Sonority Group, LLC

The Future of Admissions: How AI is Transforming Enrollment Marketing In this digital age, one of the most powerful tools at their disposal is artificial intelligence (AI). AI is revolutionizing how institutions approach enrollment marketing, from personalized marketing strategies to data-driven decision-making. Traditionally, admissions marketing relied heavily on broad-based strategies such as mass emails, generic brochures, and one-size-fits-all recruitment events. However, with advancements in technology and the increasing availability of data, institutions are now able to leverage AI to target prospective students more effectively. AI algorithms can analyze vast amounts of data to identify patterns and preferences, allowing for the creation of highly personalized lead-generation campaigns… https://lnkd.in/gu5sTehp #highereducation #highered #higheredmarketing #highereducationmarketing #educationmarketing

YOUR 2024 WHITEPAPER DOWNLOAD AWAITS! Innovation in Marketing: Education Marketing in 2024 and Beyond In this whitepaper, Sonority Group dives deep into the future of education marketing for the coming year and beyond. Join us to explore the technological, societal, and regulatory changes that will shape 2024 and future admissions cycles. Download your copy today! https://lnkd.in/gkgqiqHV #highereducation #highered #higheredmarketing #highereducationmarketing #educationmarketing

We sincerely wish our friends and partners around the world the best that this season has to offer.

The Role Counselors Play in the Admissions Funnel Admission counselors play a vital role in fostering relationships with prospective students. To cope with these rapid shifts, admissions counselors must utilize innovative marketing strategies and robust communications plans to help build relationships at every stage of the admissions funnel. Below is a breakdown of the vital roles of admission counselors in the relationship-building aspect of admission... https://lnkd.in/ga2eVXCc #enrollmentmarketing #educationindustry #higheredmarketing #educationmarketing #highereducationmarketing #educationtechnology

Enrollment Marketing: Engaging Parents During Enrollment Time Parents are playing an increasingly vital role in their students' enrollment journeys. They're critical influencers in the decision-making process, helping their children find the right school. To account for this increasingly important audience, your marketing plan for school enrollment has to include prospective parents as a key audience. Join us for an in-depth exploration of why parent engagement matters, the challenges you might encounter, and how you can better engage parents in your enrollment marketing… https://lnkd.in/g5b_U7bJ #enrollmentmarketing #educationindustry #higheredmarketing #educationmarketing #highereducationmarketing #educationtechnology