This is Hue. going the extra 0.005 for our beauty brand partners 🥇 Have you heard about Hue's Shoppable Video platform yet? No? We'd love to introduce ourselves 🤝 💜 ⬇️ Hue is an expert in highly converting authentic user-generated video reviews as a source of product discovery and social proof. Follow our LinkedIn page to stay up-to-date on our product launches, case studies, industry reports and more. #olympics #sports #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce #beauty #shoppablevideo Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes
Hue.
Software Development
San Francisco, CA 2,714 followers
Comprehensive UGC solutions for beauty & fashion brands #poweredbyhue
About us
Hue helps brands embed authentic UGC videos on your website to give customers confidence to add to cart. Did you know that 88%+ of customers seek videos of people trying products (i.e. social proof) before purchasing them? Hue offers the most comprehensive, hassle-free experiences with end-to-end tech integration & UGC sourcing from our vetted creator community. Our shoppable UGC technology embeds directly on brand and retailers websites, allowing them to showcase authentic UGC video reviews, application videos and tutorials. Repurpose your authentic content for ads, social, email marketing & more. We’ve launched our technology with partners including Credo Beauty, the world's largest clean beauty retailer, Surratt Beauty, and Laura Geller Beauty. For more information, visit out website www.poweredbyhue.com.
- Website
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https://poweredbyhue.com/
External link for Hue.
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
San Francisco, CA, US
Employees at Hue.
Updates
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The Hue team is #hiring for a 2024 Fall Content Marketing Intern! Are you or do you know a Marketer interested in interning at a mission based, fast-growing startup? 💜 ✍ Apply to the 2024 Content Marketing Internship at Hue here: https://lnkd.in/g-3_qM5J 📢 Share this job description with your network: https://lnkd.in/g9dJMgNc Nicole Clay Janvi Shah Sylvan Guo Holly Guenther Elena Allison Shraddha Harikumar Noureen Shallwani Angel Catalan
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Hue. reposted this
The viral #lipstickcolortheory trend (225M posts) on #TikTok shows people with different skin tones applying the same lipstick. 😲💄 Hue. data shows that customers CONVERT MORE when brands add this social proof to eComm! ⬇ Here are 4 Ways Customers Engage with UGC on eComm to Select Lip Shades! 🔍 Customers filter UGC videos by skin tone to see how a lipstick shade looks on someone with a similar complexion. 👍🏾 Customers with tan to deep skin tones engage with UGC on eComm at higher rates than customers with lighter skin tones. 💖 Customers consider their undertone when buying lipsticks online and look for UGC of people with similar undertones Ex: a red lipstick shade might appear coral on warm undertones and pink on cool tones. 💋 Lip pigmentation matters! Customers with pigmented lips look for UGC that demonstrates how a lipstick with cover or complement the different tones in their lips. TATCHA, Credo Beauty, Fashion Fair, LLC, and SOSHE Beauty are best-in-class examples of beauty brands using UGC on lipstick product pages to help customers find the best shade to complement their skin tone. Want to bring lipstick UGC to your eCommerce? Learn more: https://lnkd.in/e2FzBarT #colortheory #shadematching #poweredbyhue #beautymarketing #huecommunity #marketing #beauty #shoppablevideo #videocommerce Sylvan Guo Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes Angel Catalan
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With the rise of CGI in content marketing, which beauty brands have effectively leveraged this technology in their creative storytelling? 💭💄 🇫🇷💧We loved seeing Caudalie use their dark spot serum to “clean” the Seine in Paris in preparation for the Olympics! #olympics #contentmarketing #sports #creativestorytelling #poweredbyhue #beautymarketing #huecommunity #marketing #beauty Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes
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In 2022, Hue. launched a video-powered Shade Matching Quiz after +500 beauty customers told us in interviews “I want to see products on skin like mine” when shopping online. ⬇️ So, we created an online experience to help customers do just that. 🤝 Our founders, as women of color, experienced the same challenge of finding beauty products online and decided to turn these insights into innovation.💡 Today, 45+ beauty brands trust Hue to help customers personalize their shopping experience with video social proof. Since launching, a total of 3.8M users have taken Hue’s Shade Matching Quiz! Millions of users have entered their skin tone, undertone, skin type, and age range to not only match them to their perfect shade but also match them to video of someone like them reviewing the product. WOW! This incredible milestone makes us reflect on our journey and the hard work we’ve put in to reach this point. #representationmatters #milestone #poweredbyhue #beautymarketing #huecommunity #marketing #beauty #shoppablevideo #shadematching Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes
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With beauty taking over sports and the Olympics, what's the most memorable marketing campaign you’ve seen recently? 💭💄🌟 🥇We are loving K18 Hair’s partnership with Team USA gymnast Simone Biles! #olympics #beautybusiness #sports #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce #beauty #shoppablevideo Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes
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🚨Hey Beauty Marketers! Have you heard of Hue yet? Don’t forget to add ‘research Hue for Shoppable Video’ to your to do list! 💜 #shadematching #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce #digitalmarketer #beauty #shoppablevideo #emailmarketing Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes
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💭 Curious about how to achieve a 24.6% add-to-cart rate from your shade matching? Learn from Hue’s experts to maximize eComm quiz performance ⬇ #shadematching #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes
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Hue. reposted this
Life really does have a way of coming full circle ✨ Growing up, Laura Mercier was more than just a makeup brand to me—it was a special connection with my mom, filled with memories of doing our makeup together with their products. Hue. has recently launched on Laura Mercier Cosmetics' Caviar Sticks and Translucent Setting Powder Ultra Blur product pages, bringing authentic video reviews to their customers. It's been an absolute dream to work alongside their amazing team! 💄 💜 #poweredbyhue #beautymarketing #huecommunity Janvi Shah Nicole Clay Sylvan Guo Elena Allison Leslie Aboytes Noureen Shallwani Shraddha Harikumar Crystal Manyloun Rachel Korenstein Carney Nir Irene Cassedy Lauren Castillo, MBA Nicole E. Lawson Brice Berg
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Looking to boost your conversions with UGC videos, but unsure what performs best? Let Hue help you identify the secrets to sourcing content that converts 🔍 #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce Sylvan Guo Nicole Clay Janvi Shah Holly Guenther Elena Allison Noureen Shallwani Shraddha Harikumar Leslie Aboytes