retail Live! Nashville ✈ Retail Live! South Central ✈ NRTA Annual Conference ✈ International Downtown Association Annual Conference ✈ International Economic Development Council Annual Conference ✈ Blueprint: The Future of Real Estate 2024 ✈ CORFAC International Fall Conference Catch us there to meet the team and learn more about Placer. Interested in setting up a demo or booking an appointment with us at any of these events? DM us!

McDonald’s $5 Meal Deal is serving up results this summer! According to our insights featured in Yahoo Finance, since the deal was introduced, foot traffic has seen a notable boost, with increases of 2.8% the week of July 1 and 2.4% the week of July 8 compared to last year. Our head of analytical research, R. J. Hottovy, CFA, provided valuable insights on how the promotion is attracting customers. Thank you, Brooke DiPalma, for featuring Placer in your latest article! Check out the full article to explore the impact of this deal on McDonald's strategy and what it means for the industry: yhoo.it/3A3tbNr #summerdeal #marketing #promotion Jesse Kent Derring-Do Inc.

Our newly launched Placer 100 index reveals two key insights into the state of brick-and-mortar spaces: 1️⃣ Success Nationwide: The success of top retail and restaurant players is distributed fairly evenly across the country. 2️⃣ Urban Growth: Significant growth in urban areas suggests that the recovery, driven by trends like the return to office, is likely to continue into 2024. 🔍 For an in-depth look at the Placer 100 and what it means for the industry, check out our full report: https://lnkd.in/d99xGzqE

🌊 This July was all about riding the wave of resurgence. Dive into our new edition of TL;DR for the full scoop on what you need to know from this month. Here’s what you’ll find inside: - Yeti: ahead of the curve - Record-breaking #film comeback - Chipotle mastering loyalty - Industries leading the office return - Evolving #retail needs - Preparing for a cookie-less world - Apparel market rebound Check out the complete #newsletter below ⤵

Our Map Studio is the highlight of the summer 🌞 Easily manage the display of properties using the Hide/Show POIs option and highlight key areas with custom polygons and free text. Add more audience insights with an expanded range of map layers, now featuring the following new layers: ⛱️ Predominant PersonaLive Families - Present the main household segment in each region based on residents’ online & offline behavioral traits. ⛱️ Population Growth - Visualize the recent growth trend in the region or the 5-year projected population growth. See it in action below! #consumerbehavior #growth #analytics