When was the last time your team worked on persona development or ICP materials? Even waiting 2 years to refresh these can put your team behind. 🎤: Director of B2B Growth, Derek Gerber #personadevelopment #icp #b2b
Power Digital Marketing
Advertising Services
San Diego, CA 166,075 followers
We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
About us
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
- Website
-
http://www.powerdigitalmarketing.com
External link for Power Digital Marketing
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate
Locations
-
Primary
2251 San Diego Ave
a250
San Diego, CA 92110, US
-
407 Broome St
6th floor
New York, NY 10013, US
-
1201 Wilson Blvd
Ste 28-111
Arlington, VA 22209, US
Employees at Power Digital Marketing
-
Anabela Fernandes Perozek
Founder | Chief Marketing Officer | Advisor | Board Member | Accelerating Profitable Revenue Growth
-
Chad Rader, MBA
Group Director @ Power Digital | I elevate brands and accelerate revenue with purposeful insights and next-level measured digital strategic solutions.
-
John Taumoepeau
-
Nathan Wade
Platform Engineering | Solutions Architecture | SecOps
Updates
-
Calling all social media users! Our Social Team has just launched our official State of Social 2024 Research Study! This is your chance to help us dive deeper into social media habits, consumer trends, and more. Take the survey here, and be entered to win a $250 gift card! 👉 https://lnkd.in/gExCdw9
-
It's our favorite time of year. Applications for our Fall 2024 internship program are live! 👇👇👇
Its that time of year again! 🍂 Power Digital Marketing is now accepting applications for our Fall 2024 internship program! 🚀 Are you a student looking for hands-on experience in the digital marketing world? We offer a variety of remote and in-person opportunities! 🕘 Our Fall 2024 internship program will be starting as early as September and ending in early December. So if this timeline works for you, please apply! Comment to let me know you applied! 🎉 _____________________ ⭐ Affiliate Partnerships Marketing Internship - https://lnkd.in/gQzZk5ih ⭐ Analytics Reporting Internship - https://lnkd.in/gpXCRUBh ⭐ Content Copywriting & Editing Internship - https://lnkd.in/ghA2aRxZ ⭐ Fashion Internship, Client Services - https://lnkd.in/gqwCaGYQ ⭐ Graphic Design Internship, Creative - https://lnkd.in/gCHz95RJ ⭐ Lifecycle Marketing Internship - https://lnkd.in/g4JmRqtb ⭐ Marketing Operations Internship - https://lnkd.in/gissU2QQ ⭐ Paid Social Internship - https://lnkd.in/gtcRqhVK ⭐ People and Culture Internship - https://lnkd.in/gXSjjBrw ⭐ Organic Search Internship - https://lnkd.in/gB85dfkh ⭐ Paid Media Internship - https://lnkd.in/gnWScF_4 ⭐ Public Relations Internship - https://lnkd.in/gjnexMt7 ⭐ Public Relations Internship (NYC Location) - https://lnkd.in/g3q-FTGr ⭐ Retail Marketplace (Ecommerce) Internship - https://lnkd.in/gNTM9XD4 ⭐ Retail Marketplace Search Ads Internship - https://lnkd.in/g6kpvVAH ⭐ Social Media Internship - https://lnkd.in/gZGadGaY ⭐ Talent Acquisition Internship - https://lnkd.in/gC9cjvKr ⭐ TikTok Advertising Internship - https://lnkd.in/gkhXKUSr ⭐ Retail Marketplace Display Advertising Internship - https://lnkd.in/g4G9uxgx #internship #digitalmarketing #fallinternship #powerdigitalmarketing #hiring #students #remotework #campusrecruitment
-
Power Digital Marketing reposted this
Taking a moment to GUSH over this *perfect* collab between Fishwife and Lisa Says Gah, & the absolutely lovely journalists that covered it! This was such a fun one to work on. Megan Wahn for Bon Appetit: https://lnkd.in/e84P_TBu |and| https://lnkd.in/ePxYjHGt Hannah Kerns for Byrdie: https://lnkd.in/eb-mQac8 Katie Brown for Food & Wine: https://lnkd.in/erYMGf5A Zoe Brown for The Quality Edit: https://lnkd.in/ecRpDHtc Sara Tane for her fab substack, This Sh*t Rocks: https://lnkd.in/eK4Z4xXi Dominique Pariso for New York Magazine's The Strategist: https://lnkd.in/eSq4sQhs Meredith Holser for Brit + Co: https://lnkd.in/erZCNc96 cc: Becca Millstein, Power Digital Marketing
Everything We Want From the Lisa Says Gah x Fishwife Collaboration
bonappetit.com
-
Successful team integrations are rooted in our people. Here's what Head of CRO Alex Zamora has to say about his experience integrating with Power Digital as part of our acquisition of Endrock, and how our People Team has made an impact so far. 👏 #integration #people #teamculture
-
2024 is all about playing to win, and our team did just that in Q2. Watch how our team members showcased a growth mindset throughout the quarter, and how we're maintaining that focus in Q3. Plus, hear some inspiration from a Team USA icon who knows a little something about playing to WIN!🏅👇 #growthmindset #playtowin
-
Power Digital Founder + Chairman Grayson Lafrenz was inspired to start the business with a people-first vision from the jump. Listen below to hear why and how that foundation has led to our continued growth. #companyculture #growth #entrepreneurship
-
Power Digital Marketing reposted this
I am SO proud to share that Power Digital Marketing's 2024 State of Social Survey is now LIVE! These results will help back and inform current and future strategies, giving us insight into how YOU use social media for shopping, entertainment, research, AI, and more. I have to give a big shoutout to our amazing team who led the charge here: Hannah Halton, Ashly Brown Macelli, Sierra Clare, MPA, and Zellie Vaz (Friedman)! Take the survey here (you could win some 💸💸💸!): https://lnkd.in/gunedZn
-
If you're running an organization that instructs team members to hold their feedback, Marissa Heckman would like to have a chat. 👇
Last week I conducted a routine manager role play certification, and I was saddened to hear something I’ve heard before during these sessions. Me: “Before we dive in, how have the manager training sessions been going for you?” Team member: “So helpful. My last company instructed us to hold feedback until annual reviews. Coming here and going through this program, it was shocking and refreshing to hear the exact opposite. I look back and cringe thinking how terrible I was giving feedback.” Who are these companies? Can I meet with them, please? This only hurts everyone involved, including the business. It impacts its psychological safety, stunts growth, and kills trust. It’s a losing strategy. What works better - and yes, is harder to pull off - is building a culture of radical candor. 🤝 Here is my advice for those looking to build such a culture: 📖 Read The New One Minute Manager 📚 Read Radical Candor 📙 Read Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Business 🌪 Be a force for change 🛑 Implement a No Surprise Rule (see below) We’re not perfect at Power, but we try every day to get better. And we invest in our managers with a high degree of intentionality. Even experienced managers new to Power Digital Marketing go through training to ensure we’re on the same page. Our Performance Reviews happen not once, but twice a year and have a strict NO SURPRISE RULE. If we’re practicing timely radical candor, there’s no concern in having a no surprise rule. There's a terrific metaphor from Profit from the Positive that stays with me. Performance reviews are dessert. When done well, they're great. To be great, they have to include the right ingredients. And a person cannot live off of dessert alone. They need nutritious meals. Guess what the meals are.... real time feedback. Speaking of performance reviews, we’re about to kick off our H2 review cycle. And the beautiful thing about it is… I’m EXCITED for it. That speaks volumes of our managers and our team.
-
Need inspiration for your TikTok content this week, or just want a look into what's trending? Get a sneak peek of our platform trends report here below. 👇 You can learn more about our full-service TikTok offering here: https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktokshop #tiktokforbusiness