#TWINIL NOTES: Expanded Athlete Opportunities: Colorado's updated NIL laws grant college athletes more autonomy and opportunities to earn from their name, image, and likeness. The new regulations allow athletes to engage in endorsements, advertisements, and other promotional activities without institutional interference. These laws aim to provide athletes with a fair chance to capitalize on their personal brands while balancing the educational commitments of being a student-athlete. Protection and Transparency: The state requires full transparency and disclosure of NIL agreements, ensuring athletes and their families understand the terms and implications of contracts. This includes mandatory reporting of NIL deals to the institution, safeguarding athletes from exploitation, and maintaining compliance with state guidelines. Colorado's legislation emphasizes clarity in agent relationships, contract specifics, and payment details to protect athletes from unfair practices. Interstate Challenges and Compliance: With varying NIL laws across states, Colorado faces challenges in maintaining consistency with national standards. The state's approach necessitates coordination between athletic programs and compliance officers to manage the differences in state and NCAA regulations. This emphasizes the ongoing debate about whether federal oversight is necessary to streamline NIL practices and protect athletes' interests nationwide.
The Ram Collective
Sports Teams and Clubs
Fort Collins, CO 68 followers
Former Rams helping current CSU Student Athletes grow and thrive in the new era of NIL and collegiate sports.
About us
The Ram Collective is a Membership Association of former Ram players across all sports. Connecting former Ram Athletes with current CSU student athletes helping them grow and thrive in the new era of NIL and collegiate sports.
- Website
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www.theramcollective.com
External link for The Ram Collective
- Industry
- Sports Teams and Clubs
- Company size
- 2-10 employees
- Headquarters
- Fort Collins, CO
- Type
- Privately Held
- Founded
- 2024
- Specialties
- NIL and Mentoring
Locations
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Primary
Get directions
Fort Collins, CO 80525, US
Employees at The Ram Collective
Updates
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#TWINIL Notes (This Week in NIL) NCAA Launches NIL Assist Platform: The NCAA has introduced NIL Assist, a transparency platform that offers deidentified compensation data for Name, Image, and Likeness (NIL) deals, along with a registry for service providers and educational programming. This platform provides public access to average and median earnings for various NIL transactions, offering athletes and the public insights into market trends. For example, the average NIL deal for a Power 4 quarterback's social media post is reported as $6,605, but the median is $150. Athletes must disclose NIL agreements over $600, though no penalties exist for non-disclosure, except limited access to institutional assistance. Incentives and Concerns: To encourage athletes to disclose NIL deals, the NCAA has introduced an incentive where athletes who report their agreements can receive additional institutional assistance related to NIL activities. While the NIL Assist platform offers a voluntary registry for agents, brands, and collectives to connect with athletes, initial reactions from agents and collectives have been mixed, questioning the registry's impact and value. Officials assure that the partnership with Teamworks, which developed the platform, focuses solely on delivering requested data without commercial exploitation, despite concerns about potential conflicts of interest. Impact on House Settlement and NIL Enforcement: The transparency platform's NIL data may influence the House settlement proposal, which suggests a clearinghouse to verify contracts and assess the fair market value of NIL deals. This proposal includes forming an enforcement body to ensure NIL deals are genuine. However, collectives have raised concerns about the legality of such measures, and the platform's role in this context remains uncertain. NCAA officials acknowledge ongoing litigation affecting their decisions but emphasize that NIL Assist will provide valuable data for future governance decisions regarding NIL policies and practices.
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Athletic Administrator| NIL Architect| Brand Builder| People Advocate | Lifelong Learner| Elite Connector of Dots
A couple NIL thoughts post settlement announcement. Typing out loud. (These thoughts do not represent my employer). 1. Collectives are already moving towards legitimate business relationships in their contracts. I don't think you see as many, here is a million dollars to go to dinner with a donor type of deals being done. (Yes those used to be a thing). I don't think collectives get enough credit for how 'legitimate' they've become in such a short time. They're basically fan clubs that mobilize supporters and then pay student-athletes to engage with those supporters or the community on their behalf. This is a tough business model but kudos to all the collectives volunteering and professionalizing to support their institutions and student-athletes. 2. Very few G5 schools if any will be able to max out the revenue sharing bucket. Not to mention, the uncertainty around title IX. For these schools I see a model where the schools supplement the collectives versus it being the other way around. I think G5 schools will need the collectives to continue to grow and provide access to money/resources for their student-athletes across sports and whatever the school can chip in is a plus! 3. With hypothetical scrutiny being placed on quid pro quo and market value of a NIL deal. I believe you will see the big money deals sourced from the schools via revenue sharing at the P4 level and the collective's supplement with smaller pool of money. What got out of control very quickly was the market for talent. Schools have way more assets to justify six and seven figure payments compared to collectives. Unless of course collectives are serving as a pass through and then they have access to the same assets. Overall, it's refreshing to see all the NIL experts discuss and pick this thing apart based on their personal interest. I'll always try to speak from my perspective in the seat I'm in. Ultimately, we're all participating in one of the most transformative moments in the history of sports. Not just college sports. As always, buckle up!
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Attorney at Kennyhertz Perry | College Sports Law Attorney | Sports Law | NIL Attorney | Business Law | Former Division I College Basketball Player
The House v #NCAA settlement agreement is finally here. The full agreement is linked below, but here are highlights on the back damages part. Another post will cover the forward looking part. $2.576B in damages will go to former & current college athletes who were denied compensation for (a) use of their NILs, and (b) their athletic performance. A. $1.976 billion will go to the #NIL Settlement Fund. It has 3 sub-funds: -Broadcast NIL fund (comp denied for use of NILs in tv broadcasts) -Videogame NIL fund (comp denied for use of NILs in video games) -Lost NIL opportunities fund (for loss of NIL deals prior to July 1, 2021) Only scholarship P5 🏈 and men's & women's 🏀 players who played June 2016-Sept 2024 will receive BNIL payments. The average BNIL damages payment for🏈 & men’s🏀will be $91k, with a range of $15k to $280k. The women’s 🏀average will be $23k, with a range of $3k to $52k. $71.5M will go to the Videogame Settlement Fund. This money will be allocated pro rata to (a) scholarship P5🏈 & men’s 🏀 players & (b) other DI men’s 🏀and 🏈athletes, who played June 2016-Sept 2024. These payments will range from $300 to $4000 per athlete. $89.5M will go to the Lost NIL Opportunities fund. This will go to (a) scholarship P5 🏈 & 🏀 players, and (b) other Division I athletes, who played from June 2016-September 2024. This will be the broadest fund, with athletes from any DI sport eligible to receive payment. The average Lost NIL Opportunity payment for P5 🏈 & men’s 🏀will be $17k, with a range of less than $1 to $800k. The average for women’s 🏀will be $8.5k, with a range of less than $1 to $300k. For other athletes, the average will be $5300 with a range of less than $1 to $1.8M. B. $600M will go to an Additional Compensation Settlement Fund. This fund is for payments college athletes would have received for their athletic performance. This fund has 2 groups: (a) scholarship P5 🏈 & 🏀 players who played between July 2016-September 2024, & (b) all other DI athletes who played from the 2019-20 season to September 2024 and who received a partial or full scholarship. 95% of this fund will be allocated to the P5 🏈 & 🏀players, with 75% going to 🏈, 15% going to men’s 🏀, and 5% going to women’s 🏀. The amount P5 🏀 & 🏈 athletes receive from this fund will be determined by a formula that includes a standard minimum amount depending on conference & year played. There are also individualized adjustments based on seniority, recruiting star ranking, & performance metrics. The average will be $40,000 per athlete for scholarship P5 football and men’s basketball. The average will be $14,000 for scholarship P5 women’s basketball. The other 5% of the athletic performance fund will be divided proportionally among other Division I athletes who played from August 2019-September 2024 & who received a partial or full scholarship. #sportslaw https://lnkd.in/gkrR2qK7
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