The Conservation Alliance

"If you listen very carefully, you'll be able to hear the footsteps of our ancestors." - Stuart Chavez, former Havasupai Tribal Council member One year ago today, decades of advocacy led by Native American tribes culminated with the designation of Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument. Members of the Conservation Alliance and Mobilizing for Monuments played a role by utilizing their business voice to advocate for this protection. Learn more about the significance of this monument from our grantee, Grand Canyon Trust, and at https://lnkd.in/gvnfjZ4N.

Join The Conservation Alliance and Patagonia Boulder for a free screening of the Mobilizing for Monuments film. This will be a great opportunity to get together with leaders from the outdoor industry to talk about national monuments, conservation advocacy, and how our communities can continue to catalyze change in Colorado and beyond! Get more details and RSVP: https://lnkd.in/gS5ZAgWk.

The Conservation Alliance is proud to announce that we have awarded a $10,000 discretionary grant to The Sanctuary at Crystal Lake for the Newburgh Wants a Park Campaign (NWaPC). Over the last year, NWaPC has grown from a community-led initiative into a robust coalition supported by 30+ community partners, whose common goal is to encourage Newburgh City Council and executive staff to designate Crystal Lake as a public park and nature preserve. Crystal Lake, a 109-acre urban forest located in New York City’s third ward, is tucked into the only city ward with less than one acre of designated parkland, despite housing the largest uninterrupted green space in the city. Additionally, 71% of the neighborhood residents identify as Black, Indigenous and People of Color. Park designation would prevent future development of Crystal Lake, leaving it as a vast natural resource for Newburgh's underserved community. It would also protect soil health and carbon sequestration capabilities as part of the larger Hudson Valley ecosystem. 

Over 225 business supporters have joined the call for the Biden Administration to designate Chuckwalla as a National Monument. That group includes 60 TCA members who recognize Chuckwalla's immense value to growing local and regional outdoor recreation economies. In April, The Conservation Alliance brought business leaders to the proposed national monument to connect with local on-the-ground stakeholders and then a month later, those businesses lobbied on behalf of Chuckwalla for permanent protections at the Capitol. We are proud to join hundreds of businesses from restaurants, chambers of commerce, and outdoor companies in calling for the designation of Chuckwalla National Monument. Read more at https://lnkd.in/gPbaTJ6H.

The Conservation Alliance is thrilled to welcome Columbia Sportswear Company, Prima Terra, Malt, and On to our community of businesses that have a shared interest in protecting outdoor spaces and wild places. This group includes brands from outdoor, running, creative design, and food and beverage. We’re excited to continue expanding our reach into new industries and love seeing them unite with our cause. In addition to supporting the organization’s grant making efforts for on-the-ground conservation projects, their membership will also support corporate advocacy on policies that will protect land and water. Please help us thank and welcome them!

The Conservation Alliance is thrilled to announce our new Executive Director, Paul Hendricks! Paul has over 15 years of experience in leadership, conservation, and corporate advocacy and we are excited to have him guide TCA’s ongoing mission to protect North America’s wild places. Most recently, Paul served as Director of Community Sustainability at Rivian, where he launched the Rivian Foundation, advanced numerous environmental and social equity initiatives, and was instrumental in bringing them on as a TCA member last year. His background also includes leading Patagonia’s social and environmental impact programs and teaching at the University of Colorado. Paul has been a longtime champion of The Conservation Alliance and will be officially joining us on August 5th. Please help us congratulate and welcome him! https://lnkd.in/gqeA_ybg

Over 1.1 million acres protected, another 1.1 million to go. We have seen some big wins since the launch of the #MobilizingForMonuments campaign. The designations and expansions of the Baaj Nwaavjo I’tah Kukveni - Ancestral Footprints of the Grand Canyon, Berryessa Snow Mountain, and San Gabriel Mountains National Monuments show us that our advocacy is working. The work is not done, though. We are still pushing state and federal governments to establish the Chuckwalla, Kw'tsán, Dolores River Canyon Country, and Medicine Lake Highlands National Monuments. Doing so would benefit not only the environment, but also local economies, communities, and wildlife. Learn more about these regions and partner with us in efforts to protect them at mobilizingformonuments.com.

Every year, The Conservation Alliance grants Outstanding Partnership Awards to recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor spaces, support local communities, and expand access to outdoor recreation. We are thrilled to announce the four recipients of the 2024 Awards: 🏆 Flickr 🏆 MYSTERY RANCH 🏆 Osprey Packs, Inc. 🏆 Rogue Heart Media SPC In 2024 alone, these like-minded companies have gone above and beyond to work with us in support of organizations from Montana, Colorado, California, and Washington in their efforts protect special places critical to local economies, critical habitat, and climate resilience. We are so grateful for the ways they have helped TCA harness the power of businesses and outdoor communities to protect North America’s cherished wild places and outdoor spaces. Please help us celebrate them! Special thanks to Kiitella, Inc. for creating the plaques to commemorate their awards.

BREAKING NEWS! 🚨 The Bureau of Land Management has taken a powerful step to safeguard some of America’s wildest lands by moving to permanently protect 28 million acres in Alaska. Protecting Alaska’s Homelands is a priority TCA campaign because: 1️⃣ This is a huge win for tribally led conservation efforts. 2️⃣ This region connects land conservation and climate. 3️⃣ Protecting Alaska’s Homelands would be a boon for businesses and the economy. More than 140 federally recognized Alaska Native Tribes, local communities, and businesses representing Alaska’s $2.6 billion outdoor recreation industry have voiced support for permanently protecting this landscape. We are proud to have supported that work through on the ground partners like SalmonState. Today’s news is just one step toward finalizing protections for this region. Learn more at alaskahomelands.com.

Exciting news! The Conservation Alliance is excited to be expanding our membership to include leaders from the fishing industry. Seven prominent fishing brands have joined forces with TCA: Abel, Airflo Fishing, Emerger Strategies, Dyna-King, Inc., RareWaters, Ross Reels, and Simms Fishing Products. These companies bring a wealth of expertise and passion for conservation, enhancing our collective impact on land and water preservation across the continent. Learn more about our new members and shared vision at https://lnkd.in/g6YKg774.