Today, we announced that Eric Liedtke will join Under Armour as Executive Vice President of Brand Strategy following the completion of our acquisition of UNLESS Collective, a zero-plastic regenerative fashion brand. As an industry veteran with a 26-year career at adidas, he will be globally accountable for amplifying Under Armour's brand identity and storytelling, its comprehensive strategic planning process, and executing transformational initiatives that accelerate growth for UA while continuing to lead and curate, UNLESS. Welcome, Eric, to the #sqUAd! https://lnkd.in/eNJSWVxs
Under Armour
Retail Apparel and Fashion
Baltimore, Maryland 856,265 followers
Under Armour Makes You Better.
About us
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
- Website
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http://www.underarmour.com
External link for Under Armour
- Industry
- Retail Apparel and Fashion
- Company size
- 10,001+ employees
- Headquarters
- Baltimore, Maryland
- Type
- Public Company
- Founded
- 1996
- Specialties
- Performance, Brand, Innovation, Apparel, Footwear, Digital Fitness, and Technology
Locations
Employees at Under Armour
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Steve Parish
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Arne van Oosterom
Facilitator, Coach, Trainer, developer of Learning Communities and host of the Creative Leaders Unplugged Podcast
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Nathalie Baier
Global Director, Digital Marketing | MarTech Leader: eCommerce | Marketing Automation | CRM | SEO | SEM | Digital Strategy | Analytics
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Paco Aburto
Updates
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⛳ Rising Golf Star Christo Lamprecht Joins the UA Family At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. Now at 23-years old, the South African has ended his senior year at Georgia Tech as the top ranked amateur player in the word and decided to turn professional. We are incredibly proud to support Christo in this new chapter of his career and look forward to creating and designing new innovative looks and equipment together. We sat down with Lamprecht to discuss this exciting next step in his journey. https://lnkd.in/e2MX5G_Z
Rising Golf Star Christo Lamprecht Joins The Under Armour Family
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🎉 It’s National Intern Day! 🎉 Today, we want to take the time to celebrate our #interns – or, Rookies here at UA – who support our brand across the globe! In the Americas, APAC, and EMEA, Rookies join our sqUAd and immerse themselves in our company by integrating into departments who are behind the scenes helping to design, produce, market, and deliver performance gear to athletes everywhere. They collaborate with our teammates and take a hands-on approach to achieve self-driven projects. Along the way, they are able to hear exclusively from UA executives, and network with teammates and Rookies alike. Their curiosity, creativity and fresh innovative thinking helps us identify ways to change the game. To learn more about Under Armour’s Rookie Program and how to apply, head over to https://lnkd.in/gg_zEmcJ. Lori Opiola Colleen DeRyckere Karine Colin Julia Lai Chloe W.
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This past weekend, Under Armour had the opportunity to host 20 local middle school girls from Score Hoops 3 on 3 Basketball at the #WNBA All-Star Weekend in Phoenix for a special experience centered around women’s empowerment and representation. Based on the phrase “You can’t be what you can’t see,” all of the weekend’s events were designed to leverage the power of sport and spread the message of “See Me”. Our UA athlete Marina Mabrey surprised the group and helped the young athletes get court ready with new gear and accessories. The girls then participated in a basketball clinic with UA athlete Kelsey Plum, 2024 Dawg Class alumna Saniya Rivers and Phoenix Mercury head coach Nate Tibbetts, followed by an interactive panel discussion. https://lnkd.in/dSPDeX8C
Under Armour Basketball Celebrates Female Representation at the 2024 WNBA All-Star Weekend in Phoenix
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📣 Calling all Baltimore City Public Schools student athletes in grades 9-12! On Saturday, August 3 from 8am-5pm, student athletes are invited to Under Armour's Tide Point campus for FREE physicals, haircuts, food, entertainment and more! We will also be unveiling new UA #uniforms for the upcoming season. You do NOT want to miss out! Learn more here ↓ https://lnkd.in/dcKeDq82
Under Armour Hosting Free Event for Baltimore City Student Athletes on August 3
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We recently hosted our third annual HBCU Career Combine, a program open to all UA sponsored HBCUs which includes 13 schools within the Central Intercollegiate Athletic Association (CIAA). This year's cohort included 17 students who visited our Baltimore Headquarters for an immersive leadership and career development experience. In her latest post, our Sr. Director of Diversity, Equity, and Inclusion, Ashley Brown shares more about our commitment to sourcing talent from HBCUs and details from this year's combine.
In 2020, Under Armour committed to increasing our investment in sourcing talent from Historically Black Colleges and Universities (HBCUs). Working with a cross-functional team, we developed a deeper strategy including a signature event to drive access to careers in sports and provide professional development for the next generation of talent. This aspiration led to the Under Armour HBCU Career Combine, fueled by my team’s unwavering commitment to providing an authentic experience. We hosted our first virtual Combine three years ago and envisioned scaling it to a live event. We recently turned that vision into reality! We hosted some of the brightest students from our UA-sponsored HBCUs at headquarters in Baltimore. They immersed themselves in our business, developed career readiness skills, and applied their learning to a case competition. These students confidently presented their solutions to over 150 UA teammates, impressing us with their creativity and poise. We crafted a memorable experience filled with knowledge-sharing, connection, and lots of laughter. I am grateful to each student selected for this year’s cohort. You brought joy and energy to our campus, and your future is incredibly bright. I look forward to staying in touch. Thank you to my amazing team - Jeffrey Oguamanam, Crystal Thompson, Aja McNeill, Natalia S. Rodriguez, Lazarus McCray, Julia Morris - and the many UA teammates who invested their time and expertise into this program. Very proud!
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Under Armour is honored to celebrate our global run athletes who earned their spots to compete on the track at the Paris 2024 Olympics! Congratulations to Matt Wilkinson and Weini Kelati (USA), Regan Yee (CAN), Edose Ibadan (NGR), Susan Ejore and Edwin Kurgat (KEN), Lauren Ryan (AUS), Neil Gourley (UK), and Ahmed Jaziri (TUN) all of whom punched their ticket to Paris after competing in various qualifying races over the past few weeks. Also just announced, Sharon Lokedi will head to her first Olympic Games to run the women’s marathon in place of her Kenya teammate who withdrew due to injury concerns. We look forward to cheering on our athletes across the finish line in Paris! These announcements come off the heels of our other UA Mission Run qualifiers last week where the brand hosted media, influencers, and partners at our Under Armour Hospitality House - just steps away from Hayward Field in Eugene, Oregon. At this event, they got to experience how an Under Armour athlete prepares to compete and learned about our latest footwear technology and our newest run shoe, the UA Velociti Pro. For a behind-the-scenes look, check out this video from The Running Effect LLC. who were onsite to capture UA in action! https://lnkd.in/dVy_hceX
BEHIND THE SCENES OF THE US OLYMPIC TRIALS WITH UNDER ARMOUR
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Welcome to the sqUAd, Haley Cavinder and Hanna Cavinder! Today, #UnderArmour announced that we’ve signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins. As our newest brand ambassadors, the twins will help us in delivering our goal to develop best in class women's products by testing out new gear, providing input on design, as well as appearing in branded content that highlights their leadership in #basketball both on, and off the court. Click below to learn more about our partnership↓ https://lnkd.in/es8AK9d7
UNDER ARMOUR WELCOMES ITS NEWEST BRAND AMBASSADORS: HALEY AND HANNA CAVINDER
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At our EMEA HQ, teammates had a very special visit with AC Milan’s Malick Thiaw. Malick visited our Amsterdam office to learn about our product innovations and upcoming campaigns. He also participated in a fireside chat, moderated by Kevin Ross, Managing Director, EMEA, where teammates were able to learn more about his journey on and off the pitch. The whole sqUAd will be cheering on Malick next season! #ProtectThisHouse
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Under Armour is proud to support the Department of Defense #WarriorGames2024 for our seventh year. The Warrior Games are an adaptive-sports competition, highlighting the physical skills and mental toughness of wounded, ill, and injured active-duty and veteran service members, with over 200 participants at Disney Sports/ESPN Wide World of Sports. At Under Armour, we are committed to positively impacting active-duty service members, veterans, and their families. Outfitting the Warrior Games athletes, staff and volunteers is just one way that our commitment comes to life. Learn more about these athletes and UA's involvement ↓ https://lnkd.in/gRyEhU46
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