Tired of default channel “noise” in Google Analytics 4?🔊 Our latest blog by Business Analytics and Insights Lead Krista Cataldo, MBA dives deep into how to tackle the clutter and get accurate marketing data from GA4. Discover practical solutions to clean up your reports, ensure accurate attribution, and make the most of your marketing data. Read the blog: https://lnkd.in/ew-E_5GR #GA4 #DigitalMarketing #DataAnalytics #Optimization
Primacy
Marketing Services
Farmington, Connecticut 7,776 followers
We're a digital experience agency crafting purposeful brand experiences that maximize customer lifetime value.
About us
Hello, we're Primacy, a nationally recognized top agency that accelerates growth by building exceptional brand experiences. Primacy's best-in-class, tenured experts work with purpose-driven leaders who have the power to redefine the future in our core 4 industries: education, financial services, health, and manufacturing. Together, we're proud to solve some of today's most important challenges to elevate the human experience. Outsized growth starts by visiting primacy.com.
- Website
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http://www.primacy.com
External link for Primacy
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Farmington, Connecticut
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Creative, Strategy, Digital Marketing, Analytics, Agency, User Experience, SEO, Paid Search, Website Design, Development, Advertising, and Emerging Technology Implementation
Locations
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Primary
1577 New Britain Ave
Farmington, Connecticut 06032, US
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160 State Street
10th Floor
Boston, MA 02109, US
Employees at Primacy
Updates
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Finding the right employees, launching a new product, or evolving your brand—Primacy and Digital United partner with some of the world's top manufacturing companies to help them break through the noise. Whether it's a customer-facing website, portal/intranet, or immersive reality, our team is passionate about creating powerful experiences. Learn more about our work here: https://lnkd.in/gRpaBsnP #ManufacturingMarketing
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Some secrets are meant to be shared. Associate Director of Experience and Content Strategy, Julia Djeke shares how to craft compelling higher education narratives and marketing campaigns by leveraging segmentation, visual storytelling, and more. Learn strategies for creating impactful, omnichannel campaigns that resonate with diverse audiences. 🎓 Read the blog here: https://lnkd.in/dYcCuS-4 #HigherEdMarketing #Storytelling
The Importance of Brand Storytelling in Higher Ed Marketing
primacy.com
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It’s always incredibly exciting to see such meaningful work come to fruition! We’re so proud to celebrate the launch of the newly revamped Phoenix Children's website. Congrats to the entire team at Primacy and Phoenix Children's who made this come to life! Explore the new site here: https://lnkd.in/gxni6FwF #ClientLove #HealthcareMarketing #ResultsDriven
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We believe that taking time to recharge is essential for productivity, mental health, and overall employee well-being.🇨🇭This summer, Meaghan Shanley, Erin Kelly, and Kathryn McKean traveled to Switzerland to take advantage of our unlimited PTO, just one of the many perks of working at Primacy! Check out our careers page linked below for open roles and additional benefits of working under Digital United. 👉https://lnkd.in/exu8T27U #UnlimitedPTO #WorkLifeBalance #Hiring #OpenRoles
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Meet Ryan McCarty, our Associate Director of Experience, who’s been navigating the waves of user experience at Primacy for the last 6.5 years! When he’s not strategizing complex websites, Ryan is swimming with his dog, beach-hopping the coast to surf, and taking drone photography. Thanks for all you do, Ryan! 🌊 #EmployeeSpotlight
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As AI reshapes healthcare marketing, the issue of liability becomes more crucial. Who should be responsible when AI makes a mistake? In his recent article for Swaay.Health Marketing Community, Daniel Campagna delves into these complex issues, stressing the indispensable role of human oversight in AI's decisions. Thank you John Lynn for publishing! Read more on how legal counsel and rigorous evaluation can mitigate risks: https://lnkd.in/ePXdDzmF #AIinHealthcare #HealthcareMarketing #AIResponsibility #NavigatingAI
AI Take the Wheel: Navigating Liability Concerns for AI in Healthcare Marketing
https://swaay.health
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Healthcare marketing teams have a reason to celebrate: the HHS Bulletin restricting healthcare providers from using certain web technologies has been vacated!🚨 Read our latest blog by Director of Analytics, Alex Fraser, MBA, to discover what this means for the future of healthcare analytics and how to navigate the return to Google Analytics 4 (GA4) while ensuring patient privacy. #HealthcareAnalytics #HealthcareIT #DataPrivacy #GA4 🔗 https://lnkd.in/e-RHdUKa
Court Ruling on HHS Bulletin: Impact on Healthcare Analytics Practices
primacy.com
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As the #MeltwaterSummit wraps, we're sharing some team highlights and learnings from our favorite session: PR & Communications in Higher Ed. (Ryan Reynolds was the keynote speaker, so that's saying something.) 1️⃣ Read the room: It's crucial to be in tune with the cultural conversation and know when it's the right time to listen rather than push for brand affinity. 2️⃣ Adapt to changing student attitudes: Students are increasingly pragmatic. They want to understand an institution's experiences and outcomes. Some of their least trusted sources are brand channels from universities, dubbed "slick marketing engines." 3️⃣ Address channel disconnect: YouTube is the channel most trusted by students, yet only 18% of higher ed marketers prioritize it. Readjust priorities to meet students where they are online. 4️⃣ Strategize for success: Develop a strategic plan that aligns with your university or department's key priorities each year. Focus on these stories and avoid the temptation to cater to everyone. We're so excited to share these themes with clients, and we can't wait until next year's Meltwater Summit! #meltwater #highered
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