The Coca-Cola Company reposted this
I recently spoke at the Reuters Momentum AI conference about The Coca-Cola Company's digital transformation journey and how we’re moving from generative AI experimentation to scalable commercial applications. As a pioneer in AI application with a first-of-its-kind OpenAI partnership, Coca-Cola is learning quickly through experimentation while strengthening our foundation for scale and impact. Building on our momentum with GenAI in our marketing, we are expanding the use of AI throughout our business to create additional value for retail and food service outlets, drive commercial effectiveness, improve product development and more. Digital technologies like AI can have a profound impact on the consumer-packaged goods industry and our business. We’re committed to staying at the forefront of this exciting journey. Thank you to the Reuters team for having me and Aisha (Sattar) Tahirkheli for moderating a great discussion! #AI #genAI #ReutersMomentumAI