Last month, we hosted the Spectrum Small Business Roundtable in New York City. We had a fruitful discussion with our amazing turnout of 40 attendees, including small business owners and nonprofit organizations. Check out the video below to get some helpful bits of advice from small business owners, like building your network, learning how to ask for help, and identifying your strategic advantage in the marketplace. #smallbusinessowner #entrepreneurship #smallbusinesstips #businessadvice
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
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https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
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Primary
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
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Learn the secrets of leveraging social media to cultivate a loyal community around your brand. We’ll show you how to use trust-building and community engagement to drive sales and brand loyalty at this exclusive Jourdan Guyton webinar for the #PayItForward community. Watch and learn: • Methods for nurturing a community that trusts and values your brand • Strategies to encourage audience participation and interaction • Insights on leveraging community engagement to boost sales and brand advocacy Check out the full webinar here: https://lnkd.in/e5aKGphm Visit below to join our Pay It Forward private group to learn more: https://lnkd.in/eN_j7eXK
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Congratulations to Alexander Groysman for selection as a 40 Under 40 honoree for NYC TV Week! We're so proud of the work you do for our company and our clients.
I'm excited to share that Broadcasting & Cable and TV Week Events have included me amongst an inspiring class of honorees that are pushing the boundaries of innovation in our industry in their annual 40 Under 40 NYC event. Innovation doesn't happen in a vacuum and it truly does take a village to create a great environment for success. Shout out to my team, leadership, partners and clients at Spectrum Reach for helping create that environment on a daily basis! You keep me on my toes and inspire me to challenge the status quo! #NYCTVWeek #40under40NYC
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You have the power to choose your favorite SXSW Panel Picker options for 2025. From August 6-18 you can upvote these exciting Spectrum Reach panel proposals: “GenAI: The Democratization of Advertising” with Spectrum Reach’s Michael Guth, Senior Vice President of Marketing, and Alex Persky-Stern, CEO of GenAI platform Waymark. Make this panel part of the conversation at SXSW 2025! https://lnkd.in/eeScKc3e “Harnessing Chaos – TV Fragmentation Solved” with Michelle Aragon, Vice President of Brand Marketing and Strategy at Spectrum Reach and Evan Shap��ro, Media Cartographer and Owner of ESHAP LLC. Vote NOW for Spectrum Reach! https://lnkd.in/eFqPSMBj
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Need to reach a specific type of patient? We can help. Our extensive first-party data and robust addressable data catalog is what the doctor ordered. https://lnkd.in/ejtN5Utn
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Frustrated by the fragmented TV landscape? This podcast will help you capture fractured attention and increase your focus on outcomes. Watch below to learn from industry leaders Michael Guth, Evan Shapīro, and Amy Hu. #audienceaggregation #mediawarandpeace
VIDEO STAR I held a special zoominar, with very special guests - CMO of Spectrum Reach, the inimitable Michael Guth, and CMO of New York Life, the brilliant Amy Hu. I would definitely call it a rollicking discussion, focused on how these two harness the chaos of today’s CTV fragmentation. We had an amazing crowd - the zoom was full! I was my usual self. Both Amy and Michael, who both have BIG gigs, were both far more frank than most panelists on most days. (thank you for that you two!). Thus, much was learned that day by all (insert “the more you know” theme here ⭐️). Below is a clip where I talk about my friends at Nielsen. Get the entire session, totally FREE, right here: https://lnkd.in/e9Vh7Azb #zoom #marketing #advertising #CTV
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Ready to see how just one commercial can amp up your social media digital footprint and grow your business? We’ll show you the proven strategies to amplify your authenticity for increased engagement and visibility at this Jourdan Guyton webinar exclusively for the #PayItForward community. Watch and learn: • Strategies to amplify your digital presence beyond the initial airing • Tips for positioning your brand effectively on social media • Techniques to engage your audience and drive continued interest in your content Check out the full webinar here: https://lnkd.in/eQv5fmKg Visit below to join our Pay It Forward private group to learn more: https://lnkd.in/eN_j7eXK
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Alexander Groysman shared how Spectrum Reach is leading the way in programmatic marketplaces. With 97% of our sold advertising against live programming, we're pioneering premium live inventory for programmatic activation at scale. Key Highlights: • Leadership in programmatic marketplaces • Enabling premium live inventory at scale • Providing innovative solutions for your success At Spectrum Reach, we're dedicated to helping your business reach its goals with cutting-edge strategies and unparalleled expertise. Let's elevate your advertising game together! #ProgrammaticAdvertising #LiveProgramming #BusinessSuccess #Innovation #SpectrumReach
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