The National Football League (NFL) preseason kicks off tomorrow, which means we're nearing the return of one of the NFL Network's flagship shows, NFL RedZone. "Here We Come" by UnitedMasters artist partner Kayo Porter provides the soundtrack for its new preseason promo being broadcast across the NFL Network. Watch the promo below, and look out for it during preseason games starting tomorrow. https://lnkd.in/e8dF2jEV Listen to the full song in the UnitedMasters sync catalog: https://lnkd.in/eB75zHUY #musiclicensing #nflnetwork #synclicensing #musicsupervision
UnitedMasters
Musicians
Brooklyn, New York 26,345 followers
A Record Company in Your Pocket
About us
UnitedMasters is a new music industry alternative that provides independent artists with premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands including the NBA, Bose, and iHeart. UnitedMasters allows artists to easily distribute their music to all major streaming services. Distributed artists become eligible to participate in a variety of advertisements, brand partnerships and other promotions that earn them money and bring in new fans. UnitedMasters also provides artists access to their streaming and social data so they can gain insight into how to maximize fan engagement. The most promising artists on the platform unlock access to a bespoke suite of promotional services like playlist pitching, marketing, PR, and promotion. UnitedMasters aims to give artists the tools to operationalize their independence and maximize their creative and economic potential. UnitedMasters was launched in 2017 by Translation founder and music industry veteran Steve Stoute with a $70 million Series A led by Google’s corporate umbrella Alphabet alongside prestigious venture firm Andreessen Horowitz and entertainment giant 21st Century Fox. Led by a team of executives, marketers, engineers, and storytellers with backgrounds from YouTube, Soundcloud, Pandora, Instagram, Dropbox, Complex, and Vice, the platform positions talent for mainstream impact while allowing them to maintain full ownership over their master recording rights.
- Website
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https://instapage.unitedmasters.com/en/careers
External link for UnitedMasters
- Industry
- Musicians
- Company size
- 201-500 employees
- Headquarters
- Brooklyn, New York
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Technology, Culture, Storytelling, Music, Creative, Advertising, and Mobile Applications
Locations
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Primary
10 Jay St
Brooklyn, New York 11201, US
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2360 3rd Street
San Francisco, CA 94107, US
Employees at UnitedMasters
Updates
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Organizations like Save The Music Foundation play a critical role in producing the next generation of music icons, and it needs your support to fulfill this promise. With just $10, you can help support the remaining grants needed to fulfill its goal of delivering 130 new music education programs, ensuring that over 50,000 new students can experience the joy of making music in school this school year. Donate today: SaveTheMusic.org/donate Music is shaped by the creativity and innovation of our youth. UnitedMasters is proud to have partnered with Save the Music to soundtrack its campaign video. https://lnkd.in/etAxMVsB
Welcome to Music Class
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At the end of every month, our curation team puts together a playlist of new music recently added to our sync catalog. You can listen to the playlist here: https://lnkd.in/dvJYmcj7 New additions include an infectious earworm from NYA, a sugary soul tune from Manana, and a heartstring-tugging country number from Zoe Jean Fowler. All tracks are available to license on the UnitedMasters Sync platform. https://lnkd.in/eJ6KXwHM #licensemusic #sync #musiclicensing #unitedmastersync #newmusic #synccatalog #musicsupervision #contentmarketing
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#UnitedMasters Artist Partner Yarge just had their song “Weekenes” featured in an IKEA commercial. Thank you to our client, Ogilvy, for collaborating with us and choosing to support independent artists. We love seeing so many people commenting about the music on Instagram. Watch the commercial here: https://lnkd.in/e9V5UPFJ You can find Yarge's music in our Latin Legends playlist: https://lnkd.in/e-hDRf77
IKEA USA on Instagram: "Dress code? Pajamas. Create a bedroom you never want to leave. Welcome to the goodnight club."
instagram.com
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If you're a Dallas Cowboys fan, you probably already know the name BigXthaPlug. For those unfamiliar, last week, the rapper and UnitedMasters artist partner was named a member of XXL Magazine/xxlmag.com's 2024 Freshman Class, widely considered the standard bearer for what's hot and relevant in hip-hop each year. We mention the Cowboys because the team played a pretty big role in the Texas rapper's ascent. In 2023, the NFL team made his hit song “Texas” their official hype song, playing it on the big screen at AT&T Stadium to thousands of rabid fans. Other brands also contributed to BigX's rise, helping him reach millions of new fans by syncing his music in films and commercials. That list includes ESPN, which had BigX write the 2023 XFL theme song, and Warner Bros. Discovery, which placed his song "Beast Mode" in Godzilla x Kong: The New Empire. More recently, the National Basketball Association (NBA) included his hit song "Texas" on a promo hyping up the Dallas Mavericks during their finals run. BigXthaPlug achieved all of this while independent. Read our profile to learn more about the Texas rapper https://lnkd.in/ebVmxTGt Want to be a part of the next sync success story? Visit UnitedMasters Sync https://lnkd.in/eY6gJykH
BigXThaPlug is the hottest rapper out of Texas right now — UnitedMasters News
news.unitedmasters.com
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During A2IM (American Association of Independent Music)'s Indie Week, our sync team invited music supervisors and members of the music community to enjoy performances by two of our most exciting sync artists. Shout out to Lena Adelman and Ben Morris for pulling everything together. Two unique NYC-based acts headlined the night. First up was the eclectic jazz/soul trio of Julian Soto, Isaac Sleator, and Isaiah Barr (Onyx Collective, Food Records). Genre-bending artist Ernest Rareberrg then took the stage with a supporting ensemble dressed as nuns, monks, boxers, wrestlers, and a ballerina. Scroll through the gallery to see photos of their performances. Listen to "136" by Cafe Dewanee feat. Julian Soto https://lnkd.in/edDN7w6W Listen to "Chromatic Fantasy, and Feud" by Ernest Rareberrg https://lnkd.in/ev-PPxsp Like what you hear? Contact our sync team or visit the UnitedMasters sync platform for more. https://lnkd.in/eJ6KXwHM #licensemusic #sync #musiclicensing #unitedmastersync #newmusic #licensethesoundofindepence #musicsupervision #advertising #filmandtv #indieweek
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We had a great time in #Cannes last week discussing the intricate decisions that shaped Chase's celebration of the global West African diaspora in its top-performing campaign, 'A Taste of West Africa.' On the mics, we had: 🎤 Stanley Lumax - Executive Brand Marketing Director, Chase 🎤 Haywood R. Watkins III, Group Creative Director - Droga5 🎤 Adrianne C. Smith - Founder, Cannes Can: Diversity Collective (CC:DC) 🎤 Chaucer Barnes - Chief Marketing Officer, UnitedMasters In addition to discussing the campaign soundtrack (shout out to Mike Ladman for the music supervision on this one), the conversation delved into the importance of authenticity in advertising and brand campaigns. For the Chase spot, this meant casting talent with actual roots in West Africa who have a deep connection to Jollof rice, the pride of West African cuisine that features as the centerpiece of the story. The campaign also highlights how the right artist can play a significant role beyond simply syncing their music. Not only did Nigerian Afrobeats producer and UnitedMasters Artist Partner Sarz soundtrack the campaign with his song "Happiness," but he also joined the cast of on-screen talent featured in the spot. This allowed the brand to harness the power of Sarz's fan community, which includes 4.3M monthly listeners on Spotify and led to Chase Sapphire's highest-performing Instagram post of all time. Speaking about institutionalizing this practice, UnitedMasters' Chaucer Barnes explained that this opportunity is available to all brands that want to do the work. "You can find the very next Sarz that actually matches your ideal and what your cast is talking about by fishing in the exact same pools." Enjoy a clip from the panel below for more insights into the commercial and why brands should prioritize connecting with community-based talent that is authentic to their audience. #canneslions2024 #synclicensing #advertising #musiclicensing #unitedmasterssync #musicsupervision
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🔊🔊🔊 Calling all LA-based, college-aged musicians, content creators and designers: The #BeatsAcademy application is now open. This PAID, 8-week program will grant participants the opportunity to work with top Beats athletes. Apply before the 6/24 deadline! Appy here: beats.is/BeatsAcademy
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Meet Sarz, UnitedMasters partner artist and the mastermind behind some of Afrobeats' biggest hits. For years, Afrobeats in the U.S. was relegated to "if you know, you know" status, with big names in Nigeria, such as P-Square, D'banj, and 2Baba, struggling to break into the mainstream. That changed in the late 2010s when the genre started to gain momentum stateside, with superstars including Wizkid, Burna Boy, and Davido solidifying themselves with massive crossover hits. Award-winning producer and artist Sarz is the architect of many of those hits, such as "One Dance," "Monalisa," and "Happiness," which soundtracks Chase's new "A Taste of West Africa" campaign. Learn more about Sarz: https://lnkd.in/e3UMe8am Watch "A Taste of West Africa," staring Chef Tolu Eros, Black Panther star Michael B. Jordan, ESPN analyst and WNBA player Chiney Ogwumike, former NBA player Pops Mensah-Bonsu, Sarz, and more. https://lnkd.in/eTtsR6Zt Want to license Sarz's music to elevate your next visual campaign? Get in touch with our sync team. #licensemusic #sync #musiclicensing #unitedmastersync #newmusic #artistspotlight #licensethesoundofindepence #musicsupervision
Sarz is paving the way for the next generation of hitmakers — UnitedMasters News
news.unitedmasters.com
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UnitedMasters is taking the stage with Chase this year at Cannes on Monday, June 17th to discuss “A Taste of West Africa.” Following the panel, our very own artist partner, Sarz, who powered the spot with his track, Happiness, will be DJing the lunch and learn. Check out the RSVP link HERE: https://lu.ma/yywultmu