Tower 28 Beauty, Inc.

Set It. Forget It. Don’t sweat It. ✨ Coming 8.13

“𝘖𝘶𝘳 𝘨𝘰𝘢𝘭 𝘩𝘢𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘣𝘦𝘦𝘯 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦 𝘚𝘖𝘚 𝘴𝘬𝘪𝘯𝘤𝘢𝘳𝘦 𝘳𝘰𝘶𝘵𝘪𝘯𝘦 𝘵𝘩𝘢𝘵 𝘦𝘷𝘦𝘯 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘦 𝘴𝘬𝘪𝘯 𝘵𝘺𝘱𝘦𝘴 𝘸𝘰𝘶𝘭𝘥 𝘧𝘦𝘦𝘭 𝘴𝘢𝘧𝘦 𝘶𝘴𝘪𝘯𝘨,” Liu tells Byrdie. “𝘈𝘴 𝘢𝘯 𝘦𝘤𝘻𝘦𝘮𝘢 𝘴𝘶𝘧𝘧𝘦𝘳𝘦𝘳, 𝘐 𝘸𝘢𝘴 𝘧𝘳𝘶𝘴𝘵𝘳𝘢𝘵𝘦𝘥 𝘵𝘩𝘢𝘵 𝘨𝘦𝘯𝘵𝘭𝘦 𝘤𝘭𝘦𝘢𝘯𝘴𝘦𝘳𝘴 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘨𝘦𝘯𝘵𝘭𝘦—𝘣𝘶𝘵 𝘵𝘩𝘦𝘺 𝘥𝘪𝘥𝘯’𝘵 𝘸𝘰𝘳𝘬! 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘳𝘶𝘭𝘺 𝘢 𝘮𝘢𝘬𝘦𝘶𝘱 𝘤𝘭𝘦𝘢𝘯𝘴𝘦𝘳 𝘧𝘰𝘳 𝘮𝘢𝘬𝘦𝘶𝘱 𝘢𝘯𝘥 𝘴𝘶𝘯𝘴𝘤𝘳𝘦𝘦𝘯 𝘸𝘦𝘢𝘳𝘦𝘳𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘥𝘰𝘦𝘴 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘸𝘰𝘳𝘬, 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘴𝘵𝘳𝘪𝘱𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘬𝘪𝘯.” Tower 28’s latest launch is an extension of their SOS (Save Our Skin) line, and prioritizes soothing, replenishing, and cleansing the skin in one fell swoop (it also claims to remove makeup in one wash). Byrdie and Kaitlin Clapinski sits down with our CEO Amy Liu to talk about our newest launch ❤️ More on the all new SOS Daily Balancing Gel Cleanser here ➡️ https://lnkd.in/g-XapEB8

INTRODUCING SOS Daily Balancing Gel Cleanser 🎉🎉 It’s gentle. It’s a gel. But plot twist, it actually removes makeup (and SPF, oils, dirt, etc.) in one single cleanse! 🫧 Safe for sensitive skin 🫧 National Eczema Association Seal of Acceptance 🫧 Ophthalmologist-tested (no burning or stinging eyes) 🫧 Soothes + replenishes skin Available NOW ($20) at SEPHORA, Credo Beauty, REVOLVE, + Tower28Beauty.com

"Sims uses Tower 28 Bronzino Illuminating Cream Bronzer to achieve a glowy and lightly bronzed appearance during the fall and winter. With an inexpensive price tag and the added benefit of being a highlighter and bronzer all-in-one, this product is the perfect staple for the coming months." Martha Zaytoun and Sports Illustrated Lifestyle talks about Bronzino, and why it's Molly Sims' staple during the Fall: https://lnkd.in/gPxvRTyB

"The Tower 28 OneLiner Lip Liner is a creamy, richly pigmented multitasking beauty product that can also be used on the eyes and cheeks to create a variety of looks from faux freckles and blended-out blush to contoured lips. This travel-friendly, multi-benefit beauty liner is plant-powered and hydrating with a matte finish that's comfortable for those with sensitive skin. Some of the skin-caring ingredients found in the fragrance-free vegan liner formula include jojoba oil, seed oils, shea butter and plant-powered waxes that perform without tugging or dragging on the lips or face. Alongside a trio of previously debuted shades, Tower 28's OneLiner Lip Liner is now available in an expanded shade range that includes flattering taupe brown, muted mauve and warm rose shades." Thank you for the feature, Laura McQuarrie and Trend Hunter! 🫶 https://lnkd.in/gwXZSt_P . . . The award-winning, celebrity-loved OneLiner collection now has ✨3 NEW SHADES✨ ✏️ CHECK ME OUT - Warm Rose ✏️ COLOR ME FINE - Taupey Brown ✏️ PAINT MY NUMBER - Muted Mauve All 6 shades are now available ($15) at tower28beauty.com, SEPHORA, Credo Beauty, and REVOLVE!

WE ARE HIRING 📣 Role: OPERATIONS COORDINATOR As the Operations Coordinator, you will be responsible for providing excellent customer service to our wholesale and internal customers, working closely with the Manager of Operations. This role requires impeccable attention to detail, strong organizational skills, and an ability to communicate directly and empathetically with a variety of stakeholders. This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the VP of Operations. View full details and apply through this link 👉 https://lnkd.in/gx34aSJi

𝐃𝐀𝐘 𝐈𝐍 𝐓𝐇𝐄 𝐋𝐈𝐅𝐄 𝐎𝐅 𝐀𝐌𝐘 𝐋𝐈𝐔 Beauty founder, wife and a mom of three 🦸♀️ Thingtesting sits down with our founder & CEO Amy Liu to hear about what products are in her current rotation and find out what her days look like balancing childcare and running a business. Read the full article by Sophie Slotnick and know more about Amy here ➡ https://lnkd.in/gd-cT2Ge

This is what we mean when we say 𝘸𝘦'𝘭𝘭 𝘭𝘦𝘵 𝘵𝘩𝘦 𝘳𝘦𝘷𝘪𝘦𝘸𝘴 𝘥𝘰 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘵𝘢𝘭𝘬𝘪𝘯𝘨: 💜 “It’s very brightening, it doesn’t crease, it’s very creamy, and the coverage is *chef’s kiss* (you can build it up.)” 💜 “The best concealer I’ve ever used” 💜 “This is THE concealer for a clean girl makeup look so if you want to achieve that get this!“ 💜 “You don’t even need powder they weren’t lying about it being a serum concealer.” See why thousands of SEPHORA shoppers are raving over our Swipe Serum Concealer! ➡️ https://lnkd.in/gEuXpMdV Big thanks to The Sun and Latoya G. for the feature!

"In a TikTok video shared Tuesday, April 16, the 44-year-old shared her philosophy about online trolls, and how to mentally combat their criticism. As she shared her hard-earned insights, she applied her makeup, starting with concealer. While fans were captivated by her profound words, they couldn’t help but be equally fascinated by the flawless finish of her skin-perfecting formula. “OK…..that concealer?!?!?” a follower commented. That reply has since garnered nearly 500 likes and counting. In response, another viewer wrote: “Tower 28 Serum Concealer. It’s the best.”" . . . We're very excited and honored to see THE Kate Hudson using our Swipe Serum Concealer! 💜 Shoutout to NewBeauty & Marisa Petrarca for the article. Read more here: https://lnkd.in/dEbBeH4n

Introducing the Clean Beauty Summer School class of 2024! 🎉🎉🎉 We received 200+ applications and were so impressed by all of the amazing talent and passion we saw!! THANK YOU to everyone who applied! 💜 🌟Meet the Top 10 🌟 Gently Soap OCOA - Curly Hair Care beauty Hyrular Beauty Mela Vitamins Samreen Arshad of Samreen's Vanity Quani B. of Soft Rows UZIMA MIXIK SKIN Strands of Faith ROAN Fragrances l Roots of a Nomad Show them some support by following them on socials, engaging with their content, and checking out their products - we know you’ll love them as much as we do! 🫶 CBSS is a 10-week virtual professional development program led by experts in the beauty space with the mission of accelerating the careers of minority founded beauty brands. We believe the world is a more equitable and beautiful space when all of our voices can be heard and represented. Know a brand you want to nominate for next year?? Tag them below! 👇