Upper Echelon Products

Amazon Attribution: Seeking Insights and Sharing Experiences #AmazonAttribution #DataAccuracy #EcommerceMarketing I recently had an insightful discussion with our external marketing manager, Tamara Sibley, about Amazon Attribution (AA) links and the reporting inconsistencies we’ve been experiencing. I wanted to reach out to the community to hear about your experiences and insights on this matter. Amazon Attribution: A Mixed Bag of Benefits and Frustrations As many of you know, data accuracy is critical for effective e-commerce strategies. Our journey with Amazon Attribution has highlighted both its potential and its pitfalls. Understanding how non-Amazon channels drive sales is key to optimizing marketing strategies, improving ROI, and gaining comprehensive insights into customer behavior and campaign effectiveness. However, real-world application often reveals inconsistencies... 📊 Case Study: TikTok Ad Campaign - 920 Click-Throughs - 630 Detail Page Views (DPVs) - Only 1 Recorded Purchase Our team independently made two verified purchases on day one, only one was tracked, and it wasn’t recorded on the day of purchase. Other collected data points also confirmed that more purchases were ordered through this AA link, yet not recorded. Why? 🤓 Our Observations - Inconsistencies Across Platforms: We’ve noticed more discrepancies when tracking data from social media platforms or email campaigns. - Data Accuracy Concerns: Cross-referencing tools like URL Genius have shown that the data reported by Amazon Attribution is often inaccurate. ⚖ Key Considerations 1. Link Set Up: Should you use deep linking or canonical URLs? Deep linking offers a seamless user experience and detailed tracking, while canonical URLs simplify tracking and improve SEO. 2. Delayed Data Updates: Expect some lag in reporting. 3. Discrepancies: Differences with other analytics tools necessitate cross-verification. 4. Attribution Windows: Varying attribution windows (e.g., 14-day vs. 30-day) can complicate consistent comparison. 2️⃣ Two Schools of Thought 1. Tracking Accuracy: Are you deep-linking your attribution tags? Do you use canonical URLs or just the ASIN? Despite extensive experimentation, we haven’t found a consistent solution. 2. 10% Brand Referral Bonus (BRB): While the incentive is appealing, accurate tracking is crucial to maximizing this benefit. 📈 Let’s Turn Challenges into Opportunities Staying informed and adaptable is essential. By sharing our experiences, we can help each other navigate these challenges. 📣 *What’s Your Experience with Amazon Attribution*📣 We’re curious to know if anyone else is facing similar issues or has insights to share. Let’s start a conversation and find ways to improve our strategies together! #Ecommerce #Marketing #AmazonAttribution #DataInsights #DigitalMarketing #Optimization #CommunityDiscussion --- Please share your experiences and insights! Together, we can uncover solutions and improve our marketing efforts 👇

Amazon Attribution: Seeking Insights and Sharing Experiences #AmazonAttribution #DataAccuracy #EcommerceMarketing I recently had an insightful discussion with our external marketing manager, Tamara Sibley, about Amazon Attribution (AA) links and the reporting inconsistencies we’ve been experiencing. I wanted to reach out to the community to hear about your experiences and insights on this matter. Amazon Attribution: A Mixed Bag of Benefits and Frustrations As many of you know, data accuracy is critical for effective e-commerce strategies. Our journey with Amazon Attribution has highlighted both its potential and its pitfalls. Understanding how non-Amazon channels drive sales is key to optimizing marketing strategies, improving ROI, and gaining comprehensive insights into customer behavior and campaign effectiveness. However, real-world application often reveals inconsistencies... 📊 Case Study: TikTok Ad Campaign - 920 Click-Throughs - 630 Detail Page Views (DPVs) - Only 1 Recorded Purchase Our team independently made two verified purchases on day one, only one was tracked, and it wasn’t recorded on the day of purchase. Other collected data points also confirmed that more purchases were ordered through this AA link, yet not recorded. Why? 🤓 Our Observations - Inconsistencies Across Platforms: We’ve noticed more discrepancies when tracking data from social media platforms or email campaigns. - Data Accuracy Concerns: Cross-referencing tools like URL Genius have shown that the data reported by Amazon Attribution is often inaccurate. ⚖ Key Considerations 1. Link Set Up: Should you use deep linking or canonical URLs? Deep linking offers a seamless user experience and detailed tracking, while canonical URLs simplify tracking and improve SEO. 2. Delayed Data Updates: Expect some lag in reporting. 3. Discrepancies: Differences with other analytics tools necessitate cross-verification. 4. Attribution Windows: Varying attribution windows (e.g., 14-day vs. 30-day) can complicate consistent comparison. 2️⃣ Two Schools of Thought 1. Tracking Accuracy: Are you deep-linking your attribution tags? Do you use canonical URLs or just the ASIN? Despite extensive experimentation, we haven’t found a consistent solution. 2. 10% Brand Referral Bonus (BRB): While the incentive is appealing, accurate tracking is crucial to maximizing this benefit. 📈 Let’s Turn Challenges into Opportunities Staying informed and adaptable is essential. By sharing our experiences, we can help each other navigate these challenges. 📣 *What’s Your Experience with Amazon Attribution*📣 We’re curious to know if anyone else is facing similar issues or has insights to share. Let’s start a conversation and find ways to improve our strategies together! #Ecommerce #Marketing #AmazonAttribution #DataInsights #DigitalMarketing #Optimization #CommunityDiscussion --- Please share your experiences and insights! Together, we can uncover solutions and improve our marketing efforts 👇

🚨 Urgent 3P Sellers Alert - Variation issues just got worse🚨 **#AmazonSellersBeware #BrandProtectionIssues #AmazonBigBets** To: Dharmesh Mehta, Amazon I’m writing this post to bring urgent attention to a new, unannounced Amazon program that has severely impacted our business and the business of many other sellers. This Amazon Brand Protected Program, led by the "Big Bets Team" or "Amazon Retail" aims to protect brands but has led to over $1 million in revenue loss for us and countless issues for other sellers. Here's what you need to know: **What's Happening?** Amazon's "Big Bets Team" has taken over: - Parent ASINs - Variation Themes - Product Attributes - Complete control over Child ASINs grouped under these Parent ASINs **Key Points:** - We did NOT elect or approve to be part of this beta program - There's yet to be an official announcement to sellers or your internal teams (including SAS) **Major Cons:** 1. **Invisible Parent ASINs:** The new brand-protected parent ASINs are not visible in the Seller’s catalog via manage inventory. They can only be seen through the Variation Wizard. 2. **Uneditable Variation Themes:** Sellers cannot correct the variation themes used. 3. **No Control Over Child ASINs:** Sellers cannot add or remove Child ASINs from these brand-protected parents. Only authorized members of this internal team can modify the structure, and no other Amazon departments (Catalog, Captive, Feed, SAS, Brand Registry, etc) have control over this. **Issues We’ve Faced:** 1. **No Contact Point:** There’s no way to contact this team for assistance or corrections to these parent listings. 2. **Review Sharing Problems:** Reviews are not sharing properly across the Child ASINs. 3. ❗ **Deals Disruption:** ❗NO DEALS CAN RUN under this program, including previously scheduled deals prior to their parent, any new deals under their parent, and worse our pre-scheduled Prime Day Window deals will not run. **Unofficial Statement:** We've received only a statement that "there is no seller-facing announcement on this yet," but it's impacting "many sellers." I'll add in comments below what little information we have received on this new program... This program, while I'm sure it was well-intentioned to protect brands, is causing significant disruption and financial loss. We urge Dharmesh Mehta and Amazon to address this issue immediately and provide a clear, official statement to all sellers affected. Your urgent attention and action are required to resolve these critical issues and support your 3P seller community. #AmazonSellers #Ecommerce #Amazon #SellerCommunity #RevenueLoss #UrgentAttention #NeedResolution #TransparencyNow --- Please share this post to spread awareness and help us reach a solution!

🚀 Exciting Opportunity Alert for Marketing Interns in Austin, Texas! 🚀 Are you ready to level up your marketing skills with hands-on experience at UPPER ECHELON PRODUCTS? We're on the lookout for dynamic individuals to join our PAID Summer 2024 Marketing Internship Program. As Amazon's TOP 1% US Seller, we're committed to excellence and innovation. If you're eager to learn from the best and dive into the world of top-tier brands, this internship is tailor-made for you! 🌟 Position: Social Media and Digital Marketing Intern 📅 Duration: Summer 2024 📍 Location: Austin, Texas 💰 Compensation: Paid Internship Opportunity This is your chance to be part of a talented team, where creativity thrives and every idea counts. As our intern, you'll be immersed in various aspects of marketing, including content creation, social media management, and digital marketing strategies. What we're looking for: ✅ Proactive and driven individuals ✅ Passion for social media platforms ✅ Creative flair and attention to detail ✅ Strong communication skills Don't miss out on this incredible opportunity to kickstart your marketing career with us! If you're ready to make your mark and grow with a company that values innovation, apply now or reach out to our HR Director for more details. Let's create something extraordinary together! 🚀 #MarketingInternship #UpperEchelonProducts #Summer2024Internship #AustinTexas #PaidInternship #MarketingCareer #UTAustin

We were very impressed with the work completed by Monday Media. They devised a very thorough mock launch of one of our products. They were an absolute pleasure to work with and went above and beyond our project expectations. Thank you The Lab UT and Amazon Ads.