U.S. Travel’s #ESTO24 kicked off today with a bang! 🎆 From the knowledge sharing during the Peer Open Forums to taping into the power of play in a brand-new creative networking session, attendees are diving right into all of our unique engagement opportunities. The energy and excitement are palpable as destination marketers from across the country come together to share innovative ideas, learn from industry experts and cultivate new connections. We can’t wait to keep this spark growing over the next two days!
U.S. Travel Association
Hospitality
Washington, District of Columbia 35,603 followers
Increasing travel to and within the U.S.
About us
U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation’s economy and success. With more than 1,000 members, U.S. Travel advocates for policies to strengthen our industry, power our nation’s economy and protect our workforce. Our unique mission is to increase travel to and within the U.S. by establishing travel as essential and responsible, advancing seamless and secure travel, shaping solutions to operational challenges and building a strong business. For more information, visit ustravel.org.
- Website
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http://www.ustravel.org
External link for U.S. Travel Association
- Industry
- Hospitality
- Company size
- 51-200 employees
- Headquarters
- Washington, District of Columbia
- Type
- Nonprofit
- Founded
- 1941
- Specialties
- Research, Advocacy, Promotion, Networking, Travel & Tourism, Hospitality, Strategic Communications, Destination Marketing, Travel Promotion, IPW, Convening, Industry Thought Leader, and Tourism
Locations
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Primary
1100 New York Avenue, NW
Suite 450
Washington, District of Columbia 20005, US
Employees at U.S. Travel Association
Updates
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With U.S. Travel’s #ESTO24 right around the corner, we’re looking back on some highlights from last year! Get ready to Ignite Your Spark to... ✨ Grow ✨ Connect ✨ Innovate ...as you create unforgettable memories alongside the brightest destination marketers in the industry. Don’t miss out on everything we have in store to make this year’s ESTO one to remember! Will we see you in Columbus later this week?
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The Commission on Seamless & Secure Travel had an action-packed agenda last week. Over the course of two days, Commission members convened in D.C. to push forward efforts to innovate the travel process and enhance U.S. competitiveness. Highlights included a visit to Washington Dulles International Airport with U.S. Customs and Border Protection (CBP) officials and a tour of the Transportation Security Administration (TSA) Systems Integration Facility near Reagan National Airport with TSA Administrator David Pekoske. The Commission also engaged in meaningful discussions with U.S. Travel’s Airport and Airlines Advisory Group and other key industry leaders, incorporating input and potential recommendations for consideration in their final report, expected this fall. “CBP and TSA are taking important steps to improve the travel process and we commend their efforts,” said U.S. Travel CEO Geoff Freeman. “It’s clear that decades of underinvestment from Congress, combined with a lack of coordination at the federal level, has left these agencies in a pinch. With the World Cup and Summer Olympics around the corner, the time for federal leadership and investment in innovative initiatives and technologies is now.” We’re grateful for the partnership from CBP and TSA, and for the continued engagement and commitment of our membership and the Commission as we work to reimagine the travel experience. Read more: https://lnkd.in/eynD2Jmf
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Congratulations to U.S. Travel’s #ESTO24 Destiny and Mercury Awards finalists! 👏 The Destiny and Mercury Awards recognize destinations and state tourism offices for excellence and creative accomplishment in destination marketing and foster the development of imaginative and innovative campaigns. U.S. Travel will announce the winners in each of the 18 categories at the Awards Dinner and Presentation on August 13. Explore the full list of finalists here: https://lnkd.in/ezdiKfGq Join over 1,000 destination marketing professionals at ESTO in Columbus, OH from August 11-13: https://lnkd.in/eEKapNhv
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Our industry knows that travel is essential—it’s an economic engine, culture creator and a force for good. But travel is often overlooked and underappreciated by policymakers and opinion leaders. What will it take to make travel’s power resonate with key decision-makers? How can we convert critics to allies and pave the way for future industry success? What messages resonate…and which don’t? At U.S. Travel’s #ESTO24, Fred Dixon (President and CEO, Brand USA), Katherine Lugar (Executive Vice President, Corporate Affairs, Hilton) and Kenny McDonald (President and CEO, Columbus Partnership) will share strategies to effectively communicate the power of travel in a conversation moderated by Geoff Freeman (President and CEO, U.S. Travel Association). Don’t miss out on the premier destination marketing event from August 11-13 in Columbus, OH. Secure your spot for ESTO now: https://lnkd.in/eR6Sd2SG
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Cheers to a fantastic week in Napa! 🍷 Over the past few days, U.S. Travel gathered 200 travel industry leaders and guests in Napa Valley, CA for our second-annual Summer Summit, our premier event designed to enrich industry leaders, spark innovation and shape the future direction of U.S. Travel and the broader travel industry. We’re grateful for the engagement and collaboration of our members and for their partnership in driving the future of travel forward. The week’s events began with a Board Briefing, where U.S. Travel leaders shared a vision for the future of our association, including legislative wins over the last six months, innovations in our event and education portfolio and a glimpse into upcoming research that will elevate our industry’s prominence and advocacy agenda. We also highlighted the latest efforts of the Commission on Seamless and Secure Travel—and the development of a policy roadmap that will seek to reimagine and innovate the travel experience for decades to come. During the Summit, industry leaders were empowered with insights from world-renowned experts including Maziar Minovi, CEO of Eurasia Group; Chip Bergh, former President and CEO of Levi Strauss & Co.; Chris Nassetta, President and CEO of Hilton; Vivek Sankaran, CEO of Albertsons Companies; among others. Their presentations sparked thoughtful discussions on empowering travel in times of political flux, emerging trends in consumer behavior and the science behind building iconic brands. Thank you to all of our Summer Summit speakers: Matthew R Howe (Morning Consult), Jean-Charles Boisset (Boisset Collection), Marc Casto (MVC Solutions Inc.), Margaret Smith (Accenture), Christine Valls (United Airlines), Jordan Zachary (Live Nation Entertainment) and Justin Dragoo (Latitude 38 Entertainment).
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👥️ Do you captivate audiences with your emotional connection? 💡 Lead change with innovative ideas? 🚀 Or maybe push boundaries and create unforgettable experiences? Unlock YOUR unique advantage and learn how to leverage your archetype to build marketing strategies that attract more visitors to your destination. Register for U.S. Travel’s #ESTO24 and take THE FASCINATE® TEST, developed by global brand guru Sally Hogshead, for free: https://lnkd.in/g97-PayJ
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👏 A big congratulations to U.S. Travel’s 2024 Hall of Leaders honorees: William D. Talbert III, CDME., former President and CEO of the Greater Miami Convention & Visitors Bureau, and Chris Thompson, former President and CEO of Brand USA. Induction into the Hall of Leaders is U.S. Travel’s highest honor, recognizing leaders who have made sustained, noteworthy contributions that positively impact the travel industry. Bill worked tirelessly to transform Miami into a globally recognized travel gateway known worldwide to leisure and business travelers. His service extends far beyond the beaches of Miami to the countless organizations that have benefitted from his expertise. Under Chris’s leadership, Brand USA has flourished, increasing visitation to the U.S. and maximizing travel’s economic impact. His career in destination marketing showcases decades of incredibly effective work that enabled travel to thrive at the local, state and national levels. Congratulations, Bill and Chris, and thank you for your lasting contributions to the travel industry! Read more about their individual achievements: https://lnkd.in/esxdEKkF
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Ignite your team spirit at U.S. Travel’s #ESTO24 for a chance to win big! 🏆 Our second annual Destination Day competition, sponsored by Hopper, recognizes the creativity and enthusiasm of destination marketing teams nationwide. One DMO and one State will win complimentary #ESTO25 registrations for two staff members each — plus bragging rights for the year to come. Email estodestday@ustravel.org by Monday, August 5 to let us know if your team will be competing! ___________________________________________________________________ Learn more about Hopper: http://bit.ly/Hopper_ESTO
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Do you know what makes YOU stand out as a destination marketer? Discover how your unique strengths can propel your destination—and your career—forward at U.S. Travel’s ESTO, Aug 11-13 in Columbus, OH. When you register for #ESTO24, you will receive complimentary access to THE FASCINATE® TEST before hearing from New York Times bestselling author and global brand guru, Sally Hogshead. Don’t miss out! Join fellow Trendsetter, Secret Weapon and Avant-Garde archetypes already signed up. Secure your spot at ESTO to unlock your unique advantage: https://lnkd.in/eMrs7zxQ