While this U.S. election cycle will likely be historically high spending, with an estimated $12.3 billion in political ad investments, non-political advertisers don’t need to worry, as political ad buys will amount to just 3.1% of total U.S. media spend this year. We share guidance on approaching your connected TV ad strategy this election season.
The Trade Desk
Technology, Information and Internet
Ventura, CA 200,898 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Inside this edition of The Current: - This week, the U.S. ruled Google has created a monopoly over search. We pored over the 277-page ruling to give advertisers the most important takeaways. - Break dancing and multiple screens: This year's 2024 Paris games exemplify how live sports are evolving to cater to the Gen Z demographic. - How streaming reached a record-breaking percentage of total TV usage this summer in the U.S. - This week, we spend 5 Minutes with Treasury Wine Estates’ Ben O. to explore how Australia’s biggest wine producer invests in premium media.
A closer look at the Google ruling
The Trade Desk on LinkedIn
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The desire to simplify complexity and empower traders sparked our latest platform upgrade: Kokai. Whether you’re new to media buying or a seasoned pro, The Trade Desk Edge Academy's Trading Essentials: Kokai course is designed to give you an edge in advertising — and help you get the most out of our most transformative platform upgrade to date. The sooner you become proficient in Kokai, the sooner you can start boosting your campaigns: https://bit.ly/4ekCok1 #TheTradeDeskEdge
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In the cookie-free environment of connected TV, HP wanted to test if Unified ID 2.0 (UID2) could help it manage its campaigns in a privacy-conscious way. See how UID2 coupled with Identity Alliance provided excellent results to help boost unique audience reach and more accurately measure sales.
HP unlocks the power of CTV with UID2 | The Trade Desk
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Learn how bareMinerals used our platform to execute a digital out-of-home (DOOH) and retargeting campaign to lift in-store visits by 5.4%. In addition, it earned over 22 million impressions at a cost 39% below its benchmark.
bareMinerals dazzles with a data-driven DOOH and retargeting campaign | The Trade Desk
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The Trade Desk reposted this
The international summer games magic is back as NBCUniversal is getting record viewership and advertising revenue for the 2024 Paris games. This year's games are showcasing the power of Peacock and streaming overall. We break down how all the ways to watch are extending how generations connect with the historic event, including Gen Z, on The Current Report: https://bit.ly/4dwPsSg #streaming #connectedTV #advertising
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With Kokai, it’s never been easier to use better measurement strategies that keep pace with today’s changing media landscape. Learn how to use our new Programmatic Table to help connect your omnichannel campaigns to actual business outcomes — like brand lift, relevant reach, and online and in-store sales.
Take campaign measurement up a notch in 3 steps | The Trade Desk
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With over 30 global locations, we are dedicated to making digital advertising better on an international scale. We invite motivated, hard-working individuals to join us as we fight for the open internet. Join our global team to make an impact, grow in your field, and shape the future of advertising: https://bit.ly/3Pgy1vi #WeAreTheTradeDesk
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We're excited to share Roku is integrating with Unified ID 2.0 (UID2) across its 83.6 million households to help advertisers deliver more personalized ad experiences at scale on premium streaming inventory: https://bit.ly/3WMSLiy
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Inside this edition of The Current: - As Google scraps its plan to deprecate cookies, brands and publishers indicate they’re still forging ahead with alternatives. - This year’s Paris games are expected to score record ad revenue, more than double from the 2021 Tokyo games, as new programmatic offerings provide first-time international games advertisers more accessibility. - In a recent op-ed, choreograph’s Brian DeCicco explores why marketers are rethinking their data strategies. - DSPolitical’s president and CTO discusses a chaotic election cycle, the surge in connected TV (CTV) political ad spend and engaging with “persuadable” voters.
Cookies or not, ‘nothing changes’
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